01.03.2016 FMBE has not been political before now but this essay came our way and we are putting it out there. It speaks of fan/voter behaviour at least. Why politics is the new gameshow Today is Super Tuesday only it doesn’t feel so very Super. There is a horrible inevitability about the rise of Donald […]
A guest column by Tim Lark, Service Innovation Group Diageo’s futures director has been in the press recently discussing the future of the brand and how technology is impacting on how we shop. He brings up the question of whether supermarkets will still exist in a decade. He didn’t know the answer – but does […]
Back in the Summer of 2015, when Kevin Jackson was still VP at George P Johnson, I caught up with him to enquire about his next big venture in the world of Brand Experience. Kevin is now back in action as the owner of The Experience is The Marketing April 2015 What does the […]
Rock’n’roll caterers Eat to the Beat, part of the Global Infusion Group, have worked with the Hammersmith Apollo for over 30 years and the relationship is set to reach a new high as the iconic building launches as a corporate venue tonight.
Sponsored by Avantgarde Pool 2 This is online Pool 2 of the 2014 Brand Experience Creative Campaign of the Decade award, an award which culminates in a LIVE final in front of 4 judges and an audience online via Google Hangouts on October 21st2014. How this competition works Just 4 finalists will emerge to be chosen […]
Nicola Harding, account director, FS Distribution, discusses how social media can keep a logistics firm connected We live in the era of social media. How many of us have a Facebook, Twitter, Linkedin, or Instagram account? Or all of them? Or all of them, plus a raft of others? We love to interact, converse and […]
Sebastian Coe discusses the technology that is driving cultural change in event consumption It occurred to me when I was in Brazil for the World Cup that when the 2010 tournament kicked off in South Africa, the iPad was just a couple of months old. Apple have shifted more than 200 million tablets since then […]
Today, your experiential campaign can end up in places you never dreamed it would, but most brands aren’t prepared for that journey says Alex Smith from agency Sense You know the feeling you get when someone tells a story, and ends up trailing off with “well, I guess you just had to be there”? Well, […]