iD appointed by The Co-operative Group to deliver brand activations
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Following a competitive pitch process, experiential agency iD, has been appointed by The Co-operative Group to deliver a series of experiential campaigns on behalf of Co-op Food; with the first campaign set to launch in June.
Emma Ede, managing director for iD, said, “We’re delighted to be given the opportunity to work in partnership with Co-op Food; creating authentic experiences that will drive excitement amongst new audiences and showcase their great tasting food.”
The news comes a week after The Co-operative Group announced they are set to re-brand and go back to using the blue cloverleaf logo of before.
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