Mobile Technik launch ‘Pop-Up’ at Event Tech Live

Mobile Technik has developed a ‘pop-up’ solution to offer flexibility to event organisers, brands and delegates looking to make an impact directly in the footfall of their target market, without spiralling costs. Organisers can let their imaginations run wild when it comes to uses, from pop-up pubs, to discreet breastfeeding and nappy changing spaces, ticketing kiosks or product sampling facilities.

Logistically this has been designed with speed in mind, popping up in just 30 minutes so the element of surprise isn’t ruined by long build times. Mobile Technik can provide the full installation service, from securing permission in the desired spaces, applying bespoke theme and branding and planning the route if the activation is going on the road.

The reusable ‘pop-up’ utilises Foamex panels to create innovative temporary event structures, offering increased structural integrity through twin wall air cavity construction. The panels are finished with a closed cell rigid plastic sheet and a silky matte surface, allowing the customisation of the pop-up for any company’s branding to transform the installation. The product currently measures 2.2m x2m x 1.5 but can be produced in any size to suit any creative brief.

Billy Smart, brand development manager for Mobile Technik explains: “The inspiration behind us launching this new product was to capture the true essence of what ‘pop-up’ really means. This strong structure is truly lightweight, portable and can be shaped and branded to deliver any brand the perfect, cost effective and impactful space. We are thrilled to add this new offering to our existing portfolio of event trailers and larger structures and look forward to its upcoming launch at Event Tech Live.”

The new pop-up launched at this year’s Event Tech Live, in form of a pop-up pub offering beer samples to quench the thirst of over 2,000 delegates.