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The FMBE Awards 2021: That’s a Wrap

A look back and thank you – with category by category links – from FMBE’s publishing and awards director, Frank Wainwright This final reflection piece, with all of the categories now written up and analysed in bite size pieces,  is 3 weeks overdue – something that can be put down to the new fluidity of […]

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The FMBE Awards 2021: Brand Experience Agency of the Year

The shortlist was marked by some new contenders – Backlash, ENERGY and Blue Square Group. We had expected to see the former two emerge as growing forces in experiential marketing, though Blue Square Group’s arrival was notable from an agency that is no stranger to FM Agency of the Year contention. This year Blue Square […]

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The FMBE Awards 2021: Field Marketing Agency of the Year

A very competitive year saw several exciting claims on this coveted prize. In the end three agencies that are familiar names in the frame emerged, but it wasn’t straightforward. BRONZE Logobrand The 2020 champions and this was a very strong defence. Logobrand’s growth curve continues unabated. The agency’s familiar strength in data and insight is still […]

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The FMBE Awards 2021: Campaign of the Year

Sponsor: Coalition Event Services Coalition’s superb event hosts and costume performers made FMBE Awards 2021 flow without a hitch in the room and with fun a laughter from the stage. Campaign of the Year proved an exciting innovation at this year’s awards. The finalists are put forwards when specifically championed by the judges in other […]

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The FMBE Awards: Special Award –  Event Day Award

The special award allows entries and campaigns from previous years to compete against each other. This year celebrated campaigns that drew on celebration days in the calendar to improve their success. GOLD Logobrand – Tassimo Judges united around this campaign, a 2016 gold winner in Tactical ROI. The entry surprised judges who loved the entry here for […]

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The FMBE Awards 2021: Professional Agency Management Award

The category has been one of the very top ones for the past three years and this year we knew it was likely to show up some excellent entries. It didn’t disappoint. The challenges thrown down to agencies during lockdown brought out the best in our most resourceful management teams. We saw stories of creatively […]

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The FMBE Awards 2021: Operational Success of the Year

A fabulous category this year that saw an exceptional ‘make it happen’ top four emerge. BRONZE Logobrand – Henkel Henkel Adhesive Technologies is one of the world’s leading suppliers of adhesives, sealants and functional coatings. In the UK, Henkel brands such as Solvite, Loctite, Unibond, Sellotape and Pritt dominate the category as market leaders in both the […]

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The FMBE Awards: Most Effective Stand/Display Unit

This was a tricky category to judge with 5 contenders that the judges really rated. Hopper’s stand for Affinity Water survived in the mix for a while – the giant bathtub had so clearly been a headline grabbing factor in its other category wins, but these four were saw the clearest and most accountable correlation […]

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The FMBE Awards 2021: Most Successful Virtual/ Hybrid Event

The final three for this one emerged from a star quality shortlist. It led to an outstanding top three and yet a clear winner (which was entered for judges’ eyes only). These were events that challenge the return to live and in person without using at least some of the virtual programme in a hybrid […]

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The FMBE Awards 2021: Consumer Campaign of the Year

Judging the category proved relatively simple this year as there was a stand our consumer facing FMBE campaign for Costa Coffee, and a stand out field sales campaign that never lost sight of the shopper end game for Alpro. Both campaigns had already impressed in other categories, with the Costa Coffee campaign winning integration/amplification and […]

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FMBE Awards 2021: Most Effective Product Launch (Field Marketing)

Sponsored by Bowimi The field sales platform that improves sales. A mobile app and dashboard that gives your team the tools they need to deliver more revenue. There were some excellent entries in the category but nevertheless a dominant winner. BRONZE Contact Field Marketing and Solutions – Just Eat Takeaway.com A welcome return to FMBE for […]

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FMBE Awards 2021: Most Effective Small Scale/ Local Campaign

Sponsored by Bowimi The field sales platform that improves sales. A mobile app and dashboard that gives your team the tools they need to deliver more revenue. The category saw several campaigns standing out and a strong debate over the finalists. Four campaigns stood out above the rest, three exceptional prices of accountable campaigning and one […]

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FMBE Awards 2021: Brand Ambassador of the Year

Sponsored by Bowimi The field sales platform that improves sales. A mobile app and dashboard that gives your team the tools they need to deliver more revenue. This year’s entrants were almost exclusively field sales executives with only finalist Kelly Allen having a slightly different working brief. Kelly aside the remaining top three were in […]

