Marvesting continues expansion with the acquisition of Stellar Global

Marvesting has completed the acquisition of English agency Stellar Global. This is the Group’s third international acquisition since Alpha Private Equity, a Luxembourg investment fund investing in mid-sized companies across continental Europe, took over the company two years ago.

Marvesting provides solutions enabling its customers to deploy their sales and marketing strategy across physical, mobile and digital channels, throughout the entire customer journey.

Marvesting is growing and broadening its capabilities in innovative omnichannel solutions. The acquisition in 2021 of the digital platform Demooz, now present in France, Italy, Spain and Belgium and The Netherlands is an example of this approach.

Marvesting increased its presence as a leader in the French market, by the acquisition of the Addikt Group in March 2022 and first saw its footprint enter the UK with the acquisition of Field Sales Solutions at the end of 2022.

It also acquired P&R in the Netherlands in 2023.

The acquisition of Stellar Global enables the Group to round out its service offering with a stronger geographical coverage in Europe.

Founded in 2019 Stellar Global uses technology and people to help clients drive their sales within stores and virtuality. Stellar Global operates all around Europe thanks to the headquarter and Studio Lab in London and a new subsidiary in Germany.

This new acquisition means that the Marvesting Group now generates sales of €175 million, and further acquisitions around Europe are said to be at an advanced stage.

Jean-Dominique Castellani, CEO of Marvesting comments: “With this acquisition, we are strengthening our positions in Europe, particularly in the United Kingdom and Germany. Furthermore, the services offered by Stellar, especially ‘Live Chat’ and ‘Video Shopping,’ allow us to expand our solutions by adding new services to our offer. We are very pleased to welcome Stellar’s management team into our Group’s Executive Committee, which will complement an already very strong team.”

Julian Cordy – CEO UK & ROI comments: “We are delighted to welcome Stellar into the group. With our growing portfolio of clients across the Consumer Electronics sector, as well as our FMCG heartland, Stellar will bring exciting new services to our clients. I am looking forward to working with the team in the future”.

Emma Ede comments: “”Joining Marvesting marks an exciting new chapter for Stellar Global.

With our shared focus on innovation and delivering exceptional customer experiences, we see tremendous potential to expand our capabilities and reach new markets. This partnership will enable us to offer even more value to our clients and accelerate our growth across Europe. We are thrilled to be part of such a forward-thinking group.”

Patrick Herman, Managing Partner of Alpha Private Equity (France) adds: “we are delighted to have completed this acquisition, which fits in perfectly with the Group’s strategy since it enables us to strengthen digital in our expertise and services and keep our leadership over the direct competition in this field. In addition, we are impressed by the quality of its management team, as well as by its strong conviction and commitment to the Marvesting project.”