blog

Guest blog: Why events in 2019 need to be doing even more to adapt to the transformative state of ‘personalisation’ – 4D Design

88% of Marketers predict their clients and prospects expect a personalised experience but are still not completely satisfied with the sophistication of their personalisation efforts. Claiming that the real issue is with achieving personalisation at large scale, posing the question ‘how much is enough data and how do we use this to fuel visitor experience […]

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Guest blog: Lessons for brand marketers from the housebuilding sector -Ben Quigley, e>erything d.fferent

In the era of personalisation, a one-size-fits-all way to communications no longer works. Audiences are diverse as are their motivations to making purchasing decisions. From students to pensioners, the challenge for brand marketers is to create strategies that will enable them to communicate with consumers in different life stages. This, in turn, will help them […]

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Guest blog: The internet vs marketing… are marketers playing a losing game? – Richard Foster, LiveRamp

The rapid pace at which the internet has developed over the years has meant that the marketing industry is often struggling to keep up. Where the high-street retailers once drove buying trends, consumers have now gained control to dictate the market. At a time where it seems almost impossible to keep up with rapid innovations, […]

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Football: Missing an Open Goal – Frank Wainwright

When a brand truly gets hold of a sports property, you can normally expect action – something seriously experiential. Live sport is living drama and the fans and participants are involved in an emotional dynamic. The biggest advertising gig of the year is the Superbowl, for a reason. This event sells series chicken wings. These […]

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Guest blog: Winning in retail – lessons from sports brands, Rob Ellingham, Creative Director, smp

The British high street has suffered major blows in 2018, with House of Fraser announcing store closures and Debenhams reporting record annual losses. Spending at UK department stores fell for the thirteenth month in a row in November, while sales figures for December revealed it to be the month’s worst performance since 2008. In the […]

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Guest blog: Why identity resolution matters to every marketer – Richard Foster, LiveRamp

Marketing in all its forms must work wherever consumers are – and that is everywhere. Identity resolution is at the epicentre of a successful marketing strategy in today’s digital industry, and arguably the most important aspect of people-based marketing. Research suggests that long-term customers spend 67%more than new ones. These are the people that marketers […]

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Guest Blog: The high street lives on – Fashion Retail Academy

Online shopping might be on the rise but more than six in 10 consumers say they still like to try clothes on in-store before making a purchase, according to research from the Fashion Retail Academy. Although recently retailers, such as M&S, have lost faith in their high street stores and have started moving online, over […]

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Guest blog: Sounds of slaughter: When brand experience goes wrong – Rose McDonnell, Sense

What can brands learn from the widely reported recent failed restaurant demonstration in support of veganism? Sense Communications Director Rose McDonnell reveals all… A group of vegan activists recently found out what happens when you don’t think through a live stunt properly. Storming the Touro Steakhouse in Brighton, demonstrators from Direct Action Everywhere waved placards […]

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Guest blog: Winning in retail, lessons from beauty brands- Rob Ellingham, Creative Director, smp

Our culture is obsessed with youthfulness and beauty. Thousands take to the high street in search of an elixir, with more than two thirds of consumers admitting they are willing to purchase products even when watching their spending. Beauty is no longer a luxury. Consumers flock to stores seeking enhancement as a way of gaining […]

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Guest blog: What are the customer trends that will impact strategies in 2019? – Caroline McGuckian, CEO at Meshh

2018 was undoubtedly another huge year for mobile marketing, with stories of both success and struggle, as companies strive for supremacy in a one of the fastest moving sectors. Mobile itself is evolving and, remarkably, is becoming even more embedded in our everyday lives – both at home and at work. Smartphones are getting smarter […]

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Guest blog: Are You Listening? Here’s what customers really want in 2019 – Rebecca Martin, CMO at Calabrio

We’re in the middle of the fourth industrial revolution. Thanks to technology like the Internet of Things (IoT) and artificial intelligence (AI), the digital, physical and biological worlds have converged. Not only is technology changing the way people interact with each other, it’s shifting how companies communicate with their customers and it’s evolving the entire […]