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FMBE Awards 2021: Most effective use of influencers

Sponsored by: experientialspace.co.uk by SpaceandPeople The SpaceandPeople Group is the leading destination media specialist placing experiential activity into a wide range of venues throughout the UK on a weekly basis. Our new website www.experientialspace.co.uk allows brands and agencies the opportunity to browse a wide array of promotional spaces, both internal and external, throughout the UK. The platform […]

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FMBE Awards 2021: Most Intriguing Experiential Activation

Sponsored by: experientialspace.co.uk by SpaceandPeople The SpaceandPeople Group is the leading destination media specialist placing experiential activity into a wide range of venues throughout the UK on a weekly basis. Our new website www.experientialspace.co.uk allows brands and agencies the opportunity to browse a wide array of promotional spaces, both internal and external, throughout the UK. The platform […]

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FMBE Awards 2021: Most Effective Integration/Amplification

Sponsored by: experientialspace.co.uk by SpaceandPeople The SpaceandPeople Group is the leading destination media specialist placing experiential activity into a wide range of venues throughout the UK on a weekly basis. Our new website www.experientialspace.co.uk allows brands and agencies the opportunity to browse a wide array of promotional spaces, both internal and external, throughout the UK. The platform […]

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FMBE Awards 2021: Most Immersive Event (Controlled Audience)

Sponsored by: experientialspace.co.uk by SpaceandPeople The SpaceandPeople Group is the leading destination media specialist placing experiential activity into a wide range of venues throughout the UK on a weekly basis. Our new website www.experientialspace.co.uk allows brands and agencies the opportunity to browse a wide array of promotional spaces, both internal and external, throughout the UK. The platform […]

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Thought Leader: Using pop-ups to create local brand advocacy

By Mike Fantis, VP, managing partner, DAC Group The UK e-commerce market has grown by 324% over the past decade, and estimates from eMarketer suggest that online sales will represent about 36% of total UK retail sales for 2022. While British shoppers have whole-heartedly embraced e-commerce, it’s perhaps ironic that online could (and should) have […]

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Interview: Greg Phillips, CEO, Dee Set Group discusses how the agency is building on forwards momentum

Dee Set Group featured a couple of times in our news recently with positive news. This field marketing business is grounded in the retail sector, and its recent continued success story is certainly noteworthy. Field Marketing’s Frank Wainwright took the opportunity to learn a little more about this from CEO Greg Phillips. Greg opened our […]

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Thought Leader: The Human Touch

by Peter Gullick, Marketing Director at Retail Marketing Group The world we live in is increasingly being lived through a screen. Shopping, working, reading, gaming, and many other facets of our daily lives are done online, and this growth has only been exacerbated by the pandemic lockdowns. Moving online may have negative connotations – particularly […]

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FMBE Awards – Most Immersive Campaign (Mass Consumer)

Sponsored by: experientialspace.co.uk by SpaceandPeople The SpaceandPeople Group is the leading destination media specialist placing experiential activity into a wide range of venues throughout the UK on a weekly basis. Our new website www.experientialspace.co.uk allows brands and agencies the opportunity to browse a wide array of promotional spaces, both internal and external, throughout the UK. The platform […]

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FMBE Awards – Most Effective Roadshow and Shopping Centre

Sponsored by: experientialspace.co.uk by SpaceandPeople The SpaceandPeople Group is the leading destination media specialist placing experiential activity into a wide range of venues throughout the UK on a weekly basis. Our new website www.experientialspace.co.uk allows brands and agencies the opportunity to browse a wide array of promotional spaces, both internal and external, throughout the UK. The platform […]

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FMBE Awards – Most Effective Sponsorship Activation

Sponsored by: experientialspace.co.uk by SpaceandPeople The SpaceandPeople Group is the leading destination media specialist placing experiential activity into a wide range of venues throughout the UK on a weekly basis. Our new website www.experientialspace.co.uk allows brands and agencies the opportunity to browse a wide array of promotional spaces, both internal and external, throughout the UK. The platform […]

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FMBE Awards 2021 – Team of the Year

Sponsored by TeamHaven TeamHaven’s software and mobile app enable brands, field marketing agencies, manufacturers, logistics and construction companies plus many more, to execute, manage and report on field activities efficiently. I think everyone knows by now how sought after this award is. It is always extremely full-on and this year was no different. BRONZE Field […]

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Interview: John Cassy and Stephen Stewart – How 5G powered advanced AR for The Green Planet AR Experience

This interview is a companion piece for our lead feature for February 2022, detailing this fascinating experiential event. Frank Wainwright, fieldmarketing.com, put the questions to John Cassy, CEO, Factory 42 and Stephen Stewart, CTO, Factory 42 How important was it for you to meet ‘next level’ AR expectations with this project? John Cassy: “Technology is […]

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Opinion: Is hybrid the way of the future, or do in-person only events still have a place?

