Jack Morton and Mayor of London offer NYE sponsorship

The Mayor of London and Jack Morton Worldwide announce a unique three-year sponsorship opportunity for London’s New Year’s Eve celebrations.

The event offers brands the chance to connect with both the people of London and large global audience as last year’s festivities were attended by 100,000 ticketed guests and attracted 16.1 million UK broadcast viewers, as well as an international audience in excess of one billion. It had high visibility across social media, including a Twitter reach of 87 million and over 100,000 YouTube video clips that received 27.1 million views.

Three-year sponsorship opportunities are available, which will fully integrate brands into the multi-channel campaign, including title sponsor, supporting sponsor and ticket sponsor.

Last year London introduced ticketing for the first time and the event is being ticketed again this year, opening up further sponsor opportunities, such as ongoing communications to opted-in-customers and full brand integration into the ticketing process and physical ticket.

The Mayor of London Boris Johnson said: ‘London’s New Year’s Eve celebrations are one of the biggest and best events in the world, enjoyed by millions of people, not just in London, but across the globe. This spectacular event is a superb opportunity to reach out to millions of people here and abroad, and to be associated with one of the most dynamic and forward looking cities on the planet.’

Jim Donald, Project Director, Jack Morton Worldwide said: ‘The sponsorship of the Mayor of London’s New Year’s Eve celebrations is an extraordinary opportunity. It puts a spotlight sharply on the city of London and provides rich potential for the kind of creativity and innovation that generates excitement across the globe. We are delighted to offer brands the opportunity to be part of this monumental event.’