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Guest blog: The power of storytelling and bringing brands to life at events- Simon Lockwood, The Brewery

We’ve all heard the words ‘experiential’ and ‘immersive’ being thrown around over the last few years, but what do they really mean? For many, a themed cocktail is enough to qualify as experiential, but we believe there’s a little more to creating something that’s truly deserving of the title. For us, it’s all about creating […]

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Guest blog: Why New Year revolutions beat resolutions – Ed Owen, head of programme content, IDM

New Year resolutions are not effective at changing your behaviour, and there are sound reasons, explained by Behavioural Economics, for this. Try a revolution instead according to the IDM’s Head of programme content, Ed Owen. . New Year resolutions are not remotely new. Ancient civilisations like the Romans and Babylonians would make promises to their […]

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Guest blog: 2018 marketing review: Locally relevant content supporting key trends gives the best results – Fiona Campbell – Roberts

Fiona Campbell-Roberts, UK head of marketing for Hammerson It’s that time of year again when Christmas lists are being written across the UK. The chat around this year’s Christmas TV ‘blockbuster’ commercials is creating a stir on social media channels. John Lewis’s ‘Elton John/Piano’ offering has split opinion and Iceland’s ‘banned’ commercial was a key […]

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Guest blog: Bringing Britain’s once bustling highstreets back into the digital fore – Matt Redwood, head of self-service at Diebold Nixdorf

It’s no secret, the festive shopping frenzy is in full swing! Retailers are still competing to offer good deals and a bargain on the high street, following a 12% drop in the value of Black Friday sales this year compared to 2017[1]. However, with the rise of social media-driven shopping, mobile shopping apps and even […]

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Insight: UK pensioners face marketing blackout from utilities providers – D.fferent

New research conducted by advertising agency d.fferent reveals almost a fifth of pensioners face a marketing blackout from utilities companies, with 18% reporting no communications through any channels. Bright Sparks:  How Smarter Comms Can Boost Utilities is the first report in d.fferent’s Game of Life series. Based on independent consumer research, the report examines what […]

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Guest blog: Stubbornly sentimental or repelled by premium prices? Why shoppers are holding on to smartphones and laptops for longer than ever – Retail Marketing Group

Andy Boothroyd, Business Development Director, Retail Marketing Group   In the golden era of technology, gadgets have become increasingly consumable as shoppers now upgrade to the latest models and versions well before there is any technical need to do so. Despite the latest designer smartphone brands continuing to seemingly fly off the shelves, recent studies suggest […]

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Guest blog: There’s an app for that: Targeting today’s ‘digital native’ students – James Rix, StreetPR

Cleaning house, dividing up the bills, organising transport and even scheduling in some study time – apps are an integral part of modern student life. James Rix, Founder of StreetPR explains why real people in the real world are key to marketing digital services to ‘digital native’ students. I love students – I spend a […]

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Guest Blog: Thanksgiving condensed into 5 ads – Clare Hill, VP of Marketing, Cannes Lions International Festival of Creativity

Thanksgiving is taking place today in America and the country is starting its holiday period with celebrations across the country. But there’s an overarching belief that Thanksgiving doesn’t get the same hype that other holidays do. After the ghosts and ghouls get pulled off the shelves, we are greeted by rosy-cheeked Santa Clauses and a […]

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Guest blog: A silver lining for UK retailers in 2019, following a year of trials and tribulations – Andrew Boothroyd, Retail Marketing Group

In the worst year for high street store closures in a decade, 2018 has been characterised by major retailers such as House of Fraser, Debenhams, and Toys R Us facing massive losses. To some extent this has been spurred by the technological revolution that we find ourselves at the centre of. After all, online shopping […]

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Guest blog: Adding in-store theatre to attract Gen-Z customers – Dan Mayer, C J Retail Solutions

As Generation Z comes of age, it has become even more important for retailers to harness the power of digital to attract them into their stores. By delivering experiences that are more likely to drive sales and encourage brand loyalty, Dan Mayer, field marketing specialist, from retail experts C J Retail Solutions, explains how retailers […]