By Becca Shanks, Producer, Sledge Now that the Omicron wave has subsided and restrictions are easing, it looks like the event industry is ‘back’ yet again. So what does the future look like for our sector? It seems that sentiment is mixed. On one end of the spectrum, we’ve found some people are still looking […]

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FMBE Awards 2021: Most Effective Tactical Marketing Campaign (Service-Led)

Sponsored by TeamHaven TeamHaven’s software and mobile app enable brands, field marketing agencies, manufacturers, logistics and construction companies plus many more, to execute, manage and report on field activities efficiently. BRONZE REL Field Marketing – Illva Saronno The agency and client has been a regular success story at FMBE, in particular in the Tactical (ROI) […]

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FMBE Awards 2021: Most Effective Tactical Marketing Campaign (ROI)

Sponsored by TeamHaven TeamHaven’s software and mobile app enable brands, field marketing agencies, manufacturers, logistics and construction companies plus many more, to execute, manage and report on field activities efficiently. A popular category this year and it drew a few different opinions amongst our judges. BRONZE Fizz Experience – K’s Wors This entry was the […]

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FMBE Awards: Most Effective Instore Marketing

Sponsored by TeamHaven TeamHaven’s software and mobile app enable brands, field marketing agencies, manufacturers, logistics and construction companies plus many more, to execute, manage and report on field activities efficiently. BRONZE Top Notch Sales – Bayer Pharmaceutical Top Notch is a proven force in creating opportunities at wholesale and clearly a great agency choice for […]

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FMBE Awards 2021: Field Data Award

Sponsored by TeamHaven TeamHaven’s software and mobile app enable brands, field marketing agencies, manufacturers, logistics and construction companies plus many more, to execute, manage and report on field activities efficiently. BRONZE Logobrand – Campari Logobrand’s track record in this category is second to none and as an agency they are defending champions. This year’s entry […]

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Opinion: 2022 – driving sales in consumer electronics

Despite the challenges of recent months, consumer electronics brands and retailers have a real opportunity to excite shoppers with brand activation this year, creating unique phygital experiences that both surprise and delight consumers. Scott Bendowski, Business Optimisation Director at omnichannel marketing and customer experience consultancy, CPM, shares his unique insight on the options for the […]

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FMBE Awards 2021: Most Effective Retail Sales Experience

Sponsored by TeamHaven TeamHaven’s software and mobile app enable brands, field marketing agencies, manufacturers, logistics and construction companies plus many more, to execute, manage and report on field activities efficiently. The bar was set really high in this one. 2 silvers and one gold were awarded. SILVER Blue Square – Samsung This team demonstrated how […]

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FMBE Awards 2021: Sales Campaign of the Year

Sponsored by TeamHaven TeamHaven’s software and mobile app enable brands, field marketing agencies, manufacturers, logistics and construction companies plus many more, to execute, manage and report on field activities efficiently. What a fantastic, competitive category to start off with. BRONZE – Green Field Marketing, Dale Farm The bronze award was a triumph for strong regional […]

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Review: The fresh’s Group’s end of year celebratory virtual gingerbread house

The fresh Group’s festive virtual gingerbread house  is a super online showcase of the agency’s work and its inventiveness. Fieldmarketing.com went online to take a tour of the house, which offers up some intriguing not to say brave agency character acting to introduce an online Christmassy cabin featuring various interactive click points to reward the […]

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Interview: Managing the Producers – Kate Umfreville

Last month we announced in our news the appointment of Kate Umfreville as Managing Partner of The Producers, an agency that seems to have threaded the needle of COVID restrictions in 2020 and come through 2021 with a series of successful activations. We decided to welcome Kate to the new role with 3 questions about […]

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Opinion: Stellar analyses Cyber Monday’s sales drop

