Turbo drive brought alive by psLIVE
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Turbo, the Dreamworks Animation snail who has been starring in an eponymous family film distributed by 20th Century Fox this month has been brought to life by psLIVE.
In the film, the snail dreams of being a top racer and in life he is just that. Turbo has been built around a 1500cc superbike and is a 150mph racing snail,
Turbo’s ongoing tour was first seen at Goodwood Festival of Speed, where he took part in the world famous hill climb. As any star racer should he also had his own enclosure. Guests could meet Turbo, try out the Turbo computer game, watch the film trailer, and get their hands on lots of Turbo goodies.
A co-branded outreach programme has been used to advance publicise Turbo’s presence. This has included updates, photos and film clips on Fox and partner social media channels; Facebook, Twitter and Youtube. The content showed Turbo as he ‘prepared’ for each event and continued during events e.g. footage from a Go-pro camera on-board as Turbo raced around.
Turbo and his entourage have appeared at:
- Goodwood Festival of Speed
- The Bournemouth Air Show .
- Bristol Balloon Fiesta
- Camp Bestival
- British Touring Car Championship Brands Hatch
There have also been guest appearances at:
- UK Comic Con Olympia
- The UK Multi Media Screening in Leicester Square
He has also been seen on UK roads the length and breadth of the UK and set up his enclosure at:
- Westfield London
- Meadowhall Sheffield
- Leeds Trinity
- Liverpool 1
- Lakeside
- The Gate Centre Newcastle
- St Enoch Centre Glasgow
- Omni Centre Edinburgh
- Red Dragon Centre
Recently a viral stunt on Westminster Bridge with a traffic cop slapping a speeding ticket on the smail has added another cheekier dimension to the campaign,
The remaining appearances are:
- Today, in conjunction with an on air promo with Magic FM breakfast show, listeners have been invited to tweet in sightings of Turbo from around London. He will be seen in drive by at all the major tourist sites.
- On Friday he then drives to Old Trafford for a star reception with General Motors ahead of the Manchester Utd home game against Southampton on Saturday, where he will also appear on the pitch.