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Guest Blog: The retail property opportunity on a ‘struggling high street’ – Marcus Fox, iD

While the challenges many brands are facing on the high streets of the UK are well known, the rapidly changing nature of retail provides a number of opportunities for innovative brands to turn the current world to their advantage. The catalogue of retailers that have sadly collapsed or shrunk their store footprint significantly in the […]

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Guest Blog: Why experiential marketing is an extension of digital – Andrew Dobbie, MadeBrave

Instagram and Facebook recently launched ‘Your Activity’- a tool that allows you to see how much time you spend on the app, with some pretty eye-opening results. And a recent study showed that every day, the average person is said to scroll around 2km worth of content – yes, that’s 2 kilometers. That means our […]

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Wednesday Wisdom: Sally Davis- Winning at Point of Purchase #10

Logobrand’s Sally Davis, continues her Winning at Point of Purchase insight series.   Fairtrade? Changing Supplier & Transitioning At Logobrand we are all about understanding our clients Pains and turning them into Gains and really understanding their jobs and targets. We have provided some case studies to back up our suggestions and claims to give […]

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Wednesday Wisdom: Sally Davis- Winning at Point of Purchase #9

Logobrand’s Sally Davis continues her Winning at Point of Purchase insight series   Data is your BFF The effective use of real time data has championed in all of our previous Top Tip sheets. Everyone’s using it and there are lots of claims being made about how it’s being used. It seems everyone thinks they […]

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Wednesday Wisdom: Sally Davis- Winning at Point of Purchase #8

Logobrand’s Sally Davis continues her Winning at Point of Purchase insight series.     You can’t manage what you don’t measure You duly sent your field sales team out to store this morning At some point you’ll learn if your forecasts are on schedule But do you really have all of the latest figures on […]

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Wednesday Wisdom: Sally Davis- Winning at Point of Purchase #7

Logobrand’s Sally Davis continues her Winning at Point of Purchase insight series. Relationships…  LTM a brilliant sales team? Retail is a business built on relationships and you have to maintain a regular presence in store to create real leverage?  Yes – it has benefit, but what’s different about your reps relationship with the store to […]

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Wednesday Wisdom: Sally Davis- Winning at Point of Purchase #6

Logobrand’s Sally Davis continues her Winning at Point of Purchase insight series Promotional Compliance: The Holy Grail The reason you invest in promotional campaigns is to increase visibility, drive sales and penetration. Your buyer can promise you the world with best intentions, but the problem is you can’t and they can’t control how a store […]

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Guest Blog: The role of measurement within Experiential… one size does not fit all – Paul Stanway – XYZ Agency

Why do brands continue to invest multi million pound budgets into flagship stores and retail sites when respected e-commerce surveys and forecasts suggest double digit growth of online purchase in the next few years? Many brands have flinched at this prospect, downsizing or closing their large stores, yet some of the world’s most successful and […]

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Wednesday Wisdom: Sally Davis- Winning at Point of Purchase #5

Logobrand’s Sally Davis continues her Winning at Point of Purchase insight series.   Free Display Space…. FMCG brands certainly want it all from us agencies! More, more more! You, the retailers and your agency have something in common:  To Drive Sales Store managers want to maximise their sales just as much as we do. But […]

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Wednesday Wisdom: Sally Davis- Winning at Point of Purchase #4

Logobrand’s Sally Davis, continues her Winning at Point of Purchase insight series. Rocket your NPD into Retail Orbit NPD & innovation is a major area of investment for all FMCG brands, with 1,000’s of new products appearing on shelf every month all fighting for fixture space.  The pressure is immense to hit that golden rate […]

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Blog: That’s The Ridgeway done – Frank Wainwright

The Ridgeway, Britain’s oldest route. This June and July it has passed from some kind of warm and heady floral trail to a dusty bleach blond escarpment. It has been my backdrop for 5 days as I have zigzagged my way all over it – a 3 day walk from Avebury to Ivanhoe Beacon – […]

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Throwback Thursday – A tribute to 2014

We take a look back at 2014, we didn’t do nearly as well in the World Cup but our FM and BE teams took home their own trophies. In honour of Harry Kane’s blinder of a Hat Trick we will kick off by looking back at Circle Agency, who scored three FMBE golds in 2014. Most […]

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Throwback Thursday: When it was 2016, it was a very good year!

