Sponseasy aims to aid sponsorship proposals
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Sponseasy, the web-based sponsorship proposal builder for events, today announced a partnership with Eventbrite, the marketplace for live experiences.
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SwipeStation attracts investment
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New technology start-up SwipeStation has secured more than £300,000 in funding from two key investors, valuing the company at £1.25 million.
Friends and Public Worldwide celebrate 20 years with fans on the sofa
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Iconic TV furniture is on tour
Evian on hand for London Underground passengers
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Transport for London (TfL) has teamed up with Danone Waters UK & Ireland Ltd to give out free bottles of evian natural mineral water to customers, helping to emphasise the advice to carry water while travelling on the Tube.
The Moretti Movement heads off on Gran Tour
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Space and Birra Moretti are taking the epicurean route
Dawn of the Planet of the Apes’ dawn project
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On the dawn of the 17 July 2014, guerilla-style projections were simultaneously displayed onto the facades of City Hall in London and Edinburgh Castle.
KruTalent appointed by BAFTA
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Talent and Entertainment agency KruTalent has been appointed as an accredited supplier to the British Academy of Film and Television Arts (BAFTA) headquarters, BAFTA 195 Piccadilly, London.
drink activates Original Sessions for Magners
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drink, the integrated marketing agency specialising in food and drink sectors, today announces its partnership with Magners Original Cider to roll out “Original Sessions”, a series of free mini festival-style events across the UK.
Weetabix, BBH and RPM create the ultimate sports day
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Featuring Olympic legend, Mo Farah, the unforgettable event took place yesterday at the Olympic Park’s Copper Box Arena and was a competition prize for around 400 children aged six to 11.
Space helps Nivea Face Facts
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Space has created a new experiential campaign for the Nivea Cellular Anti-Age range – the latest products from the UK’s fastest growing skin care specialist.
FIFA’s social media World Cup generates 1 billion users
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Brazil 2014 has proved to be a social, mobile #WorldCup as more than a billion fans were able to #joinin across FIFA’s official digital platforms.
Field Marketing and Brand Experience Awards announces its event night
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The Field Marketing and Brand Experience Awards has announced its night of celebration as Thursday October 23rd, with the award’s night to be hosted at Troxy, the exciting event venue in Limehouse, near the City of London
Cravendale sponsors Cineworld’s Movies For Juniors
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Arla Food’s iconic milk brand Cravendale today launches its sponsorship of Cineworld’s Movies For Juniors, the UK’s biggest kids cinema club, which offers discounted tickets to families.
Asus selects The Field
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Asus has selected The Field as its strategic experiential partner following a 4-way competitive pitch.
Gastro Alfresco tour continues to break new ground
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The 18th Gastro Alfresco is breaking new ground with its multi-discipline, multi-brand campaign. The experiential sampling Roadshow is halfway through their summer long tour of the country, delivering the ‘alfresco experience’ to consumers nationwide.
Travel around the world in 80 scoops with InsureandGo
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To start the summer in style, travel insurance specialist, InsureandGo have teamed up with Rossi’s Ice-cream and experiential agency iD to launch a week long brand awareness campaign, ‘Around the world in 80 scoops.’
Kinetic Active and Grand Visual reflect on colour innovation
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Kinetic Active is launching a tactical campaign using state of the art colour-recognition 6-sheets
Carling Zest goes on nationwide taste tour with Sense
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Molson Coors’ Carling Zest range will be at the centre of a huge taste-led experiential campaign around the UK this summer, being sampled by 60,000 consumers nationwide.
Looking Glass Experiential gets to work on Eye vision
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Hot off the heels of its £2.25 million expansion strategy Limited Space Media Group announces the rebrand of Looking Glass Experiential, formerly Brandspace.
Pop Up Creative Global helps Marcella Custom with store trial
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Pop Up Creative Global, a division of promotional marketing agency StaffWarehouse, is working with clothing retailer Marcella Custom to test the market ahead of a planned expansion into London.
