Lulu Guinness and CO YO bring wellness to Covent Garden
Lulu Guinness has partnered with CO YO, the brand behind the UK’s first dairy-free coconut milk yoghurt, to curate a bespoke Pop-Up at the Lulu Guinness Store in Covent Garden.
To coincide with Covent Garden Out of Hours, a late night shopping initiative running throughout July, Lulu Guinness, hosted an evening of wellness at the London store. VIP Guests of Lulu Guinness were invited to shop the range and take advantage of the 25% off promotion. Simplee Aloe provided low calorie refreshment to shoppers (with or without gin) and CO YO were offering brand new CO YO Pops, which were made exclusively for the event. Say Fromage, provider of interactive photography installations and experiences, had installed a Photo booth instore to capture the excitement against a branded backdrop. Afterwards, Tatler’s Best Hotel Personal Trainer Winner, Harry Jameson, treated guests to an intimate Q&A session.
Nicola Burdett, commercial director at Lulu Guinness comments: ”We were delighted to work with the leading coconut milk yoghurt brand CO YO for our Lulu Guinness Picnic Pop Up in our Covent Garden store. It has added the perfect summer store experience for our customers with the added bonus of an exclusive product for Lulu Guinness Covent Garden shoppers only. The ice lollies are delicious as well as healthy! A win win combination!”
The Lulu Picnic Pop Up, the collaboration between Lulu Guinness and COYO will remain in the store until the 22nd July as an added treat experience for summer shoppers. Guests can purchase one of the exclusive CO Yo pops to enjoy whilst they browse.
Public relations & digital agency, Palm PR, who specialise in working with innovative and disruptive brands, brokered the relationship between Simplee Aloe, CO YO and Lulu Guinness