Here’s  a look back at the agencies and brands that rocked the 2016 FMBE Awards and celebrate their winning campaigns in this week’s throwback Thursday. Outsourced Sales Performance of the Year Channel Assist’s work with Panasonic was a unanimous winner for this category. The feedback and testimonials for the instore training for Panasonic Viera, from […]

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Guest Blog: The best engagement strategies are made of this – Elevate

Elevate discusses terms of engagement with Field Marketing and Brand Experience Magazine Two hundred million people classify their Facebook relationship status as “single.” So, grasping the potential, Mark Zuckerberg announced that a dating service is coming to the social media site. Long-term relationships, not hookups, are the goal of the service. But, numbers for other dating sites […]

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Throwback Thursday – Most Effective Sponsorship Activation

We take a look back at how a  sponsorship activation can be mutually beneficial for all parties involved and result in agencies winning an FMBE trophy. Leith Links – Irn Bru 2015 (Commonwealth Games 2014) – Gold  Irn Bru enjoyed second tier sponsorship of the 2014 Commonwealth Games hosted in Glasgow. Irn Bru enlisted Leith […]

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Guest Blog: Why instore shopping is still an event – Andy Tow, Retail Marketing Group

Andy Tow, managing director Retail Marketing Group reveals five brand ambassador attributes that will take a CX strategy to the next level Whether it be in anticipation of a baby or to celebrate moving into a new home, purchasing new goods can represent a new chapter in our lives. There is a significant opportunity here for retailers and […]

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Guest Blog: Fieldwork vitally important to market research – Protel Fieldwork

Protel Fieldwork shares Gabriela’s case study with FMBE Magazine Marketing graduate, Gabriela Boyadzhieva, knows just how valuable fieldwork is to good market research – but she didn’t gain that insight from the classroom. It wasn’t until she took a job at Protel Fieldwork, a Coventry-based agency with a national reach, that she fully understood the […]

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Guest Blog: The pros and cons of licensing costumed characters – Hamilton Sargent, Blackjack Promotions

Hamilton Sargent, Contentainment & WDFG Account Manager at Blackjack Promotions offers his top tips on licensing costume characters for campaigns and explores the pros and cons of using off-the-peg or creating your own. We’ve all become used to seeing costumed characters promoting products in shopping centres, railway stations, airports and other public spaces, and brands […]

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Retail Execution in Ireland – Gordon Neil, Development Director, McCurrach

McCurrach Development Director, Gordon Neil shares his insight into the stark differences between the UK and Ireland FMCG retail market, and gives us some tips on how he thinks both field marketing agencies and suppliers should think about Ireland.   “I thought it would be good to talk about retail execution in Ireland because, given […]

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Guest Blog: Crossing the line! Now more than ever getting the in-store experience right is crucial – Victoria Satterly

Mentally strong. Physically strong. Incredibly motivated. Empowered with knowledge. You could be forgiven for thinking that I’m talking about an elite level athlete. I’m not. The above actually describes the traits needed by brand promoters located in-store at retail locations across the UK. It seems like every day we’re being told about the latest retailer […]

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Throwback Thursday: Stand and Deliver – Displays and Stands that have scooped an FMBE gold

The annual Field Marketing and Brand Experience Awards are now open for entry. FMBE takes a look back at some of the gold winning Most Effective Stand or Display Unit entries over the years. This is a category open to both Field Marketing and Brand Experience entrants, which always sees an exceptionally high standard of work […]

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Guest Blog: Why retailers need to leverage the power of experiential to connect and convert – Charlotte Johnson, Live Consultancy

According to recent Eventbrite research, 3 out of 4 millennials would rather buy an experience than something desirable. Today people do not connect with just products they connect with emotional experiences – the product is a result of an experience or connection. When we need something, we tap in the palm of our hand and it arrives tomorrow. When […]

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Photo Friday 23/03/2018

Sylvanian Families unveils world’s smallest fashion show    Lagerfield, Wintour and The Queen doppelgängers watch the mini marvels strut their stuff  at Hamley’s, London on Thursday March 22nd.    