DisplayMapper launches MirrorBox 3D POS displays
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DisplayMapper, a division of Projection Artworks, has announced its first fully daylight-visible retail solution, the free-standing MirrorBox.
Villa legends deliver for DPD
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To mark the launch of DPD’s new Sunday service, the delivery company has teamed up with Aston Villa Football Club for a very special one-off delivery for Villa fans
RPM launches in West Africa
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Marketing communications agency, RPM, has announced the official launch of a satellite operation in West Africa.
Lost cyclists seek a big race for Dave
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The stunt was created by Initials
Save the Children and BEcause get Color Run underway
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Save The Children has recruited brand experience agency BEcause to highlight its involvement with six Color Run events throughout the summer
Soul and Yorkshire Building Society create yellow jumpers in sheep peleton
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Creative direct marketing agency Soul has brought to life an ambient campaign for Yorkshire Building Society (YBS), in support of the Society’s sponsorship of the Tour de France Grand Départ.
iD teams up for tour with Look Good Feel Better
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To celebrate their 20th Anniversary, cancer support charity, Look Good Feel Better has teamed up with experiential marketing agency iD to launch a nationwide brand awareness roadshow; Look Good Feel Better – ‘On the Move!’.
Sky Sports F1 and RPM activate at Goodwood
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Sky has commissioned its marketing communications agency, RPM, to develop activation that promotes its dedicated Formula 1 channel
Sedley Place brings Lejay-Lagoute heritage to Imbibe Live
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Premium liqueur brand Lejay-Lagoute is bringing some French flair to this year’s Imbibe Live event with a creative concept through Sedley Place that features one of the brand’s original Peugeot vans.
M’s experiential philosophy starts at Home
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Home House is ready for M’s expansion
Toothless, a 54ft dragon seen flying over the Thames
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London’s Tower Bridge raised its drawbridge at 6am Tuesday 1st July for Toothless, the star of How To Train Your Dragon 2 to pass through its arches
We Few helps Hertz serve up Wimbledon celebrations
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Hertz is celebrating 20 years as the official transport supplier to the Wimbledon Tennis Championships, offering fans the chance to try out “Winning Service Tips” in a tennis challenge to win men’s finals tickets.
Field marketing agency Channel Advantage Ltd acquired by HPS Group Ltd
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A multi-million pound deal has been struck
Wasserman create World Cup Fan Zones in Qatar
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Leading global sports and entertainment marketing agency Wasserman Media Group in association with the Supreme Committee for Delivery & Legacy, has announced the launch of the “Brazil 2014 Fan Zone at Katara” in Doha
Febreze Road Trip taluches at Goodwood with Denise van Outen
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Denise Van Outen drove an air of excitement at this year’s Goodwood Festival of Speed (FoS) as she launched the Febreze Road Trip – the largest in-car freshness experience ever attempted.
Formula E launches in London
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A host of celebrities, VIPs, MPs, teams, drivers and press gathered at London’s Roundhouse to celebrate the official Global Launch for the new all-electric FIA Formula E Championship.
Bristol business award for eXPD8
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At a Gala Event held at Brunel’s Old Station in Bristol, eXPD8 has celebrated success at the prestigious 2014 Bristol Business Awards.
M Integrated Solutions appointed to Crown Commercial Service Events Frameworks
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The new agreement runs from June 2014 for a period of two years with options to extend for a further two one year periods.
Ford and Imagination create family appeal at Goodwood
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Global creative business Imagination has created a playful, experiential family friendly stand for Ford of Britain at the annual Goodwood Festival of Speed from 26th-29th June.
Genius Gluten Free, Asda and Maynard Malone innovate with #ShelfieSelfie
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The team at creative digital agency Maynard Malone has been tasked with providing digital support for gluten-free food producers, Genius Gluten Free’s innovative new campaign with supermarket giant Asda.
