McCann iO shakes up world of consulting

McCann Central’s management consultancy arm under new managing director, Jacob Dutton, aims to transform the way traditional management consultancy services are provided for brands.

Rejecting established consultancy practices, McCann iO is offering an end-to-end transformation solution that helps clients solve the business problems they are facing, whether this is maintaining revenue streams, unlocking growth, re-engaging with customers or creating new business models for the future.

McCann iO offers clients access to 30 consulting experts and over 400 communication specialists across a range of disciplines such as digital, research, strategy, service design and communications.

As such, McCann iO not only works alongside clients to uncover the best solution based on a discovery, evaluation and prioritisation structure, but, importantly, has the expert in-house capability to deliver the answer in a planned, pragmatic and effective manner.

Jacob Dutton, comments: “McCann Central is the UK’s largest integrated communications agency and is ideally placed to assist clients embarking on a challenging business transformation journey. McCann iO offers unrivalled insight-based support and, unlike other consultancy services, will also practically deliver solutions for businesses.  In my view, companies no longer wish to be provided with an expensive powerpoint presentation and left to put the solution into action, they are increasingly seeking end-to-end support that transforms the theory into business reality.  This is what McCann iO is delivering.


“With agility and flexibility increasingly important aspects for businesses that want to grow, the industry-first McCann iO pricing structure makes it extremely easy for brands to buy.  They can opt to select from a range of tiered services that is price transparent and has a fixed scope so buyers fully understand what they will get and, critically, by when.

“Our approach, our resources and our flexible pricing adds up to an effective and highly disruptive offering to the marketplace; one that is increasingly chiming with clients who want to tackle the competitive challenges they face through a combination of insight and practicality.”

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