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Guest Blog: Introducing Zaptic

Who are Zaptic? Zaptic is a UK-based SaaS business. We offer a solution for the field marketing industry which has been implemented by brands, retailers and agencies and has attracted investment from Silicon Valley, including former Microsoft executives, responsible for bringing Excel and Word to the world. Why did the product come to be? Zaptic […]

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Guest Blog: Soap & Glory case study – Elevate

When Soap & Glory decided to roll out their first ever UK national tour, they approached Elevate. That was in 2015 and since then the relationship has gone from strength to strength. Being the first major piece of experiential Soap & Glory had engaged in, high expectations were set. As an experienced staffing agency, Elevate […]

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Blog: Women’s Sport – A golden opportunity for live agencies – Michael Brown, MKTG

Women’s sport is an ever-evolving narrative. The lives and achievements of those athletes without a Y chromosome stand poised to smash the dominance of male sporting endeavour in the hearts, minds, wallets and purses of UK sports fans and casual audiences alike… and with good reason. British female teams are the holders of two world […]

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Guest Blog: The key to getting people to talk about your event on social media? Don’t use a hashtag – Joe Stevens, Bigdog Live

I noticed something interesting at a recent event. Two brands – let’s call them brand A and Brand B — with two very different strategies for generating social buzz around their presence at the event. Brand A had a well-designed poster asking fans to share a selfie with a short and snappy branded hashtag for the chance […]

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Guest Blog: 2018 is the year of tech in retail, but don’t forget the customer experience -Stuart Parker, Retail Marketing

From virtual reality to voice recognition, modern technology is changing the world at an unprecedented speed. Unsurprisingly, this has transcended into the retail industry with the rapid advancements in artificial intelligence (AI) and big data. In fact, 2018 is predicted to be the year that technology revolutionises the sector; a claim that drives intrigue about […]

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Guest Blog: A Stich in Time: Slaughterford 9 – Francis Larkman

Weetabix On the Go trialled its vanilla flavour protein drink to Slaughterford 9 runners last week. Why? Well, as this blog by event participant Francis Larkman shows, there’s little more authentic association for a brand than strongly ingrained and meaningful community events. Comparatively, we are all terrible runners. Running is like that. Because there can […]

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Guest Blog: Iceland wins supermarket plastic battle – Adoreboard, Conran Design Group

Plastic packaging, especially some of the shadier exported landfill recycling practices, and the impact on our oceans is on everyone’s agenda at the moment. Industry comment and opinion is rife about the topic, but how does the UK consumer feel about the actions being taken by some of the most criticised users of plastic: supermarkets? […]

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Guest Blog: People buy from people – the power of strategic staffing, Carina Filek, Elevate Staffing

Carina Filek, managing partner, Elevate Staffing UK & US discusses promotional staff selection in the beauty and cosmetics sector. Engaging and on-brand promotional staff are key to successfully carrying out any sampling, guerrilla or experiential marketing campaign, but they play a particularly important role for any company operating in the beauty and cosmetics industry. In […]

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Guest Blog: 10 Tips For running a successful pop-up Hannah Rowlands, Sanrio

Hannah Rowlands, Marketing & Digital Manager at Sanrio, shares her top tips for running a succesful pop- up with Field Marketing and Brand Experience  Magazine  Plan, plan, plan Plan for all eventualities! The weather, staff sickness, regulations and health & safety (especially if you’re popping up in a larger store), is there particular rules you will […]

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Guest Blog: Field force planning, David Jones – CACI

When I started out in the area of field force planning, some 25 years ago, there was no attention paid to the amount of driving a rep (or merchandiser) did getting to their first call, or returning home in the evening after their last. It was just expected, with the company only generally concerned about […]

