Fully established as a legal entity in the Kingdom of Saudi Arabia, global crewing specialist Showforce, a division of the Spendlove Group, has announced ambitious plans for expansion in the country. The company has opened an office in Riyadh with business development manager Zachariah Smith relocating to spearhead the operation.
Initially accompanied by experienced members of the Middle East operations team, Smith will lead the charge in bolstering local crew numbers, growing its talent pool and securing new clients.
The office will deal with all enquiries and bookings along with recruitment, training and accreditation to ensure that the impressive standards of service that Showforce is globally renowned for are maintained.
Showforce’s chairman and founder Ian Spendlove comments: “KSA presents us with an exciting opportunity for growth. The level of investment in the burgeoning event and leisure industry in the country is phenomenal and we’ve already contributed to the success of major events like Formula E, MDL Beast Soundstorm, WWE, Winter at Tantora Festival and Formula 1.
“We’re incredibly proud of the local crew that we have recruited, trained and nurtured so far. Our company ethos has always been to take our skills and expertise to new territories and leave a legacy of employment. Opening an office and operating from a permanent base will allow us to invest in more local talent both in our office-based operations team and crew on the ground.”
The Riyadh office is perfectly placed to service events and venues throughout KSA. Showforce will provide corporate event crew, stage and production crew, general and site crew and plant operators. Whilst sister company The Production Team will source production and technical personnel on a freelance, contract and permanent basis.