Uber, the rapidly expanding start-up company that connects riders to nearby drivers across the globe, gave away ice cream ino 144 cities from 38 countries as a part of the worldwide stunt last Friday.
Global brand experience agency Jack Morton Worldwide has been appointed by BP to create a technology showcase during the Glasgow 2014 Commonwealth Games, beginning on 23rd July and running until 3rd August.
Sponseasy, the web-based sponsorship proposal builder for events, today announced a partnership with Eventbrite, the marketplace for live experiences.
New technology start-up SwipeStation has secured more than £300,000 in funding from two key investors, valuing the company at £1.25 million.
Iconic TV furniture is on tour
Transport for London (TfL) has teamed up with Danone Waters UK & Ireland Ltd to give out free bottles of evian natural mineral water to customers, helping to emphasise the advice to carry water while travelling on the Tube.
Space and Birra Moretti are taking the epicurean route
On the dawn of the 17 July 2014, guerilla-style projections were simultaneously displayed onto the facades of City Hall in London and Edinburgh Castle.
Talent and Entertainment agency KruTalent has been appointed as an accredited supplier to the British Academy of Film and Television Arts (BAFTA) headquarters, BAFTA 195 Piccadilly, London.
drink, the integrated marketing agency specialising in food and drink sectors, today announces its partnership with Magners Original Cider to roll out “Original Sessions”, a series of free mini festival-style events across the UK.
Featuring Olympic legend, Mo Farah, the unforgettable event took place yesterday at the Olympic Park’s Copper Box Arena and was a competition prize for around 400 children aged six to 11.
Space has created a new experiential campaign for the Nivea Cellular Anti-Age range – the latest products from the UK’s fastest growing skin care specialist.
Brazil 2014 has proved to be a social, mobile #WorldCup as more than a billion fans were able to #joinin across FIFA’s official digital platforms.
The Field Marketing and Brand Experience Awards has announced its night of celebration as Thursday October 23rd, with the award’s night to be hosted at Troxy, the exciting event venue in Limehouse, near the City of London
Arla Food’s iconic milk brand Cravendale today launches its sponsorship of Cineworld’s Movies For Juniors, the UK’s biggest kids cinema club, which offers discounted tickets to families.
Asus has selected The Field as its strategic experiential partner following a 4-way competitive pitch.
The 18th Gastro Alfresco is breaking new ground with its multi-discipline, multi-brand campaign. The experiential sampling Roadshow is halfway through their summer long tour of the country, delivering the ‘alfresco experience’ to consumers nationwide.
To start the summer in style, travel insurance specialist, InsureandGo have teamed up with Rossi’s Ice-cream and experiential agency iD to launch a week long brand awareness campaign, ‘Around the world in 80 scoops.’
Kinetic Active is launching a tactical campaign using state of the art colour-recognition 6-sheets
Molson Coors’ Carling Zest range will be at the centre of a huge taste-led experiential campaign around the UK this summer, being sampled by 60,000 consumers nationwide.
Hot off the heels of its £2.25 million expansion strategy Limited Space Media Group announces the rebrand of Looking Glass Experiential, formerly Brandspace.
Pop Up Creative Global, a division of promotional marketing agency StaffWarehouse, is working with clothing retailer Marcella Custom to test the market ahead of a planned expansion into London.
DisplayMapper, a division of Projection Artworks, has announced its first fully daylight-visible retail solution, the free-standing MirrorBox.
To mark the launch of DPD’s new Sunday service, the delivery company has teamed up with Aston Villa Football Club for a very special one-off delivery for Villa fans
Marketing communications agency, RPM, has announced the official launch of a satellite operation in West Africa.
The stunt was created by Initials
Save The Children has recruited brand experience agency BEcause to highlight its involvement with six Color Run events throughout the summer
Creative direct marketing agency Soul has brought to life an ambient campaign for Yorkshire Building Society (YBS), in support of the Society’s sponsorship of the Tour de France Grand Départ.
To celebrate their 20th Anniversary, cancer support charity, Look Good Feel Better has teamed up with experiential marketing agency iD to launch a nationwide brand awareness roadshow; Look Good Feel Better – ‘On the Move!’.
Sky has commissioned its marketing communications agency, RPM, to develop activation that promotes its dedicated Formula 1 channel
Premium liqueur brand Lejay-Lagoute is bringing some French flair to this year’s Imbibe Live event with a creative concept through Sedley Place that features one of the brand’s original Peugeot vans.
