PR Activation: Peppa Pig delivers again

PrettyGreen is the agency behind a growing series of Peppa Pig activations that blend storytelling and real settings – with Good Morning Britain(GMB) leading the media coverage.

After her pregnancy reveal live on GBM at the end of February, stage 2 activated with a gender reveal at Battersea Power Station on April 25th.

Peppa Pig's parents will reveal the gender of their third piglet today!

In February, we brought you the exclusive news that Mummy Pig was pregnant.

The gender of Peppa and George's new sibling will be announced to the world when the famous chimneys of London's Battersea Power… pic.twitter.com/6e0GNIWaYn

— Good Morning Britain (@GMB) April 25, 2025

The iconic chimneys were lit up in alternating shades of blue and pink, prompting speculation amongst Peppa Pig fans.

The light reveal was the grand finale to a fun-filled afternoon at the Peppa Pig store inside Battersea Power Station – the world’s first-ever permanent, standalone Peppa Pig store. From 2pm, families enjoyed a baby-themed celebration complete with character appearances, cupcakes, and activities, all in support of NCT, the UK’s leading charity for pregnancy and parents.

A gender reveal episode followed on YouTube on 3^rd May.

The fanbased activation continues from here – fans can join the Pig family on the big screen with Peppa Meets the Baby, a brand-new cinema experience launching 30th May 2025 in over 2,600 cinemas across 19 countries. This hour-long, song-filled screening features 10 brand-new episodes, as Peppa and George prepare for the arrival of their baby sister.