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Guest Blog: The power of demos – Carina Filek, managing partner, Elevate Staffing UK & US

There’s nothing quite as powerful as getting potential customers to try out a product or service. You can have the best and most sophisticated marketing strategy ever, but ultimately, there’s no substitute for actually putting an item into a consumer’s hands. According to 80% of attendants from Event Marketer 2017, live demonstrations and free samples […]

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Guest Blog: Looking Beyond the Event – Provision Events

Provision Events (PVE) is celebrating another successful experiential activation at Happy Valley racecourse in Hong Kong that has driven footfall, engaged visitors with the event sponsor and most importantly, added to their growing portfolio of iconic images that have been picked up by the world’s media throughout 2017. The Happy Valley activation encouraged visitors to […]

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Guest blog: Traditional retailers must return to the personal approach – David Buckingham, CEO, Ecrebo

Before the days of supermarkets and megastores – and long before the internet, shopping was almost always a personalised experience. It would not have been unusual for the grocer, butcher or draper to greet customers by name and give individual recommendations based on what they had bought previously. How retail has changed. Paradoxically, it is […]

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Guest blog: Why promotional staff will make or break your brand campaign – Carina Filek, Elevate Staffing

It’s a tough market for FMCG companies. New brands are looking to make a stunning impact and established brands are trying to recapture their share of a market. Often they need a killer product sampling campaign to cut through the noise. Staffing is one of the most critical elements of any marketing strategy in the […]

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Guest blog: The human experience – Yasmin Bartlett, senior staffing executive, Sense

Brand ambassadors, the real people behind experiential campaigns, have never been more important. Sense’s Yasmin Bartlett explains why… Experiential marketing is becoming increasingly innovative and sophisticated, embracing social media and new technologies. However, the importance of real people in experiential should never be under-estimated. In a world where 92% of consumers believe there’s a disconnect […]

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Guest blog: Reaching the ‘selfie-aware’ – how brands should approach students – James Rix

Considering targeting ‘The Student Market’? Think again, says James Rix, founder of Street PR, who recommends a far more targeted, authentic strategy to engaging your loyal customers of the future. Students are often defined in narrow inaccurate terms as an homogeneous group. The reality is that they are varied and changeable – and that includes […]

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Insight: Medium-sized creative agencies are feeling the squeeze finds New Business Barometer from JFDI

Agencies with 51-150 employees are at a competitive disadvantage when it comes to new business opportunities, found the second annual New Business Barometer by JFDI in partnership with Opinium Research. Responses from agencies across 16 core disciplines from tech and experiential to design and branding confirm that medium-sized companies are feeling the squeeze when competing […]

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Guest blog: Maximising efficiency through tailored marketing solutions – Mike Watson, IO Integration

In a relatively short space of time, consumer tastes and demands have shifted dramatically. We now live in a world that is so much more connected and socially active than any time previously, and this has changed how brands must market themselves. Simply put: a one-size-fits-all approach to marketing has never been less relevant or […]

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Guest Blog: Keep Black Friday shopping free of fake goods – MarkMonitor

MarkMonitor, the global leader in enterprise brand protection is advising online shoppers to be more vigilant leading up to Black Friday. In the annual search for bargains and discounted goods, consumers are more at risk when it comes to unintentionally buying counterfeit goods. The last weekend in November is designated ‘Cyber Weekend’ and stretches from […]

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Guest Blog: No time to waste/Giving up my weekend for Grenfell – Phoebe Le Saint, Sense

Sense Senior account executive, Phoebe Le Saint, tells the story of her recent volunteer work organised through the company’s ‘No Time To Waste’ initiative and explains why other businesses should follow the example. Those who were lucky enough to survive the terrible Grenfell Tower fire lost their homes and possessions overnight, leaving them stranded on […]

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Guest Blog – Don’t get lost in the traditional vs digital debate – Ian Reynolds, KBH

With research triggering fresh concerns over brand safety, Ian Reynolds, managing director of KBH On-Train Media, says we need a more balanced view of brand engagement across traditional and digital channels. For anyone already reflecting on the big stories of 2017, there’s no doubt that brand safety will secure a place not far from the […]

