On the Mark Demos selects Natural Insight to manage brand ambassador teams

Natural Insight has added On The Mark Demos to its client roster. Founded in 2013 in Chicago, On The Mark Demos is the leading company in the Midwest for consumer tasting and promotional events. The company currently employs 350 brand ambassadors and represents more than 200 wine, beer and spirits suppliers including Beam Suntory, the world’s third largest premium spirits company.

On The Mark will use Natural Insight as its exclusive workforce management software. With 700-800 tasting events each month, On The Mark will leverage Natural Insight to improve scheduling efficiencies, enhance communication with its workforce and provide detailed reporting dashboards to its customers.

“Our company is growing rapidly and we needed an automated solution to help us scale and manage our dispersed workforce,” said Danny Diebold, head of operations for On The Mark Demos. “Natural Insight will help us save time and money by building efficiencies. No longer will we rely on email and spreadsheets. Now, our brand ambassadors can use their mobile devices to search and accept jobs near their homes, clock-in and out of work, send photos and receipts, and submit post-event surveys. We are confident that this new technology will improve the overall work experience for our ambassadors, help us staff jobs faster and bring tremendous value to our customers.”

After researching various workforce management solutions, On The Mark decided to invest in Natural Insight because of its hands-on customer support team. Natural Insight is dedicated to ensuring that On The Mark increases operational efficiency and achieves its business goals today and in the future, as the company continues to grow.

“We are thrilled that On The Mark has chosen Natural Insight,” said Stefan Midford, CEO of Natural Insight. “The company has seen extensive growth in just four years of operation, which is a testament to its passionate, talented team of brand ambassadors. We look forward to working together to help streamline the end-to-end execution of its demo and tasting programs.”

To date, Natural Insight has collected in-store execution information on behalf of hundreds of brands in over 120,000 stores across North America and around the world. The company is quickly becoming the industry’s largest visual verification platform, with more than 1 million photos captured and verified monthly, and most recently reached 35 million completed job assignments.

About Natural Insight

Founded in 2003, Natural Insight delivers cloud solutions to consumer brands, retailers, and merchandising and marketing agencies to improve field execution, merchandising, in-store programs, demo programs, and experiential marketing.

As a leading provider of field and retail execution software, Natural Insight simplifies on-demand workforce management. The company has collected in-store execution information on behalf of hundreds of brands and managed over 35 million assignments in more than 120,000 stores across the world. Our customers rely on our fully integrated mobile and web-based solution to manage distributed workforces, assign, schedule and manage work and tasks, verify completion and compliance, as well as collect and report on field data.

Natural Insight is headquartered in Sterling, Va., with multiple international offices.

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