Home House is ready for M’s expansion
London’s Tower Bridge raised its drawbridge at 6am Tuesday 1st July for Toothless, the star of How To Train Your Dragon 2 to pass through its arches
Hertz is celebrating 20 years as the official transport supplier to the Wimbledon Tennis Championships, offering fans the chance to try out “Winning Service Tips” in a tennis challenge to win men’s finals tickets.
A multi-million pound deal has been struck
Leading global sports and entertainment marketing agency Wasserman Media Group in association with the Supreme Committee for Delivery & Legacy, has announced the launch of the “Brazil 2014 Fan Zone at Katara” in Doha
Denise Van Outen drove an air of excitement at this year’s Goodwood Festival of Speed (FoS) as she launched the Febreze Road Trip – the largest in-car freshness experience ever attempted.
A host of celebrities, VIPs, MPs, teams, drivers and press gathered at London’s Roundhouse to celebrate the official Global Launch for the new all-electric FIA Formula E Championship.
At a Gala Event held at Brunel’s Old Station in Bristol, eXPD8 has celebrated success at the prestigious 2014 Bristol Business Awards.
The new agreement runs from June 2014 for a period of two years with options to extend for a further two one year periods.
Global creative business Imagination has created a playful, experiential family friendly stand for Ford of Britain at the annual Goodwood Festival of Speed from 26th-29th June.
The team at creative digital agency Maynard Malone has been tasked with providing digital support for gluten-free food producers, Genius Gluten Free’s innovative new campaign with supermarket giant Asda.
Kinetic Active, Kinetic Worldwide’s in-house technology division, is launching a multi-sensory campaign for Unilever’s new Surf fragrance.
Kalixa Pro; an mPOS solution, that enables small businesses, sole traders and mobile workers to accept face to face card payments from customers, on their smartphone.
The report, ‘Personal Care Poised to Benefit from its Unique Relationship with Shoppers’, reveals that personal care has been more heavily impacted since the recession than any other FMCG category.
Dr. Martens, the footwear, clothing and accessories brand has announced a five-country/five-city tour as Dr. Martens #STANDFORSOMETHING Tour rolls out into mainland Europe
The Fair, a sister organisation of The Big Cat Group are taking Holi One on a 16 city UK wide tour.
The activity sees Gekko managing a pop-up stand, designed by fellow agency Agent42, at the shopping centre to raise consumer awareness and enhance sales of the diverse Acer product range.
Stolichnaya Premium vodka, the world’s most original vodka has introduced the original serve of the summer, The Stoli Lemonade
Electronics manufacturer Acer and its UK experiential agency Agent42 have teamed up with Blackjack Promotions for an experiential campaign inviting passengers at London Heathrow’s T5 BA Club Lounge
Abbey Clancy is set to lead the way for soft, beautiful summer feet at the exclusive pop-up Scholl Express Pedi Beach taking place at Westfield White City, London on Friday 18 – Sunday 20 July 2014.
Peugeot is taking visitors on a Gravity Drop ride at Goodwood Festival of Speed (26 – 29 June 2014) to celebrate its 125th automotive anniversary with event activation led by Initials Marketing.
World Vision – the world’s largest international children’s charity that helps free children from the fear of hunger, disease & conflict – has commissioned marketing communications agency, RPM, to develop a festival-touring experiential installation
Benefit Cosmetics announced the launch of its very own beautiful pub for the beautiful game
Whether built within FSDUs or as permanent installations, DisplayMapper will enhance products and ignite promotional messages.
For the fourth year running, Google has handed brand experience agency Flourish the task of delivering its experiential presence at the Cannes Lions International Festival of Creativity.
The Transformers Experience roadshow tour will be stopping at festival events and city centres across the UK.
Avantgarde London has launched a new premier staffing service, Avantgarde People, to complement the breadth of experiential marketing objectives that exist.
NOP Global has been working closely with Acer to enhance the brand’s presence in key retail stores nationwide in the Philippines.
The Bridgestone relationship with the Olympic Games and the Olympic Movement is effective immediately and includes activation in connection with the Rio 2016 Olympic Games
Audio specialist, Sennheiser is making significant move to focus on digital platforms by supporting a dedicated global marketing campaign with a seven digit sum aimed at driving awareness around its Momentum family of headphones
SwipeStation connects on and offline behaviour by providing retail and leisure brands a platform to close the loop on their in-venue marketing campaigns with the ability to track a promotion from inception through to redemption
The experiential campaign will take advantage of one of the most colourful and fashionable days of the year
Cancer Research UK has commissioned its marketing communications agency, RPM, to develop a roaming experiential campaign that promotes the charity’s ongoing educational and fundraising partnership with Nivea Sun.