Cyber Monday sales dropped by 1.4% from last year, falling for the first time since Adobe Analytics started tracking spending on major shopping days. The statistic has perplexed many pundits who expected that online spending would only continue to rise. Retail experience agency Stellar, were unsurprised by the drop, citing it as evidence that some […]

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Insight: CPM’s study shows Gen-Z’s digital shoppers seek a human connnection

Brands have a major opportunity to re-evaluate how they sell to younger consumers, as new research from omnichannel marketing and customer experience consultancy, CPM, reveals that Gen-Z and millennials are significantly more likely to benefit from the ‘human touch’ when buying a product. Despite the tendency of younger consumers towards online shopping, the survey of […]

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Event Review: IRX, NEC Birmingham – Key Takeaways

IRX 2021 Key Takeaways: The Future of the Retail Industry Written by Naomi Palmer, Digital Director at Retail Marketing Group This October, IRX 2021 took place at the NEC in Birmingham. Before the pandemic, the event signalled the key trends that stormed the Retail and Supply Chain industry over the previous year. Now entering a […]

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Interview: Neil Jones, Location Live – Brand pop-ups in the current environment

Whilst the pandemic isn’t over it is already possible to assess some of the permanent changes in shopper behaviour brought about by lockdown, including a new environmental focus and a more local approach. Here, Neil Jones from online platform for experiential space, Location Live gave FMBE his views: What is redundant space/ recyclable space and […]

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Event Review: Gamified Brand Experiences

This event was hosted by creative retail design and production agency Seen Displays, an agency with focus on creative design and experiential activation. This hybrid event was hosted live in London and Online on Zoom on Wednesday 20th October by Seen Displays. The main presenter was Moe Krimat, Strategic Creative Director. Overview Following the astronomical […]

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Blog: Takeaway adds an extra dimension for sampling

Richard Lloyd- Williams, MD and Business Director, Flavor, discusses how his sampling business has brought Takeaway Sampling to the experiential marketers sampling armory. As part of Flavor’s mission to get brands effectively and cost efficiently into their audiences’ hands, we are proud to be able to hero Takeaway Sampling as a burgeoning and highly impressive […]

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Blog: It’s time to talk about revenue enablement, not sales enablement

By Iain Masson, RVP, UK & Nordics, at Showpad The sales enablement industry has grown exponentially in the past five years, 343% to be precise. The impact of the pandemic, and the call for businesses to accelerate their digital transformation projects, has only further propelled that growth. Now, whole departments dedicated to sales enablement are […]

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Blog: Reducing the environmental impact of event travel

FMBE met Bethan Riach online at the launch of proseed the new best practice guide for the event industry and its environmental impact launched bu isla. We asked her to share the crucial points of her presentation as her advice seemed simple to adopt a gave an obvious positive impact.  ecolibrium is a charity that […]

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Q&A: Lorna Davidson, redwigwam’s growth in demand

Field Marketing heard that demand levels for redwigwam’s field marketing and mystery shopper/ product tester jobs had gone up and thought it indicative of interesting trend. Here we put the questions to redwigwam’s founder and CEO, Lorna Davidson. 1. What Field marketing (FM) and mystery shopper and product tester (MSPT) jobs are growth areas for redwigwam at […]

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#fmbewords: Make Brand Ambassadors a central part of your customer experience

By Charlotte Blackmore With the excitement of retail re-opening here in the UK, consumers are finally able to hit the high street again! Some businesses are even introducing longer opening hours to encourage more people to visit their local shops. So it couldn’t be a better time to give your marketing strategies a new makeover! […]

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#fmbewords: Reunion Ready

By Frank Wainwright, director, FMBE If you want to gauge how individualised the response is to the COVID threat, then start telling people you have volunteered for an experiment to help the return of mass participation events. Some people will look at you like you have volunteered to throw yourself under a bus in the […]

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#fmbewords: Why virtual events win when webinars fail

Spencer Green, chairman & founder, GDS Group As the pandemic gripped the world in 2020, virtual events became one of the biggest sales channels for B2B marketers last year. The inability of field sales people to meet prospects and customers face-to-face meant they needed help from their marketing colleagues more than ever. As a result, […]

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#fmbewords – Unfair Uncertainty

This stinks – https://news.sky.com/…/covid-19-boomtown-festival… and is indicative of a total lack of urgent consideration from the government. The events sector continues to be hammered by uncertainty and FMBE is joining the call for a Government backed indemnity or contingency that will allow events to get COVID insurance. It may be too late for Boomtown but […]

