Shaftesbury has announced Seven Dials is set to host a week-long celebration for International Women’s Day in March, in support of the West End destination’s overarching 2019 theme of #Balanceforbetter. A wide variety of initiatives, including a dedicated hub and collaboration with Scarlett Curtis – feminist activist and author – will take place, alongside activations by numerous brands in the location.
Forming part of Shaftesbury’s wider schedule of annual events, the International Women’s Day campaign will take place from Monday 4th to Sunday 10th March 2019, addressing gender equality, work life balance, and the day-to-day challenges that women face.
To be held at 33 Monmouth Street, the exclusive Seven Dials hub will offer people a place where equality and body positivity is celebrated and encouraged and will house a variety of free activities throughout week.
Scarlett Curtis, the forward-thinking feminist activist known for her Sunday Times Bestseller ‘Feminists Don’t Wear Pink and Other Lies’, will host a live podcast exclusively for Seven Dials on Sunday 10th March at The Donmar Warehouse, 41 Earlham Street. Free for attendees, the event will follow the authentic format and style that Scarlett is renowned for, with a very special guest interviewee, Chidera Eggeru, renowned for theslumflower blog.
Throughout the week, there will also be a series of intimate workshops, in-conversations and drop in sessions with influential business founders and leaders from Seven Dials, including Catherine Salway and Andrea Waters, Co-Founders of vegan restaurant, Redemption, British jewellery designer Dinny Hall, and the UK’s leading female chef, Chantelle Nicholson from Tredwells all bringing their unique voices, opinions and insights on the official IWD theme, #Balanceforbetter.
A free book exchange with empowering female authors will also be held, with recommendations from and led by a range of influential women and authors including Scarlett Curtis, with new titles added daily.
Additional activations organised and hosted by Seven Dials brands include: a film screening of Colette at Covent Garden Hotel, a JemimaSara pop-up at Miller Harris, free daily yoga workshops at Another_Space, and the launch of a Tatty Devine’s bespoke collection in partnership with UK charity The Fawcett Society.
Commenting on the celebrations, Karen Baines, head of group marketing and communications at Shaftesbury, said: “Seven Dials’ initiatives for International Women’s Day speak directly to the community values of the village, while providing a unique way for operators to interact with visitors and facilitate memorable experiences. Many of the brands throughout Seven Dials are founded and run by woman, or a balanced dual partnership, so it is a natural choice to host celebrations here for the second year running.”