Peter Clarke joins Invnt EMEA

Invnt, the global live brand storytelling agency, has appointed Peter Clarke as Director of Business Development. Clarke joins from Smyle Creative, where he held the role of Client Relationships Manager for six years, and prior to that, was the Head of Business Development and Marketing at Pumphouse Productions. Throughout his 30-year career Clarke has successfully developed and maintained meaningful relationships with brands including BT, EE, Diageo, Thomas Cook TUI, and Rolls Royce.

With 11 years’ specialist experience in the event and experiential industries across EMEA, Clarke brings an in-depth understanding of – and passion for – the ever-evolving hybrid, virtual and in-person event landscape to the role. He has helped clients achieve their goals across large-scale in-person conferences, exclusive VIP experiences, award-winning virtual events, and more. Based in the UK, Clarke’s remit spans the entire EMEA region, and he will form an important part of the agency’s fast-growing global sales team.

Claudia Stephenson, Managing Director, Invnt EMEA said: “Now as we emerge from the pandemic, Peter will play a pivotal role in ensuring we continue to deliver on clients’ expectations in a post-pandemic world. Leaning on his combined business development and strategic marketing experience, he will challenge clients to rethink and re-position their brand and offering, connect them with their most important audiences, and drive ROI. We’re so excited to have him on board!”

Peter Clarke commented: “I’m thrilled to be joining Invnt EMEA and their global sales team during this rapid phase of growth for the agency both in the region and around the world, as we enter a promising new era for the events industry. We’re all aware of the power and potency of face-to-face experiences, and I’m looking forward to working with the company’s creative minds to develop hyper-personalised hybrid and in-person event and marketing campaigns for brands and organisations in the region.”