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#fmbewords – Interview: Baptiste Boulard, Swapcard at SXSW

FMBE’s Frank Wianwright met Swapcard CEO Baptiste Boulard soon after last month’s SXSW festival was hosted on his platform.   Virtual events organiser and virtual events hosting platform Swapcard is a growing business that has grown out of B2B conferencing and exhibiting to its recent hosting of the festival SXSW, aka South By. Another way […]

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Series #fmbewords: The digitally enabled field team

Victoria Satterly, MD,  Channel Assist, describes how the digital acceleration of field teams will leave brands with a better connected team and more amplification options. Innovation is often the love child of tricky times. Although change in retail has always been inevitable, the events of the last year have accelerated and concentrated that process. As […]

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Insight: Decline in business travel points to greater remote sales technology reliance

Showpad, the global sales enablement leader, found that UK businesses avoided over £8bn of spending on domestic and international business travel during 2020. According to data from McKinsey, travel during the pandemic fell to between 5% – 15% of 2019 levels, and with £4.7bn being spent on business trips abroad in 2019, and £4.4bn on […]

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FMBE Words: How Will Experiential Marketing Bounce Back in 2021?

Opinion: from agency Live For a lot of businesses, 2020 was tough but few more so than businesses inthe experiential and events sector. With consumers confined to their homes, real face time limited and indoor functions restricted, the very lifeblood of the industry has dissipated. One agency that felt the sting of Covid, and had […]

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The FMBE Awards 2020: Guide to the Finalists, Cat V, Special Award – Virtual Events and Demos

FMBE 2020 – guide to the finalists Category V:  Special Award: Virtual Events and Demos This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 20.45  to 21.10, and broadcast […]

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The FMBE Awards 2020: Guide to the Finalists, Cat U, Professional Agency Management

FMBE 2020 – guide to the finalists Category U:  Professional Agency Management This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 20.15 to 20.30, and broadcast on Facebook Live […]

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FMBE Awards 2020: Guide to the Finalists, Cat T, Operational Success

FMBE 2020 – guide to the finalists Category T:  Operational Success This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 19.45  to 20.00, and broadcast on Facebook Live at https://www.facebook.com/fmbemag What […]

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FMBE Awards 2020: Guide to the Finalists, Cat S, Stand/Display

FMBE 2020 – guide to the finalists Category S:  Stand/Display This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 19.15 to 19.30, and broadcast on Facebook Live at https://www.facebook.com/fmbemag What we love […]

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FMBE Awards 2020: Guide to the Finalists, Cat R, Connectivity Award

FMBE 2020 – guide to the finalists Category R: Connectivity Award This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 18.45 to 19.00, and broadcast on Facebook Live at https://www.facebook.com/fmbemag What we […]

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FMBE Awards 2020: Guide to the Finalists, Cat Q, Consumer Campaign

FMBE 2020 – guide to the finalists Category Q: Consumer Campaign This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 17.30  to 17.45, and broadcast on Facebook Live at […]

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FMBE Awards 2020: Guide to the Finalists, Cat P, Product launch/Relaunch

FMBE 2020 – guide to the finalists Category P: Product launch/ Relaunch This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 17.00 to 17.15, and broadcast on Facebook Live […]

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FMBE Awards 2020: Guide to the Finalists, Cat O, Small Scale/ Low Budget

FMBE 2020 – guide to the finalists Category O: Small Scale/Low Budget This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 16.30  to 16.45, and broadcast on Facebook Live […]

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FMBE Awards 2020: Guide to the Finalists, Cat N, Brand Ambassador of the Year

FMBE 2020 – guide to the finalists Category N: Brand Ambassador of the Year This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 15.30 to 16.15, and broadcast on […]

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FMBE Awards 2020: Guide to the Finalists, Cat L, Most Intriguing Experiential Activation

FMBE 2020 – guide to the finalists Category L: Most Intriguing Experiential Activation This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 15.00 to 15.15, and broadcast on Facebook […]

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FMBE Awards 2020: Guide to the Finalists, Cat K, Integration and Amplification

FMBE 2020 – guide to the finalists Category K: Integration and Amplification This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 14.35 to 14.50, and broadcast on Facebook Live […]

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FMBE Awards 2020: Guide to the Finalists, Cat J, Immersive Events (Controlled Audience)