The deal was put together by agency mixitup
BAE Systems are inviting commuters at Victoria Station to celebrate with the Red Arrows on their 50th anniversary with an experiential and Digital Out-of-Home campaign with JCDecauxLive
Generate will be working with the British Amateur Boxing Association to plan and deliver a commercial strategy
Savanna Dry cider have appointed Tribe as their UK experiential agency partner after a competitive pitch.
As the World Cup kicks off, Arc London is launching a league table that ranks the tournament’s top sponsors and biggest advertisers in terms of the impact they are having on consumers.
Sky’s marketing communications agency, RPM, has reinvigorated the brand’s annual Sky Ride campaign
The World Cup fanzone with scents is being readied for June 19th
TransferWise rallied a naked army to march through the City of London.
Brand engagement agency, Purity, will officially open its New York office this month, in its first expansion outside the UK.
PRISM, the sports marketing and sponsorship agency of advertising giant WPP, has been tasked to activate the Regaine brand’s sponsorship of the FIFA World Cup.
Waterloo has been taken over by Center Parcs with the latest technology brought into the out-of-home advertising space.
Marketing agency GottaBe! has recruited seven university students to complete a summer placement programme with the company
Live event company Gorilla Marketing & Events completed the production of a totally self contained Barbecoa catering vehicle for the Jamie Oliver Restaurant Group,
It’s Our World, the UK’s largest art project celebrating the environment and promoting sustainability, launched with JCDecaux at Waterloo Station.
The North East’s top shopping centre is proving it’s ‘all heart,’ following the launch of a unique chandelier.
Cadbury launched a unique consumer experiential initiative this week, which included taking over the UK’s largest indoor advertising screen, Motion@Waterloo, for two days this week with a live augmented reality campaign.
Froch vs. Groves and HSBC golf contracts have been amongst recent successes
G7 Entertainment Marketing, based in Nashville and part of the Project Worldwide Group have teamed up with Kru Live Staffing to support their activation of Keds the US shoe brand.
BP has appointed brand experience agency BEcause to design and deliver a nationwide experiential roadshow to bring to life the brand’s new “Green Lights All the Way” advertising campaign.
The Haribo Big Bag Tour, which invites people to experience what it might be like inside the brands top selling treats; Starmix, Tangfastics and Super Mix is back for a second year running
SSG Create, the London based brand experience agency, announces Allegan, the multi-specialty health care company, as a new client.
Mercieca, the Camden b2b and shopper marketing creative agency, has partnered with experiential specialist Kreate to enable Disaronno Sour to deliver 18,000 memorable sampling experiences in phase one of its on-trade campaign, exceeding its target by over 33%
Grass Roots Meetings & Events has been confirmed on the Government’s Framework Agreement for both event management and production services
The Superstar DJ Box, a unique entertainment concept designed to totally transform the DJ and music experience for both private, branded and corporate events, has just been launched.
World Gin Day returns for its sixth year this June. Tanqueray will be raising a glass and bringing the history of gin alive through an immersive, musical pop-up event at decadent London drinking den, The Lucky Pig.
Space is leading the music strategy and activation for Desperados, the original premium packaged tequila-flavoured lager brand from Heineken, targeting a media-savvy, 18-30, social influencer audience at two dance music festivals this summer.
Brand events form part of the proposed package
Yoomoo, the UK’s number one* frozen yoghurt brand, is hitting the road for its first ever sampling tour.
SpaceandPeople has announced that it has secured an exclusive agreement to manage promotional and brand experience activity in Brindleyplace, Birmingham, an award-winning business and leisure destination
Self-drive exhibition vehicles are set to take the road
Virgin Galactic is making further progress in its bid to take off with the ultimate experience
Volvic Touch of Fruit has teamed up with Joey Essex to bring the Rio Carnival to London’s streets in a new YouTube film created for the Volvic Volcanicity YouTube Channel.
A technology-led bar experience is underway
First Great Western is taking a model train set on tour to showcase the great destinations and amazing attractions on offer across the South West
London will play host to the UK’s first ever women-only night cycle event on Saturday 31st May. Over 2,000 women have registered to take part in Women V Cancer Ride the Night, in support of Breast Cancer Care, Jo’s Cervical Cancer Trust and Ovarian Cancer Action
Global creative business, Imagination have created a 4D experience for Ford of Europe for the UEFA Champions Festival, held as part of the Champions League Final, in Lisbon.