Full service creative video agency Twenty Twenty Films is under starters orders for Royal Ascot 2017 after being appointed to produce a new cinematic video for Harrogate Spring Water – the official spring water supplier to Ascot Racecourse.
Twenty Twenty Films, based in Riddlesden, West Yorkshire, has been briefed to produce a video campaign to showcase the brand’s partnership with Ascot Racecourse.
The new video production, planned for 2017, follows the recent ‘Hydration Break’ video campaign produced by Twenty Twenty Films to celebrate Harrogate Spring being the official water of England Cricket and Yorkshire County Cricket Club.
The 45-second video, featuring England bowler Liam Plunkett and cricket legend Darren Gough, is screened at England’s test matches and at all Yorkshire home matches at Headingley Stadium. The video shows the journey of Harrogate Spring from source to stadium.
Nicky Cain, marketing manager for Harrogate Spring, said: “The story of Ascot is rich in history and heritage. Over 300 years, Ascot has established itself as a national institution, while Royal Ascot is the world’s most prestigious racing event. Race days at Ascot are quintessentially British and synonymous with elegance and style, a perfect match for Harrogate Water, the original British bottled water.
“We have established a strong working relationship with Twenty Twenty Films and we are looking forward to working with them on this exciting new project to promote Harrogate Spring and the magic of Ascot.”
Dawn Pearson, project director of Twenty Twenty Films, said: “The main aim for Ascot 2017 is to create a dramatic, advert-style video which showcases the premium nature of the brand and captures the attention of race-goers in an engaging and creative way. We’re really looking forward to producing another winner with a campaign that we feel will be distinctly Harrogate.”