Reap redefines its field marketing product line up
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Retail data experts Reapp are dramatically redefining their product lineup as part of an ongoing £7 million investment into tech and AI to become the ‘ultimate FMCG toolkit’ for major brands.
Carving out a new space in the field marketing sector, Reapp’s new products are covering more bases than ever before and through AI innovation are meeting the needs of brands across a wide range of industries, not just limited to retail.
The products which have seen an overhaul include Insight, which helps brands understand how their products are performing at shelf-edge, Rewards, which helps brands and retailers utilise first party data to drive loyalty, and Allocate, their work assignment platform formerly known as JobHub.
Allocate includes object detection AI software to increase productivity and capture deeper insights
In the past 12 months, Reapp administered a £680k Retail Sales Value growth for industry giant Unilever, using its Insight suite to boost their frozen dessert portfolio performance, seeing big name supermarket sales increase by almost six percent on average.
Not only Unilever, Reapp works with some of the biggest brands in the retail sphere, including; Kellogg’s, Innocent, Quorn, Starbucks as well as a recent win in the automotive industry with Volkswagen using the technology of Allocate to significantly improve its internal auditing systems.
Reapp, which is a part of leading field marketing agency Dee Set Group, is a one-stop shop for brands looking to better understand their sales performance and use this information to guide their strategy.
The technology’s ability to marry data ensures that insights are faster, turning tasks which traditionally take hours to just minutes, and provide a more comprehensive approach to the field marketing processes than what competitors can offer.
James Lamplugh, Reapp Commercial Director said: “With Reapp, we’re doing what no-one else is doing, consolidating our position as a leading all-in-one FMCG platform for field marketing needs. What we’re offering to businesses is game-changing.
“Our ongoing £7 million investment is part of our commitment to making our products and website as fast and user-friendly as possible.
