Noveltea and The Florist hold the World’s highest tea party
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Alcoholic tea brand, Noveltea and bar and restaurant, The Florist have injected their spirit of adventure into the British tradition, by serving high tea at the 978m summit as a way of showcasing their attitude towards creating more memorable high tea experiences.
The very British tradition of afternoon tea was taken to new heights on Monday, after the world’s highest high tea took place on the summit of Scafell Pike, England’s tallest mountain, Ahead of afternoon tea week.
The 978m ascent surpasses the current record held by the Burj Khalifa on the 122nd floor at 584.5m.
Hosted by alcoholic tea brand Noveltea, and bar & restaurant chain The Florist, the pair set out to launch The Florist’s new high tea menu in a bid to challenge the norm for the way traditional British afternoon tea is served, while beating the current world record.
On the summit, Noveltea and The Florist treated hikers on the hill to high tea inspired by Ikebana, the Japanese art of flower arranging amongst the spectacular mountain-top views in a once-in-a-lifetime experience. The selection of dishes included bao buns, sushi and Nutella doughnuts which guests enjoyed whilst sipping from the Noveltea alcoholic tea menu, consisting of tea blended with either rum, gin or whisky.
The afternoon tea trend is experiencing a shift away from the British tradition of sweet pastries and cucumber sandwiches, as consumers become more experiential with their choice of menu and the environment with where it is served; this has led to a new joint collaboration between Noveltea and The Florist who will be serving Japanese inspired savoury dishes alongside alcoholic tea.
Noveltea managing director Vincent Efferoth said: “As the world’s first infused alcoholic tea, we’re delighted to have celebrated the timeless British concept of afternoon tea with a unique adventurous twist. Partnering with a brand who seek new experiences such as The Florist was an ideal opportunity.”
Lauren Allen-Maher group brand manager of The Florist Said: “The Florist’s food and cocktail menus are inspired by three key styles of floristry; Ikebana, Modern Contemporary and English Garden, so we’re excited to offer our guests a contemporary, floral twist to the traditional occasion of High Tea.”
The world’s highest high tea coincides with The Florist’s new High Tea offering across their venues, which launches during National Afternoon Tea Week.