FMBE 2020 – guide to the finalists Category J: Immersive Events (Controlled Audience) This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 14.10  to 14.25, and broadcast on Facebook […]

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FMBE Awards 2020 – Guide to the Finalists, Cat I, Immersive Events (Mass Consumer)

FMBE 2020 – guide to the finalists Category I: Immersive Events (Mass Consumer) This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 13.35  to 14.00, and broadcast on Facebook […]

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FMBE Awards 2020: Guide to the Finlaists, Cat H, Roadshow and Shopping Centre

FMBE 2020 – guide to the finalists Category H: Roadshow and Shopping Centre This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 13.05  to 13.20, and broadcast on Facebook […]

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FMBE Awards 2020: Guide to the Finalists, Cat G, Sponsorship Activation

FMBE 2020 – guide to the finalists Category G: Sponsorship Activation This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 12.45  to 12.55, and broadcast on Facebook Live at […]

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FMBE Awards 2020: Guide to the Finalists, Cat F, Team of the Year

FMBE 2020 – guide to the finalists Category F: Team of the Year This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 12.00 noon to 12.30, and broadcast on […]

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FMBE Awards 2020: Guide to the finalists, Cat E2, Tactical Marketing, ROI-Led

FMBE 2020 – guide to the finalists Category E2: Tactical Marketing, ROI-Led This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 11.30 am to 11.45am, and broadcast on Facebook […]

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FMBE Awards 2020: Guide to the finalists, Cat E1, Tactical Marketing, Service-Led

Category E1: Tactical Marketing, Service Led FMBE 2020 – guide to the finalists This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 11 am to 11.15am, and broadcast on […]

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FMBE Awards 2020: Guide to the finalists, Cat D, Instore Marketing

FMBE 2020 – guide to the finalists Category D: Instore Marketing This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 10.30 am to 10.45am, and broadcast on Facebook Live […]

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FMBE Awards 2020: Guide to the Finalists, Cat C, Field Data

FMBE 2020 – guide to the finalists Category C: Field Data This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 10am to 10.15am, and broadcast on Facebook Live at […]

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FMBE Awards 2020: Guide to the finalists, Cat B, Retail Experience

FMBE 2020 – guide to the finalists Category B: Retail Experience This year the awards are being presented in online broadcast interviews with the finalists.The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 9.30 am to 9.45am, and broadcast on Facebook Live at […]

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FMBE Awards 2020: Guide to the finalists, Cat A, Sales Campaign

FMBE 2020 – guide to the finalists Category A: Sales Campaign of the Year This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 9am to 9.15am, and broadcast on Facebook […]

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#fmbewords: Bitter Twisted flexes for brand success

The speed of COVID meant that my interview with Neil Gazzard, General Manager Operations at Bitter Twisted started too become outdated a week afterwards, but there remains a very good story in it. The interview took place inspired by the relatively positive news of Liverpool’s Tier 2 emergence from November’s sector specific promotions agency Bitter […]

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Verdict: How the VR Awards did their awards virtually

I’ll come clean here for a moment. I’m not a fan of virtual awards. I am, of course, passionate about face to face events. I love the thrill of live theatre, the daring of live comics, the unscripted fluctuations in the sporting arena, the hubbub. Hybrid I can cope with, even love at times. Virtual […]

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#fmbewords – Survey: Get ready for local sampling after lockdown II

Recent research from behavioural communications agency HeyHuman confirms what many suspect – and witnessed in the months between lockdowns, sampling is very positive and effective under careful Covid conditions. Whilst shopper sampling hasn’t been prioritised by brands since lockdown one, the campaigns that did take place were welcomed and popular by shoppers who understood the […]

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Series #fmbewords – 250 Litres of hand san and 6000 litres of beer

Greg Wells, founder, BCBF, shares the story of his determined and successful beer festival in Bristol, 11-13th September Bristol Craft Beer Festival successfully returned to the city for 2020 and safely welcomed over 2500 visitors across 3 day event After close consultation with both SAGE and Bristol City Council, we were ready to open the […]

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Series #fmbewords: The value added by a virtual year

Frank Wainwright, director, FMBE, interviewed Nick Tuppen, CEO, Threshold Sports after participating in a very real virtual rendition of Threshold’s Race to the Stones this summer. During COVID virtual events have had multiple roles to fulfil. Many have been placeholders – the need to do something. A handful have been replacements for live events – […]

