Photo Story: The Organic Pharmacy – event by Backlash
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Located at Westfield London White City, the Skin Rescue Lab ran from 19th to the 21st April 2024
to drive brand awareness and conversation around clinically proven, organic, and natural skincare.
Ahead of this event, Claire Bories-Azeau, Managing Director, The Organic Pharmacy commented: “This year, as we launch our brand “refresh”, out-of-home activations are the perfect way to connect with a
new generation of customers, who do not always think that organic and natural formulas can be effective.
Our Skin Rescue Lab will allow them to experience The Organic Pharmacy skin products and services in a
personalised, fun and educational way. And while we are only popping up for a weekend, this is one of the big steps we are taking to re-engage with the UK audience, from guerilla marketing to a powerful media plan, with a primary focus on our hometown, London.”
The pop-up was developed by creative marketing agency, Backlash, and it kicked off with a
pre-awareness drive and social competition in the streets of London, on the 16th and 17th April ahead of the pop up.
