FMBE takes a look back at some of the gold winning Most Effective Stand or Display Unit entries over the years.
This is a category open to both Field Marketing and Brand Experience entrants, which always sees an exceptionally high standard of work entered.
In no particular order, here are three brilliant examples of FMBE award winning campaigns from the past five years.
Circle Agency – PlayStation
Circle agency brought PlayStation to life at gaming convention, EGX. The Fun Fair themed experience truly immersed visitors at the show and the accompanying visuals impressed the judges. The exit survey, ‘Which sole platform holder most impressed you this year?’ demonstrated that the brand had left a positive experience and bolstered the brand against its competitors. PlayStation took 47.75% of the vote against Xbox (36.72%) and Nintendo (15.53%.)
GMR Marketing – Weber
GMR Marketing took grill brand Weber on a US touring exhibition. The roadshow saw Weber grills and accessories being demonstrated first hand to retail staff from a 53ft double expandable trailer. The unit featured a custom – fabricated curbside expandable section with removable flex panels to allow for an open-air setup. The results from the retail roadshow experience were very impressive. Big – box stores that had received training from the roadshow showed a 19% sales lift compared to stores that did not.
A1 Events & Exhibitions – Skoda
How do you show of a car brand at a car festival with no new car to display? This was the challenge A1 Events & Exhibitions were faced with at Goodwood 2014. Rising to the challenge, the Skoda stand instead focused on its ties with the Tour De France and attracted visitors with cycling themed challenges and competitions. The resulting statistics showed greatly improved impact in comparison to the previous year, with event attendees showing a 33% higher propensity to buy a Skoda.