Independent integrated agency Life has devised Coors Light’s latest on-trade activation, supporting the brand’s new #DontWait proposition. The tagline promotes the idea that ‘life is richer’ when you don’t wait.
evian and Sanrio, Mr Men’s licence holder, have also created an online hub liveyoungmrmen.co.uk where Mr Men and Little Miss fans can play games, win the Mr Glug e-book and download a free sticker book.
Outsource sales agency CPM has won a major new contract to provide in-store field sales support for Diageo’s prestigious brands in the Grocery retail channel.
Chrysler Group, LLC has reached an agreement with RMI Events to assist dealers in generating showroom customer traffic to their over 2,600-dealer network in the US.
Energy drink brand Relentless has teamed up with Scottish rock band Biffy Clyro to host an intimate fan gig.
Backed by some of the UK’s biggest brands, Brand Belief’s new ‘It’s Lunchtime’ campaign is ready to go.
Swimming stars helped the event to kick on
The ads are trigered by proximity
Sense is working with skincare expert Sanex to strengthen the brand’s position as ‘genuine skin experts’.
Danish chocolate milk brand Cocio is targeting Bestival-goers with an experiential campaign designed to drive trial and increase awareness and engagement with the brand.
After a successful first year in 2013, Brand Belief has announced the return of its Dinner To Dine For campaign.
The Field Marketing and Brand Experience Awards have announced its shortlist of finalists for 2014 after a very exacting year for the judges
ABB, the leading power and automation technology group, has signed a global agreement with Salesforce.com for sales and cloud-based services, offering more flexibility and real-time exchange of information in order to drive sales performance.
Russian Standard Vodka has anounced its 2014 winter partnership programme
Palmolive will tour the UK to discover the ‘Nation’s Natural Choice’ from their ‘Naturals’ range of shower gels and liquid hand soaps.
Online retailers are facing promotional compliance issues in the same way that bricks and mortar retail has done
Avantgarde UK created an interactive brand experience for Freetime, the smart TV Guide from Freesat, at thecentre:mk celebrating all the brilliant things to see and do in Milton Keynes.
Heineken-owned premium packaged beer Sol is installing permanent branded areas in 15 flagship London bars
The Ignite London event was part of Heineken’s ‘Cities of the World’ campaign aimed at inspiring men to cross borders within their city and to explore parts of the capital they wouldn’t normally visit.
Event Marketing Solutions (EMS) has won the contract to deliver the government’s Student Finance Tour 2014 for the fourth consecutive year.
Will Helu of London Wasps, Charlie Matthews of Harlequins, Chris Wyles of Saracens and Jamie Hagan of London Irish posed beside the trophy for pictures with fans.
Live Nation Australia and New Zealand, a Live Nation Entertainment, Inc. (NYSE: LYV) company, has announced an official partnership with Spark New Zealand.
Kinetic Worldwide and Grand Visual have fully-digitised the annual Digital Out Of Home Guide which they first published in 2009.
Fizz Experience, has won a contract to supply in-store marketing services for innovative housewares retailer Euro-Pro.
Primesight, one of the UK’s largest providers of out-of-home solutions, has announced it has been appointed to facilitate Now TV’s new interactive digital campaign, ‘BackInYourBox’, in cinemas across the UK.
M delivered a projection highlight whilst hosting VIPs for BAE
Space has been appointed by electronic cigarettes brand Vapestick as its agency responsible for an integrated communication campaign, both off and online.
Genius “Friendlier Lunches” summer roadshow is on the road
The success of the Vault Tour has also seen Hasbro commission i2i to create another version of the roadshow that will be touring shopping mall and interior spaces from the autumn and in the run-up to Christmas.
The deal was brought by mixitup
Household appliance manufacturer Indesit promoted the features of its latest washing machine range with experiential activity at Camp Bestival over the weekend
intu Metrocentre has become the home shirt sponsor of Gateshead FC for the first time, fulfilling a long held ambition by the club to work with the shopping giant .
This weekend, Żubrówka, the Original Bison Grass Vodka, heads into the Wilderness to create the ultimate festival experience with the first, immersive Żubrówka Den
The free event, held in Regent’s Park on July 29, was the first for the brand, and was designed to drive awareness and engagement.
Grass Roots Meeting & Events has been appointed by Ford to handle the logistics for Ford’s forthcoming pan-European Focus and Mondeo press launches.
Magnum celebrated 25 years of pleasure with a Regent Street takeover featuring the world’s longest, and most fabulous, dipping bar!
