Kristie Lemon joins Haygarth as associate director of new Brand Experience Team
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Kristie will work alongside Carlo Montemarano to enhance the integrated Brand Experience offering at the agency, incorporating experiential, PR and social media.
As a PR and communications specialist, Kristie brings with her 12 years of industry knowledge, having worked across a variety of food & drink, retail, travel, entertainment and talent management accounts. She has extensive experience creating and implementing 360 campaigns and brand strategies, which will further enhance the Brand Experience offering to new and existing clients across the agency. Her past work includes Expedia.co.uk, Specsavers, PizzaExpress, hmv, Kerry Foods, VUE cinemas, Unilever, Universal Pictures, Disney and HBO, having started her career with Merlin Entertainments.
Steven Gray, joint managing director of Haygarth commented: “Kristie joins us as a driving force behind the Brand Experience team. As leaders in the marketing and communications space, we have recognised a demand to create truly joined-up work, which engages with consumers across all channels and drives purchase behaviour. We are all looking forward to Kristie bringing a stronger organic comms approach to amplify our work.” Haygarth is an award-winning creative agency that specialises in brand shopper, retail and experiential marketing.
