Jim Beam brings the flavours of Kentucky to London with a limited edition bourbon-infused menu

This summer Jim Beam has combined all the flavours of Kentucky into one bourbon-infused feast, partnering with American restaurant, Joe’s Southern Table & Bar in Covent Garden.

The limited edition menu, Tastes of Kentucky, will be available for six weeks at the Southern American-style diner. Three dishes have been created by the chefs at Joe’s Southern Table & Bar each infused with Jim Beam’s flavours – Jim Beam Apple, Jim Beam Red Stag and Jim Beam Honey. For the true Southern experience each dish is paired with a refreshing cocktail serve curated by Maxxium UK’s Mixxit Ambassador Amanda Humphrey.

To launch the limited edition summer menu, Jim Beam has partnered with BarChick Concierge. Consumers of the concierge service are able to redeem a complimentary Jim Beam cocktail which pairs with their Tastes of Kentucky Southern-style dish.

Janice McIntosh, Marketing Controller, Maxxium UK comments: “Jim Beam is thrilled to partner with Joe’s Southern Table & Bar with the launch of the Tastes of Kentucky menu. The bourbon infused menu highlights the quality of the Jim Beam flavour portfolio, and the All-American dishes go hand-in-hand with the cocktails created by Mixxit Brand Ambassador, Amanda Humphrey.”