Scent and hopscotch deployed by Surf and Kinetic Active
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Kinetic Active, Kinetic Worldwide’s in-house technology division, is launching a multi-sensory campaign for Unilever’s new Surf fragrance.
Kalixa Pro enables field reps to take card payments via smartphone
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Kalixa Pro; an mPOS solution, that enables small businesses, sole traders and mobile workers to accept face to face card payments from customers, on their smartphone.
Shoppers sacrificing health and beauty purchases says IRI report
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The report, ‘Personal Care Poised to Benefit from its Unique Relationship with Shoppers’, reveals that personal care has been more heavily impacted since the recession than any other FMCG category.
Dr. Martens #STANDFORSOMETHING Tour with Sonic
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Dr. Martens, the footwear, clothing and accessories brand has announced a five-country/five-city tour as Dr. Martens #STANDFORSOMETHING Tour rolls out into mainland Europe
Holi One Festival goes on a roadshow with Kru Live
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The Fair, a sister organisation of The Big Cat Group are taking Holi One on a 16 city UK wide tour.
Gekko and Agent42 plot Acer success at Westfield pop-up
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The activity sees Gekko managing a pop-up stand, designed by fellow agency Agent42, at the shopping centre to raise consumer awareness and enhance sales of the diverse Acer product range.
Stoli Lemonade takes a tour with White Label
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Stolichnaya Premium vodka, the world’s most original vodka has introduced the original serve of the summer, The Stoli Lemonade
Acer, Agent42 and Blackjack team up for BA Club Lounge promotion
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Electronics manufacturer Acer and its UK experiential agency Agent42 have teamed up with Blackjack Promotions for an experiential campaign inviting passengers at London Heathrow’s T5 BA Club Lounge
Abbey Clancy set to front Scholl Express Pedi Beach at Westfield
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Abbey Clancy is set to lead the way for soft, beautiful summer feet at the exclusive pop-up Scholl Express Pedi Beach taking place at Westfield White City, London on Friday 18 – Sunday 20 July 2014.
Peugeot creates Gravity Drop experince for Goodwood with Initials
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Peugeot is taking visitors on a Gravity Drop ride at Goodwood Festival of Speed (26 – 29 June 2014) to celebrate its 125th automotive anniversary with event activation led by Initials Marketing.
RPM Creates ‘Hope House’ for World Vision
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World Vision – the world’s largest international children’s charity that helps free children from the fear of hunger, disease & conflict – has commissioned marketing communications agency, RPM, to develop a festival-touring experiential installation
Benefit Cosmetic’s World Cup pub set to sustain interest
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Benefit Cosmetics announced the launch of its very own beautiful pub for the beautiful game
DisplayMapper launched to enhance retail POS with daylight 3D projection
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Whether built within FSDUs or as permanent installations, DisplayMapper will enhance products and ignite promotional messages.
Flourish helps Google deliver its Creative Sandbox at Cannes
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For the fourth year running, Google has handed brand experience agency Flourish the task of delivering its experiential presence at the Cannes Lions International Festival of Creativity.
Transformers Experience aims for tour of distinction with i2i marketing
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The Transformers Experience roadshow tour will be stopping at festival events and city centres across the UK.
Avantgarde London launches Avantgarde People
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Avantgarde London has launched a new premier staffing service, Avantgarde People, to complement the breadth of experiential marketing objectives that exist.
NOP Global delivers ongoing campaign for Acer in the Philippines
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NOP Global has been working closely with Acer to enhance the brand’s presence in key retail stores nationwide in the Philippines.
