Robert Price launches production service Make It Real
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Robert Price, ex-group production director of brand experience agency RPM, has launched Make It Real, a network of senior production associates and consultants that take the pain and risk out of delivering live activation. After 15 years in the industry, he believes now is the time for a new and innovative approach to the provision of live brand experience production services.
With the explosion of live brand experience, and specialist experiential and other more generalist agencies offering ‘live’ as a competency, the provision and utilisation of live production and operations expertise is in a state of flux. Experiential agencies are having to become leaner and more agile to compete and there is a trend for down-sizing, or even doing away with the in-house Production Department in favour of bringing in more freelance support.
Robert believes that freelancers are not the long term solution and that the industry needs a new solution that drives efficiencies, compliments trading patterns and enhances delivery capabilities.
