Volvic Juiced brings Burst of Sunshine to Britain with two new flavours
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Volvic Juiced, is bringing an early burst of sunshine to Britain with the launch of two new flavours and the brand’s biggest ever marketing campaign, worth £1.65m.
Consumers will experience a heavyweight TV and outdoor digital and sampling campaign throughout March. The new TV copy, which features fruit bursting with juiciness as it comes in contact with Volvic Natural Mineral Water, is the first dedicated ad for the range in two years and will run throughout the month. Meanwhile Volvic Juiced’s huge outdoor plan will target London, Birmingham and Manchester. This will be complemented by a nationwide sampling campaign in the three cities.
Building on Volvic’s reputation as a social media innovator, the brand is launching shareable content on Facebook, Twitter & the Volvic Unstoppable Volcanicity YouTube channel, including a series of shorts starring Made in Chelsea’s Jamie Laing.
Tom Hickton, Volvic senior brand manager, said: “This is a hugely exciting time for Volvic Juiced. We are thrilled to now be the UK’s best-selling juicy water drink, and believe these new flavours and nationwide campaign will help even more consumers to discover the taste of Volvic Juiced.”