Bridgestone becomes an official worldwide Olympic partner
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The Bridgestone relationship with the Olympic Games and the Olympic Movement is effective immediately and includes activation in connection with the Rio 2016 Olympic Games
Sennheiser launches its online campaign with an experiential event in Covent Garden
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Audio specialist, Sennheiser is making significant move to focus on digital platforms by supporting a dedicated global marketing campaign with a seven digit sum aimed at driving awareness around its Momentum family of headphones
SwipeStation technology readies to aid offline-online promotions
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SwipeStation connects on and offline behaviour by providing retail and leisure brands a platform to close the loop on their in-venue marketing campaigns with the ability to track a promotion from inception through to redemption
Kinetic Active and Grand Visual create Dove experience celebrating Ascot’s Ladies’Day
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The experiential campaign will take advantage of one of the most colourful and fashionable days of the year
Cancer Research promotes its Nivea partnership at warm and sunny events with RPM
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Cancer Research UK has commissioned its marketing communications agency, RPM, to develop a roaming experiential campaign that promotes the charity’s ongoing educational and fundraising partnership with Nivea Sun.
Qantas becomes official airline of Live Nation Australasia
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The deal was put together by agency mixitup
BAE Systems celebrates red Arrows’ anniversary with commuters
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BAE Systems are inviting commuters at Victoria Station to celebrate with the Red Arrows on their 50th anniversary with an experiential and Digital Out-of-Home campaign with JCDecauxLive
Generate appointed by the British Amateur Boxing Association
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Generate will be working with the British Amateur Boxing Association to plan and deliver a commercial strategy
Tribe wins Savanna Dry experiential brief
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Savanna Dry cider have appointed Tribe as their UK experiential agency partner after a competitive pitch.
World Cup Brandstasy League announced by Arc London
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As the World Cup kicks off, Arc London is launching a league table that ranks the tournament’s top sponsors and biggest advertisers in terms of the impact they are having on consumers.
Sky Ride campaign sees enhanced activation
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Sky’s marketing communications agency, RPM, has reinvigorated the brand’s annual Sky Ride campaign
Hometown London gets set to deliver multi-sensory experience for England fans and ITV
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The World Cup fanzone with scents is being readied for June 19th
TransferWise demonstrators take to the streets with Nothing to Hide
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TransferWise rallied a naked army to march through the City of London.
Purity opens in New York
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Brand engagement agency, Purity, will officially open its New York office this month, in its first expansion outside the UK.
Regaine and PRISM team up to score for World Cup glory at London stations
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PRISM, the sports marketing and sponsorship agency of advertising giant WPP, has been tasked to activate the Regaine brand’s sponsorship of the FIFA World Cup.
Centre Parcs brings Oculus Rift technology to Waterloo
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Waterloo has been taken over by Center Parcs with the latest technology brought into the out-of-home advertising space.
Gottabe! selects 7 student interns for summer inspiration
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Marketing agency GottaBe! has recruited seven university students to complete a summer placement programme with the company
Gorilla creates a griller of a van for Jamie Oliver Restaurant Group
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Live event company Gorilla Marketing & Events completed the production of a totally self contained Barbecoa catering vehicle for the Jamie Oliver Restaurant Group,
Its Our World project launches with JCDeacauxLive at Waterloo
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It’s Our World, the UK’s largest art project celebrating the environment and promoting sustainability, launched with JCDecaux at Waterloo Station.
intu Metrocentre creates a Heart of a Thousand Crystals with CHUF
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The North East’s top shopping centre is proving it’s ‘all heart,’ following the launch of a unique chandelier.
Cadbury spreads joy in Waterloo
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Cadbury launched a unique consumer experiential initiative this week, which included taking over the UK’s largest indoor advertising screen, Motion@Waterloo, for two days this week with a live augmented reality campaign.
Aesthetics Event Staff adds to Club Wembley and HSBC remits
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Froch vs. Groves and HSBC golf contracts have been amongst recent successes
G7 Entertainment deploys Kru Live to promote Keds
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G7 Entertainment Marketing, based in Nashville and part of the Project Worldwide Group have teamed up with Kru Live Staffing to support their activation of Keds the US shoe brand.
