McCurrach, a leading performer in the sales and marketing industry, has rebranded to reflect its group mantra ‘Helping brands sell more’. The outsourced sales agency has grown through 120 years with its performance based on innovation, strategic collaboration, people expertise and thought leadership. Widely known for their service excellence in Field Marketing, over the past 5 years McCurrach have added new strings to their bow with the acquisition of Consultancy agency, Sellex, the launch of Experiential agency, Wave, and a commitment to Digital and Data Product innovation, cemented in their Thumbprint brand.
Unveiling the new look, the agency stated: “And so, now is the time for the McCurrach Group to give their multi-brand, multi-channel Sales and Marketing Agency a facelift that is representative of the breadth and scale of their business and their position as industry leaders.”
The agency statement adds “‘Helping brands sell more’ applies to the whole organisation. McCurrach are committed to being a leader in their industry, challenging the norm to unlock the best ways to sell more for the brands they partner with. Whether that means using their inhouse expertise, or finding the right partners to collaborate with, they commit that their focus will forever be on selling more.”
CEO, Jill Ross comments, “Helping brands sell more requires constant evolution and innovation, as shoppers, retailers and channels change. We continue to transform our business to leverage our deep expertise and broad industry reach to meet the changing needs of our customers and employees. This exciting rebrand further reinforces our position as a progressive, energetic and pioneering Sales and Marketing Agency. I’m excited about the journey we’re on to continue to combine our outstanding, empowered people with data, technology and agility to deliver outperformance for customers.”
The rebrand simplifies a collection of services into an easy to navigate story. The company’s new site brings clarity to their offering so that brands can easily understand exactly where and how McCurrach add value for them.
Strategy and Marketing Director, Gordon Neil adds, “2020 has been a year of unprecedented change for everyone, the world of retail and brands has seen constant change because of this. Sales and Marketing agencies play a key role in helping brands and retailers reach the consumer and convert them to buyers.
“We’ve been evolving our proposition in recent years to deliver the resource agility, combined with the data and digital innovation, that enables the clear direction and efficient ways to influence that brands need to succeed. Our propositions are the future now, more than ever. This includes embracing partnerships with other expert agencies to deliver solutions that ultimately, sell more for clients.”
Our rebrand retains the heritage and ethos of what the McCurrach name stands for, whilst creating a brand identity that represents what we are today and the path we’re on as a business. I’m proud to be able to demonstrate this in our own brand, and I am excited to be able to show brands what we stand for and make it easy for them to engage with us, whatever their needs.”
The rebrand includes a full overhaul of the company’s website, logo, graphics and communications.
The McCurrach Group operates in the UK and Ireland and their reach is extended into Europe through a partnership with Sales Service International (SSI). In addition, the financial firepower from Metric Capital Partner LLP, provides the investment and stability required to help them achieve their ambitious goals for success and growth.