To help spread the word of Nākd’s wholefood revolution, Nākd showcased their range of bars and nibbles on the streets of London to demonstrate that there is a Nākd bar for everyone. The ultimate lean, green, sampling machine took to the streets where members of the public picked from four lucky dip chutes, containing four categories of bars; fruity, nutty, chocolatey and sweet treats.
Nākd’s sampling drive took them to commuters at Liverpool Street, Kings Cross, St Pauls, Charing Cross, Waterloo, and Shepherds Bush on Tuesday 9th-Thursday 12th May.
Victoria Insley, Nākd senior brand manager comments: “We wanted to surprise and delight commuters in fun, interactive way which also helps them to discover our wide range of flavours and encourages them to try something new. Our electric van enables us to have the flexibility to sample at scale and put a smile on people’s faces at the same time.”
Agency Sense were behind the activation