Mind Candy appoint Reg&Partners to sell licensing and promotional partnerships
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Reg&Partners is pleased to announce that Mind Candy have appointed Reg&Partners to sell licensing and promotional partnerships for their award-winning IPs Moshi Kids, Moshi Monsters and World of Warriors.
Mind Candy’s flagship brand, Moshi Monsters was created in 2007, with the company launching an online virtual world for kids, Moshi Monsters in 2008. The brand quickly became a global phenomenon, with the game played by over 100 million users, including 1 in 2 kids aged 6-12 in the UK and Australia. To date, the BAFTA-award winning world of Moshi has spawned a movie, Gold Album, the beloved bedtime stories app, Moshi Kids and multiple merchandise lines: with 170M trading card sales, 90M figurines, 2 million books and more.
To celebrate the 20 year anniversary of the game’s creation, Mind Candy will be relaunching Moshi Monsters on PC and mobile in 2027, with early access to play the game from 2026.
Chris Wilson, Managing Partner- Reg&Partners comments: “We are delighted to work with Mind Candy during their re-launch and some hugely exciting plans ahead. We are excited at the prospect of taking this to market and generating new partners for Mind Candy!”
Ross MacLeod, Chief Commerical Officer- Mind Candy said: “We are delighted to be working with Reg&Partners who demonstrated great case studies in this space and a network of brands they can support us with. We look forward to exploring partnership opportunities with them as we go on the exciting journey of relaunching Moshi Monsters over the next few years.”