BP appoints BEcause for a nationwide experiential roadshow
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BP has appointed brand experience agency BEcause to design and deliver a nationwide experiential roadshow to bring to life the brand’s new “Green Lights All the Way” advertising campaign.
Haribo Big Bag tour continues with SGA Productions
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The Haribo Big Bag Tour, which invites people to experience what it might be like inside the brands top selling treats; Starmix, Tangfastics and Super Mix is back for a second year running
Allegan teams up with SSG Create
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SSG Create, the London based brand experience agency, announces Allegan, the multi-specialty health care company, as a new client.
Kreate helps Merceica and Disaronno smash sampling targets
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Mercieca, the Camden b2b and shopper marketing creative agency, has partnered with experiential specialist Kreate to enable Disaronno Sour to deliver 18,000 memorable sampling experiences in phase one of its on-trade campaign, exceeding its target by over 33%
Grass Roots appointed to Government event Frameworks
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Grass Roots Meetings & Events has been confirmed on the Government’s Framework Agreement for both event management and production services
Superstar DJ box launched
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The Superstar DJ Box, a unique entertainment concept designed to totally transform the DJ and music experience for both private, branded and corporate events, has just been launched.
The Lucky Pig gets ready for World Gin Day and Tanqueray Tones
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World Gin Day returns for its sixth year this June. Tanqueray will be raising a glass and bringing the history of gin alive through an immersive, musical pop-up event at decadent London drinking den, The Lucky Pig.
Desperados detonates at Festivals with Space
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Space is leading the music strategy and activation for Desperados, the original premium packaged tequila-flavoured lager brand from Heineken, targeting a media-savvy, 18-30, social influencer audience at two dance music festivals this summer.
Transport for London seeks new sponsor for London Cycle Hire
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Brand events form part of the proposed package
Yoomoo sets out on sampling tour devised by i2i
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Yoomoo, the UK’s number one* frozen yoghurt brand, is hitting the road for its first ever sampling tour.
SpaceandPeople annouces exclusive agreement with Brindleyplace
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SpaceandPeople has announced that it has secured an exclusive agreement to manage promotional and brand experience activity in Brindleyplace, Birmingham, an award-winning business and leisure destination
The Event Structure launches self-drive event vehicle service
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Self-drive exhibition vehicles are set to take the road
Next steps to space for Virgin kind
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Virgin Galactic is making further progress in its bid to take off with the ultimate experience
Volvic links Essex with Rio
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Volvic Touch of Fruit has teamed up with Joey Essex to bring the Rio Carnival to London’s streets in a new YouTube film created for the Volvic Volcanicity YouTube Channel.
Critical Mass and Inition combine for Greatest Shot experience for Fire Eater
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A technology-led bar experience is underway
Scelextric trains on tour for First Great Western with Blackjack
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First Great Western is taking a model train set on tour to showcase the great destinations and amazing attractions on offer across the South West
Night cycle event for women gets set
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London will play host to the UK’s first ever women-only night cycle event on Saturday 31st May. Over 2,000 women have registered to take part in Women V Cancer Ride the Night, in support of Breast Cancer Care, Jo’s Cervical Cancer Trust and Ovarian Cancer Action
Imagination helps fans connect with the new Ford Mustang in 4D experience
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Global creative business, Imagination have created a 4D experience for Ford of Europe for the UEFA Champions Festival, held as part of the Champions League Final, in Lisbon.
Miss Havisham shows her Great Expectations can win modern fans
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Miss Havisham’s online quest to find love is part of the campaign to celebrate the screening of Great Expectations on TV channel Drama on Sunday 25 May at 6pm and repeated on Monday 26 May at 4pm
The Circle Agency activates at the Playstation School’s Cup Festival
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Some of the best young footballing talent in England showcased their skills this week as they took part in the English Schools’ Football Association (ESFA) PlayStation® Schools’ Cup Festival, 19th-21st May