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Series #fmbewords: Bristol Craft Beer Festival ready to go

by Frank Wainwright, director, FMBE Bristol Beer Craft Festival is on and it is coming up soon, 11th 13th September, wonderfully set at the City’s Harbourside. It is an outdoor event that is expecting 3000 paying guests and with the words ‘Festival’ in the title it is able to lay claim to being the first […]

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Series #fmbewords: Covid-19 – shaping the future of the brand experience

Neil Foster has spent the last 25 years working in PR and integrated advertising agencies in London, Sydney and Melbourne.  As Vice President of Guinness World Records Consultancy EMEA and APAC, he leads the creative and commercial records team, which specialises in developing tailor-made on and offline record solutions and marketing campaigns for brands and businesses.   […]

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Series #fmbewords: Building up to mass participation events

  By Frank Wainwright, director, FMBE Yesterday stood in a dusty, noisy racket, celebrating the emergence from chrysalis. Emerging was a club, a sport and more generally all mass participation events. I was standing on a very special building site. If you work in events, you’ll recognise that hard hat moment, awaiting a big day. […]

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Series #fmbewords: Guinness World Records in lockdown

by Frank Wainwright Lockdown has shifted our view of who’s who in the world of brands and influencers. Online stars still exist, but the focus has moved to people who have something genuine or inspiring to offer – or ideally both. Vapid celebrity is definitely in decline. Lockdown has led to new stars – think […]

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Interview: Neil Foster, Vice-President of Consultancy (EMEA APAC), Guinness World Records

Neil Foster has spent the last 25 years working in PR and Integrated Advertising agencies in London, Sydney and Melbourne.  In his role at Guinness World Records, he leads the creative and commercial records Consultancy, which creates tailor made record solutions for brands and businesses for marketing campaigns. In the light of this weekend triple treadmill […]

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Series #fmbewords: Will Your Customers Divorce You After Quarantine?

Brad Lawless, Director of Solution Architecture, Movista Our world changed in a matter of weeks, and every routine your customers had, from work and childcare to meal preparation and house cleaning, changed with it. Every retail store still operating reflected that change in empty shelves for the things shoppers most valued to help them weather […]

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Series #fmbewords: Design for anarchy

By Nate Thompson, Creative Director, Amplify Public gatherings seem like a distant memory. In London we’ve been blessed with the kind of weather that screams pub garden, not back garden, and whilst the appropriate social restrictions in place due to the spread of COVID19 are denying us the joy of a day in the park […]

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Series #fmbewords: Adapting to the new normal

First published by, and on behalf of the team at SpaceandPeople 23.4.2020 We have been talking to a number of key agency owners in the last few weeks and have taken the opportunity to reflect on their views on the future of live brand experiences. As anyone who has set up a business knows, tenacity […]

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Series #fmbewords: How CSM Live became NHS distributors

Keeping a track of the many initiatives from FMBE agencies during the COVID-19 lockdown has been challenging as so much of the work is being done behind closed doors and will take a while to emerge into the public domain. An example of the kind of work that I mean emerged a week or two […]

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Series #FMBEwords: Why I celebrate wellness now

[entry to FMBE 2020 is open – go here for full details] In Autumn 2019 FMBE celebrated wellbeing and leadership, with a morning-after-the-night-before breakfast, with wellbeing employer awards and leadership hall of fame accolades. I presented these awards in my running gear. I was wearing the shirt from the Robin Hood 100, a race where […]

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Series #fmbewords: Post COVID-19: The case for forward event planning and scheduling

Andy Dixon, CEO, Scene2, discusses how post COVID 19  decent lead times will need to be preserved in order to allow digital and virtual mixed events to succeed to best potential This unusual pandemic situation has seen brands cutting long term live budget, spending less on live events – why would you think of committing […]

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Series #Fmbewords: The Furlough Low Down (part 1)

Zero hours contracts may not be universally acclaimed but the flexibility that they offer allows much of the brand experience sector to operate and offers some employees in the UK a lifestyle that allows them to balance work with other commitments. In FMBE circles that contract usually does what it should; the agency facilitates work […]

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Series #fmbewords: Human interaction and Digital Engagement

Supplied to #fmbewords as a thought piece from Live Agency With the sampling industry and wider marketing sector evolving at an ever-increasing rate, many brands are looking for alternative and innovative methods of engaging their audience. Marketing campaigns must create bespoke experiences that present their consumer base with the unexpected, unfamiliar and astounding – and […]

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