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Guest Blog: Testing Technology and Roadshow ROI – Robin Carlisle, Mobile Promotions

Robin Carlisle, managing director of live events agency Mobile Promotions, shares his tips on event technology In today’s fast-paced society in which every experience and enquiry demands an immediate reaction, we are a nation that expects to remain connected to the wider global online community wherever we go. Technology has to seamlessly bridge the gap […]

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Guest blog: The airside challenge – Fiona Tindall, head of domestic retail, Blackjack Promotions

The space beyond airport customs and security checks is a foreign land for many brands and retailers, says Fiona Tindall, head of domestic retail, Blackjack Promotions For the world’s airports, retail revenues are becoming increasingly more important – according to the latest figures from research company GlobalData, the total spent by consumers in airport retailers […]

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Guest blog: Working with Maserati -Helena Sieroslawski, Strategic Operations Manager – iMP

  Three years ago we were approached by Tebays print and events agency to assist them in forming a nationwide team of premium brand ambassadors to support their partnership with Maserati. The brief was to create a team that would complement and maximise the impact of Maserati’s new range of cars on display at events […]

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Guest blog: How golf is providing a new brand experience, away from the Fairway – PVE

Provision Events (PVE), the sponsorship activation experts, provide innovative fanzone experiences at some of the biggest events in sport.  From the Open Golf and Ryder Cup, through Wimbledon, the Solheim Cup and the Olympics, PVE are the go to guys for engaging sport fans.  Recently however, a different type of activation has been taking PVE […]

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Guest Blog: LFW, how brands can take advantage – Emily Buckman, global strategic consultant, Urban Airship

Gone are the days when London Fashion Week (LFW) was for the elite. The proliferation of smart devices means consumers can now not only live stream all the runway shows while on the go but also gain backstage access to the event. Brands like Topshop are now taking consumers backstage with exclusive interviews and previews […]

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Guest blog: Brands and the power of entertainment – FRUKT

New research carried out by marketing agency FRUKT reveals the true power that brands can generate by effectively allying with entertainment. A survey of 1000 music, film & TV and gaming fans across the U.S.A. and U.K for the ‘Press Play: Brands and the Power of Entertainment’ report that shows 71% of the participants stated […]

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Guest blog: Putting the people in personalisation – Fiona Tindall, Blackjack Promotions

Pop-ups are proving to be the key to delivering hyper-personalised customer retail experiences, says Fiona Tindall, Head of Domestic Retail at Blackjack Promotions Personalisation is the latest weapon in the store wars, as the retail industry adapts to cater for the ‘experience economy’. Margin, for retailers and for the brands they sell, is being driven […]

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StreetPR invests 2% of turnover into quality control

On top of carrying out its usual checks on ongoing campaigns, StreetPR has made a public commitment to staff quality by announcing the launch of a new team dedicated to closely monitoring the behaviour and performance of its brand ambassadors. Representing the face of a brand and being its key point of direct consumer contact […]

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Guest Blog: Serving tennis fans to Wimbledon Village – Michael Hamilton-Brown, StreetPR

Surprisingly not all towns benefit economically from nearby major events, says StreetPR Client Manager Michael Hamilton-Brown, who suggests a great way adjacent locations can help maximise the attention of visiting crowds. Major sporting, music and cultural events have got so big and so corporate these days that pretty much every element is totally controlled. From […]

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Guest Blog: How female influencers are reversing the gender pay gap – Amelia Neate, Influencer Champions

Two weeks ago, the BBC, rather controversially, released the annual salaries for its TV and radio talent earning more than £150,000 per annum. And the country hasn’t stopped talking about it since. The report revealed a staggering difference between its highest paid male, Chris Evans who earns up to £2.2 million and its highest paid […]

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Guest Blog: How brands can use live activation to stand out in festival season – Natalie Wright, Initials