The brand experience was supported by JC Deacaux
Momentum Instore, the UK’s leading retail implementation agency, has taken part in the official launch of Dulux MixLab+ at the Violin Factory in central London.
Response One, a leading data-driven marketing agency owned by St Ives Group, has launched Affinity Sampling, a targeted sampling service that helps brands directly reach their target audience.
The Webb Ellis Cup and a giant rugby ball took centre stage in Canary Wharf today as part of the celebrations in the lead up to the Rugby World Cup, which will be held in England in 2015.
Having announced that Share a Coke is back for 2014, with over 1,000 of the most popular British names now available on bottles, Coca-Cola is taking its popular Share a Coke campaign back
Challenger brands needing to gain sales ground and market leaders wanting to stay ahead are amongst those being targeted by new field sales agency Atomic Live.
Activity will include DM, digital advertising, experiential activity, social media and collateral, tailored to the summer and winter holiday seasons.
Nivea has appointed global brand experience agency Jack Morton Worldwide to create a live brand experience, extended through social media, as part of Nivea’s #smoothermornings campaign.
Lebara Mobile, an award winning and low cost international pay-as-you-go SIM card provider has picked GottaBe! to run a campaign on their behalf on board DFDS Seaway vessels.
Last week bartenders from across the UK boarded the Silver Sturgeon Yacht on the river Thames to take on a series of challenges set by Russian Standard Vodka.
Uber, the rapidly expanding start-up company that connects riders to nearby drivers across the globe, gave away ice cream ino 144 cities from 38 countries as a part of the worldwide stunt last Friday.
Global brand experience agency Jack Morton Worldwide has been appointed by BP to create a technology showcase during the Glasgow 2014 Commonwealth Games, beginning on 23rd July and running until 3rd August.
Sponseasy, the web-based sponsorship proposal builder for events, today announced a partnership with Eventbrite, the marketplace for live experiences.
New technology start-up SwipeStation has secured more than £300,000 in funding from two key investors, valuing the company at £1.25 million.
Iconic TV furniture is on tour
Transport for London (TfL) has teamed up with Danone Waters UK & Ireland Ltd to give out free bottles of evian natural mineral water to customers, helping to emphasise the advice to carry water while travelling on the Tube.
Space and Birra Moretti are taking the epicurean route
On the dawn of the 17 July 2014, guerilla-style projections were simultaneously displayed onto the facades of City Hall in London and Edinburgh Castle.
Talent and Entertainment agency KruTalent has been appointed as an accredited supplier to the British Academy of Film and Television Arts (BAFTA) headquarters, BAFTA 195 Piccadilly, London.
drink, the integrated marketing agency specialising in food and drink sectors, today announces its partnership with Magners Original Cider to roll out “Original Sessions”, a series of free mini festival-style events across the UK.
Featuring Olympic legend, Mo Farah, the unforgettable event took place yesterday at the Olympic Park’s Copper Box Arena and was a competition prize for around 400 children aged six to 11.
Space has created a new experiential campaign for the Nivea Cellular Anti-Age range – the latest products from the UK’s fastest growing skin care specialist.
Brazil 2014 has proved to be a social, mobile #WorldCup as more than a billion fans were able to #joinin across FIFA’s official digital platforms.
The Field Marketing and Brand Experience Awards has announced its night of celebration as Thursday October 23rd, with the award’s night to be hosted at Troxy, the exciting event venue in Limehouse, near the City of London
Arla Food’s iconic milk brand Cravendale today launches its sponsorship of Cineworld’s Movies For Juniors, the UK’s biggest kids cinema club, which offers discounted tickets to families.
Asus has selected The Field as its strategic experiential partner following a 4-way competitive pitch.
The 18th Gastro Alfresco is breaking new ground with its multi-discipline, multi-brand campaign. The experiential sampling Roadshow is halfway through their summer long tour of the country, delivering the ‘alfresco experience’ to consumers nationwide.
To start the summer in style, travel insurance specialist, InsureandGo have teamed up with Rossi’s Ice-cream and experiential agency iD to launch a week long brand awareness campaign, ‘Around the world in 80 scoops.’
Kinetic Active is launching a tactical campaign using state of the art colour-recognition 6-sheets
Molson Coors’ Carling Zest range will be at the centre of a huge taste-led experiential campaign around the UK this summer, being sampled by 60,000 consumers nationwide.
Hot off the heels of its £2.25 million expansion strategy Limited Space Media Group announces the rebrand of Looking Glass Experiential, formerly Brandspace.
Pop Up Creative Global, a division of promotional marketing agency StaffWarehouse, is working with clothing retailer Marcella Custom to test the market ahead of a planned expansion into London.
