Imagineerium receives Innovate UK funding to transform the creative client review process

Imagineerium has received an Innovate UK Creative Catalyst Grant that will transform the way data is captured during live activations, allowing clients to make informed decisions when planning their projects. This will streamline the approval process, reinforce Imagineerium’s design choices and improve visitor satisfaction.

Imagineerium, which specialises in creating daring brand experiences to captivate audiences, received the full £49,000 available funding and is using it to explore a range of emerging technologies that can be used in interesting ways for data capture. This includes single-board computer systems developed for multi-purpose use which can be implemented into larger systems for VR, AR and XR if required.

The goal is to produce a custom piece of hardware which can be used as a stand-alone product, with changing user interface depending on the data capture requirements, location and demographic. The product will be malleable to the client’s brand guidelines and style of event, allowing it to seamlessly integrate into any setting and procure accurate data results.

This will allow Imagineerium to stand out as an innovative design agency which uses data insights to impact design-making decisions. The reusability-factor also contributes to Imagineerium’s sustainable ethos, by creating a product which efficiently captures data every time without the entire product needing to be redesigned – reducing waste and streamlining the process of data collection.

Natasha Mortimer, Managing Creative Director, Imagineerium comments:

“In today’s climate we want to bring data to the table so our clients know working with us means a successful project. Delivered in partnership with Innovate UK, we are aiming to create a product which works for pre-installation, as well as, during the live project. The product will capture information in an innovative and fun way which will be used to inform future decision making for us and our client’s when it comes to the design and implementation process. It will enable clients to make decisions based on relevant data capture and visualisation, which will only improve project success, customer satisfaction and future project planning.”

Innovate UK, part of UK Research and Innovation, is creating a better future by inspiring, involving and investing in businesses developing life-changing innovations. The company provides targeted sectors with expertise, facilities and funding to test, demonstrate and evolve their ideas, driving UK productivity and economic growth.

James Wheale, Innovation & Growth Specialist at Innovate UK Edge says:

“One of the best aspects of my role as an Innovation and Growth Specialist is working with clients through discovery calls, where they reach out to thought leaders in their field to explore industry challenges. The insights from these interviews are gold-dust, and it is inspiring to see how hard Imagineerium have worked to put their client’s needs, alongside broader industry challenges, at the centre of the design of their proprietary technology. An added joy, was to hear so many testimonials to Imagineerium’s thought leadership, creative vision and professionalism.”