Glastonbury, Latitude, Reading and Leeds. Festivals have become household names. Nowhere is this truer than in the UK, where for a few blissful days, whether it’s a mud bath or bathed in glorious sunshine, revellers unite to share a unique experience that removes them from their day-to-day lives. Festival-goers become part of a tribe that […]

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Guest Blog – Creativity, personalisation and DMPs, The essentials of modern-day marketing – Anoma van Eeden, CMO, Relay42

Earlier this year, thousands of people were minding their own business on a London street when it was suddenly illuminated by a 200-metre-high hologram. The hologram itself took the form of The Rolling Stones’ iconic ‘tongue’ logo, and was part of a marketing campaign for the band’s new album, but the most impressive part was […]

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Guest Blog: Why robots won’t ever make good brand ambassadors- James Rix, Co-founder and CEO, Harrix Group

Everyone’s obsessed with robots right now – and most of them haven’t got anything good to say about them, except for a small number of researchers (if that’s quite the right word) who seem to be working on robot sex toys. Leaving sex aside for the moment, what’s really scary about robots, according to lots […]

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Guest Blog: Clintons explores father’s day through the ages

From besuited aloof figure ‘enthroned’ beside the fireplace to plumper, friendlier figure who serves as barbecue attendant, taxi driver, informal lender and butt of many jokes. Archive analysis of Father’s Day cards by Clintons, the national gift and card retailer, shows the extent to which dads’ roles have shifted in the modern home. Depictions of […]

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A night with the Italian Ambassador and Prosecco DOC

  Prosecco is big business. New figures revealed that last year, a third of all Prosecco produced was consumed in the UK and Prosecco’s popularity in France has increased by 75 per cent over the last year. Which is good news for Italians, as I found out at the Italian Embassy last week where I […]

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Guest Blog: Build & Burn Exhibition Stands: The Sustainability Myth- Alan Jenkins, Quadrant2Design

By Alan Jenkins, managing director of Quadrant2Design, exhibition stand design and build contractors, based in Poole, Dorset. How exhibiting companies unwittingly contribute to the shocking waste of resources involved in tradeshows and events by using ‘Build and Burn’ exhibition stand solutions. Visit any corporate website and you’ll read the usual platitudes about the organisations’ commitment […]

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Guest Blog: Inspiration through brand experience- Sam Moqbel, Mars Events

 Consumers are experiencing brand messages more than ever. And in more tactical, more technological and apparently more efficient ways than we ever have. As leaders shaping the landscape for new experiences, how can we ensure engagement and certify that our brand messages reach the people that we’re trying to talk to? Data can help with […]

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Guest Blog: 8 things we learned at Blitz|GES Connection

Blitz|GES hosted its annual Connection seminar and showcase at London’s Science Museum on Thursday 27 April. Over 250 corporate event managers and organisers made their way to the Blitz|GES Connection for the chance to network and engage with some of the latest technology trends in live events. Here are some of our top takeaways from […]

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Blog: Troxy hosts immersive Secret Cinema X experience

On Friday 14th April Troxy, London played host to Secret Cinema X Tell No One- an immersive preview of Chan-Wook’s ‘The Handmaiden.’ The event saw attendees, dressed to the nines in evening gowns and black tie, gathering in the streets of East London for an evening shrouded in mystery.  Guests weren’t told what film would […]

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Insight: Technology for Marketing, the IDM and Pure360- Marketing teams will need to change to keep up with technology

Technology for Marketing, the Institute of Direct and Digital Marketing (IDM) and Pure360 have released ‘The Marketing Team Structures Report 2017’. The new research reveals how marketers are resourcing and restructuring to cope with the technological challenges of the years ahead. According to the marketers surveyed, a third (33%) of marketing teams expect to become […]

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Marketing to the Advertisers – Who made an impact at Ad Week Europe

Advertising Week Europe is a four-day event head quartered at The Picture House in Piccadilly, London. It provides brands with a brilliant platform in which to connect with high calibre speakers and attendees. As well as speaking at the event and sharing their knowledge with delegates, brands such as Snap Inc, LinkedIn, Yahoo and Shutterstock […]

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