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Guest blog: Reno Macri – What are the most popular uses of tech in exhibition marketing?

The use of technology within exhibition marketing can make it easier to attract visitors, present them with information and showcase products or services. Technology can also help exhibiting businesses to store contact details, transfer data and even track the physical location of visitors. As a result, the inclusion of useful technology into a display stand […]

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This year at Goodwood FOS and Silverstone F1

Harriet Cramer and Frank Wainwright overview what the brands were hatching at Goodwood and Silverstone this year. A companion piece, together with client interviews will appear in print in our Autumn issue. Goodwood Goodwood Festival of Speed (FOS) is an event that keeps moving ahead and broadening its appeal. Whilst the setting is one steeped […]

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Guest Blog: Emotive automotive: why extraordinary experiences will drive deals of the future

Rachel Bateman, Head of Live Engagement, Initials looks at the drive for engagement in the automotive sector and the consumer confidence challenge The automotive industry has had a turbocharged year, with new car sales in the UK hitting an all-time high this April. However, the economic outlook for 2017 paints a different picture with business […]

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Promotional Apprentices

by Frank Wainwright The Apprentice is now mid-season and once again the series has drawn reference and candidate humiliation opportunities from the retail and brand experience sector. Pop-up stores, PR Stunts, Exhibition Experiences, Direct Selling and Promotional Costumes abound. In truth, the candidates’ collective failure to knock out a next day market stall or create […]

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Events with majesty

by Frank Wainwright Not all event spaces offer a chance to step in the footsteps of royalty let alone to caper and slide in front of the palace but thanks to a fantastic build by Arena Group at Hampton Court with creative agency Amazing Media we could do just that. We went with two children. […]

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Sports Campaign of the Decade – why I am excited

BY FMBE director, Frank Wainwright When we announce our special award each year I often hope for something that will light up our event, showing what can come about when the best of the best emerge. I’m delighted to say that this year we have truly cracked it, six best of the best contenders from […]

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Frank Wainwright: Fares, Fairs, Fairs and Flares – Bristol Harbour Festival

Bristol Harbour Festival (this year 15th-17th July) has been going since 1971. It routinely attracts 250,000 visitors. It must be doing something right. And so it is.  It is a festival that embraces and transcends community and celebrates oldness and newness extremely eclectically. From invigorating dance, through world music to maritime seafaring tales and even […]

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Frank Wainwright: BreakFest Together

Not every brand experience has to be an Oculus Rift, high voltage show-off-and-share-the-moment #pointandlaugh at your hapless mates participation sport. It isn’t that these things are not fun, it’s just that we can’t keep that going all day and all of the night even when one weekend has been blessedly set aside for capturing the […]

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Insight: CIM issues a warning to businesses who are using misleading marketing methods on social media

Businesses are increasingly using misleading marketing methods on social media, risking significant legal, financial and reputational damage. That is according to CIM (The Chartered Institute of Marketing), which has today released new research into the prevalence of questionable marketing on social media sites.   The Keep Social Honest study by CIM – the body that […]

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A good Field Marketing Award Entry: Chilled Product Launch

We have been asked to provide greater insight into what makes a good entry, specifically for the field marketing categories. So, here is an example of a well-structured Field Marketing award entry – to suit categories A-F. It is about launching a new product variant via store presence at a major grocer. We have anonymised […]

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Living on brand Huel: An Experiment with Body and Soul

The other night I was harmlessly minding other people’s business on Facebook when up scrolled an advert for ‘The Future of Food’ or more specifically, bags of balanced powdered ‘Human Food’ called Huel.  Made of pure desiccated whatever, just shake into a gloop with water and drink it. No need to encroach on even the […]

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Announcement: Event Industry Netwalk returns to boost Pancreatic Cancer charities

Join event professionals on Friday 3 June to netwalk for 10 miles through London to raise money for pancreatic cancer charities. Starting at Emirates Stadium, home of Arsenal F.C., this year’s walk will take you past some of London’s iconic landmarks and parks finishing at Stamford Bridge, home of Chelsea F.C. Details: Date: Friday 03 June […]

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FMBE Blog: 7 of the best – roadshow rulers

According to the stats from the last few years at FMBE, these agencies are the royal rajahs of the most effective roadshow. These are the agencies that have orchestrated campaigns that have allowed creativity to thrive through great planning and logistics – and delivered fantastic return on engagement back to the client. Sense The agency […]

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Guest Blog: Suzanne Malhotra: The importance of authenticity in event design

Suzanne Malhotra, director, 4D Design discusses the power of authenticity to make experiences more memorable It is nothing new to suggest that ‘experiential’ has drifted into the pool of marketing buzzwords event attendees have added to their spam filter. Whereas once, pop-ups, socially integrated events and quirky photo ops were exciting and new, now they […]

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Event staff – Creating quality communications

A guest blog by Lee Thomas, managing director, Aesthetics Providing staff is a very competitive business.  At Aesthetics we never compromise the quality of our staff to win a pitch however this becomes increasingly difficult when clients are cost sensitive.  What impact could substandard staff have on your client and your event? If event cost […]

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FMBE Blog Post: Is Cadbury’s Experiential Stand a Burst Bubble?

By Frank Wainwright, Editor Cadbury’s hero Dairy Milk bar has inspired some landmark advertising, often creative and often eclectic, but laying down some bubble wrap? ‘Tastes Like this Feels’, are you serious? Dairy Milk isn’t even bubbly. I thought it was Aero that was bubbly? Coke is also bubbly. Isn’t Coke the brand of ‘Taste […]

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Insight: Fastlane International- High Street stores with attractive web sites and delivery options will succeed; but fragmented approaches will fail

Global delivery experts Fastlane International says High Street stores with attractive web sites and delivery options will succeed; but fragmented approaches will fail. The battle for British retail has moved from the High Street to the web; with delivery options fast becoming as important to consumers as price. The global delivery expert Fastlane International says […]

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FMBE Video Blog: The Making of Bouncingham Castle

Suzi Thrift, Jack Morton Worldwide tells the production story behind the big adult Candy Crush bounce by the Thames As part of a team of agencies, experience specialists Jack Morton Worldwide produced and built Bouncingham Castle on the Thames at the start of March. Suzi Thrift led the team that made sure the idea became multi-sensory […]

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Tim Lark blog: Internet Shopping

A guest column by Tim Lark, Service Innovation Group Diageo’s futures director has been in the press recently discussing the future of the brand and how technology is impacting on how we shop. He brings up the question of whether supermarkets will still exist in a decade. He didn’t know the answer – but does […]

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Interview: Kevin Jackson, Experience Man

Back in the Summer of 2015, when Kevin Jackson was still VP at George P Johnson, I caught up with him to enquire about his next big venture in the world of Brand Experience. Kevin is now back in action as the owner of The Experience is The Marketing   April 2015 What does the […]

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Second becomes first at the FIFA World Cup

Sebastian Coe discusses the technology that is driving cultural change in event consumption It occurred to me when I was in Brazil for the World Cup that when the 2010 tournament kicked off in South Africa, the iPad was just a couple of months old. Apple have shifted more than 200 million tablets since then […]

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The Portable Idea

Today, your experiential campaign can end up in places you never dreamed it would, but most brands aren’t prepared for that journey says Alex Smith from agency Sense You know the feeling you get when someone tells a story, and ends up trailing off with “well, I guess you just had to be there”? Well, […]

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