DisplayMapper, a division of Projection Artworks, has announced its first fully daylight-visible retail solution, the free-standing MirrorBox.
To mark the launch of DPD’s new Sunday service, the delivery company has teamed up with Aston Villa Football Club for a very special one-off delivery for Villa fans
Marketing communications agency, RPM, has announced the official launch of a satellite operation in West Africa.
The stunt was created by Initials
Save The Children has recruited brand experience agency BEcause to highlight its involvement with six Color Run events throughout the summer
Creative direct marketing agency Soul has brought to life an ambient campaign for Yorkshire Building Society (YBS), in support of the Society’s sponsorship of the Tour de France Grand Départ.
To celebrate their 20th Anniversary, cancer support charity, Look Good Feel Better has teamed up with experiential marketing agency iD to launch a nationwide brand awareness roadshow; Look Good Feel Better – ‘On the Move!’.
Sky has commissioned its marketing communications agency, RPM, to develop activation that promotes its dedicated Formula 1 channel
Premium liqueur brand Lejay-Lagoute is bringing some French flair to this year’s Imbibe Live event with a creative concept through Sedley Place that features one of the brand’s original Peugeot vans.
Home House is ready for M’s expansion
London’s Tower Bridge raised its drawbridge at 6am Tuesday 1st July for Toothless, the star of How To Train Your Dragon 2 to pass through its arches
Hertz is celebrating 20 years as the official transport supplier to the Wimbledon Tennis Championships, offering fans the chance to try out “Winning Service Tips” in a tennis challenge to win men’s finals tickets.
A multi-million pound deal has been struck
Leading global sports and entertainment marketing agency Wasserman Media Group in association with the Supreme Committee for Delivery & Legacy, has announced the launch of the “Brazil 2014 Fan Zone at Katara” in Doha
Denise Van Outen drove an air of excitement at this year’s Goodwood Festival of Speed (FoS) as she launched the Febreze Road Trip – the largest in-car freshness experience ever attempted.
A host of celebrities, VIPs, MPs, teams, drivers and press gathered at London’s Roundhouse to celebrate the official Global Launch for the new all-electric FIA Formula E Championship.
At a Gala Event held at Brunel’s Old Station in Bristol, eXPD8 has celebrated success at the prestigious 2014 Bristol Business Awards.
The new agreement runs from June 2014 for a period of two years with options to extend for a further two one year periods.
Global creative business Imagination has created a playful, experiential family friendly stand for Ford of Britain at the annual Goodwood Festival of Speed from 26th-29th June.
The team at creative digital agency Maynard Malone has been tasked with providing digital support for gluten-free food producers, Genius Gluten Free’s innovative new campaign with supermarket giant Asda.
Kinetic Active, Kinetic Worldwide’s in-house technology division, is launching a multi-sensory campaign for Unilever’s new Surf fragrance.
Kalixa Pro; an mPOS solution, that enables small businesses, sole traders and mobile workers to accept face to face card payments from customers, on their smartphone.
The report, ‘Personal Care Poised to Benefit from its Unique Relationship with Shoppers’, reveals that personal care has been more heavily impacted since the recession than any other FMCG category.
Dr. Martens, the footwear, clothing and accessories brand has announced a five-country/five-city tour as Dr. Martens #STANDFORSOMETHING Tour rolls out into mainland Europe
The Fair, a sister organisation of The Big Cat Group are taking Holi One on a 16 city UK wide tour.
The activity sees Gekko managing a pop-up stand, designed by fellow agency Agent42, at the shopping centre to raise consumer awareness and enhance sales of the diverse Acer product range.
Stolichnaya Premium vodka, the world’s most original vodka has introduced the original serve of the summer, The Stoli Lemonade
Electronics manufacturer Acer and its UK experiential agency Agent42 have teamed up with Blackjack Promotions for an experiential campaign inviting passengers at London Heathrow’s T5 BA Club Lounge
Abbey Clancy is set to lead the way for soft, beautiful summer feet at the exclusive pop-up Scholl Express Pedi Beach taking place at Westfield White City, London on Friday 18 – Sunday 20 July 2014.
Peugeot is taking visitors on a Gravity Drop ride at Goodwood Festival of Speed (26 – 29 June 2014) to celebrate its 125th automotive anniversary with event activation led by Initials Marketing.
World Vision – the world’s largest international children’s charity that helps free children from the fear of hunger, disease & conflict – has commissioned marketing communications agency, RPM, to develop a festival-touring experiential installation
Benefit Cosmetics announced the launch of its very own beautiful pub for the beautiful game