Kitchen Aid and Backlash combine to cook up a colourful retail experience

Hero‘Making the everyday, colourful’ is a retail experience which brings the colourful side of KitchenAid to life in a physical environment and is a play on their ‘Making Moments Unforgettable’ campaign. KitchenAid wants to celebrate how their unique product range can make the everyday colourful, fun and memorable whilst demonstrating all the wonderful possibilities that come with their diverse range.

The team of KitchenAid gurus will be on hand throughout November at Bluewater shopping centre to demonstrate the range of products to keen cooks, bakers or those that are looking for the ultimate present this Christmas. To further tempt you to discover the KitchenAid World for yourselves, there will be a fantastic promotion running throughout this period that can only be found on the stand.

This is the first campaign that Backlash and KitchenAid have worked on and we are excited to see the public’s reaction to the stand and this new retail initiative for the brand. Rebecca Pratt, Account Director “We are really proud of the stand design and the impact the colours make to create a real splash and draw the public onto the stand. KitchenAid is such a wonderful product that they tend to sell themselves, but hopefully with an amazing team of brand ambassadors and an exciting new brand vision we can help the brand achieve new retail heights”.



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