Gü gives Virgin Atlantic passengers their just desserts
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Luxury pudding maker Gü will be sweetening the travel experience for passengers departing on Virgin Atlantic flights from Gatwick Airport this month by giving away its famous desserts with the help of Blackjack Promotions.
Mini pots of Gü’s Passion Fruit Mousse will be distributed by trained Blackjack brand ambassadors at the Virgin Atlantic check-in area in Gatwick Airport’s South Terminal on March 25, 26 and 27.
The treat is sure to send passengers on their way with a smile on their faces, and provide a welcome distraction from their hectic schedules. Plus it will further enhance Virgin Atlantic’s traveller experience.
“Airports offer a great environment for brands to target a wide range of travellers,” said Natalie Riches, account director, Blackjack Promotions. ”This product sampling campaign, run by Blackjack, will provide a valuable boost to Gü’s engagement with the lucrative ABC1 demographic group.
Commenting on the activity, Gü’s brand manager said: “Blackjack’s team is helping us surprise and delight Virgin Atlantic’s passengers, sending them off on their journey with one of our rather delicious fruity puds. The campaign also supports our partnership with VAA as one of the airline’s official dessert suppliers.”
