Insight

Insight: Study reveals which industries utilise public relations the most and least – 10 Yetis

A new study has revealed that the FMCG industry is the sector that is most likely to utilise PR, whilst those operating in the communications/media space are the least likely to use this method of marketing; despite many of these offering the service to other companies themselves. A fifth of businesses admitted that they weren’t […]

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Marketing and creative industry continues to advertise more jobs as salaries rise – Reed Marketing

Advertised roles in the marketing and creative sector increase by 4 per cent in 2018, following steady increases of 5.9 per cent in 2017 and 7 per cent in 2016 Advertised salaries also increased by 1.3 per cent in 2018 with fundraising managers increasing by fastest rate in industry (6.1 per cent) Design roles experienced […]

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Women’s World Cup boosts equality as men and women take equal share in global audience -GlobalWebIndex

A new international survey of 114,973 internet users by GlobalWebIndex reveals the audience gender disparity is not as varied as people think between women’s and men’s event. By gender, the audiences of the Men’s and Women’s World Cups are not significantly different, with 39% of the Men’s World Cup audience being female, compared to 47% […]

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Insight:Media monetisation worth over £1.7Bn in unrealised potential to UK’s retailers- dunnhumby

New research conducted by dunnhumby media, part of dunnhumby, the global leader in Customer Data Science, has unveiled an unrealised potential worth £1.7bn for UK retailers – and around £100 million for each of the three largest grocery retailers in the UK. Calculated using dunnhumby media’s Revenue Calculator – a tool that enables retailers to […]

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Insight: 52% of men feel they are not well represented in the media – Jacamo

The report on male body confidence was commissioned by menswear online retailer Jacamo, and has revealed that 40% of men suffer from ‘Manxiety’, a term used to describe the male population’s growing dissatisfaction with their body image. This comes at a time when the 5th series of Love Island has come under fire for not showcasing […]

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Insight: Local DTC brands top Glossier, Harry’s & Casper, converting a quarter of consumers – Rakuten Marketing

Research into consumer awareness of ‘direct to consumer’ (DTC) brands by Rakuten Marketing reveals four of the top five names are local, UK businesses, putting them ahead of global brands Glossier, Harry’s and Casper. Conducted among 2,000 UK consumers and a further 2,000 in France and Germany, the study proves that despite recent headlines, the […]

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FMBE Fast Five – Part 1

Every week, Field Marketing and Brand Experience Magazine is catching up with five previous FMBE Award winners to find out what they have been up to since winning gold.   N2O- Jody Measures How did the team celebrate winning an FMBE accolade? I’ll be honest, there was a fair amount of champagne involved! Winning not […]

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Insight: Menswear boom driven by improved shopping experience on high street – Fashion Retail Academy

Better clothing designs for men, more styling options and an improved shopping experience are all helping to drive men’s fashion sales, according to research from the Fashion Retail Academy. Last year, the menswear sector grew by 22% while its female counterpart only saw sales rise by 8%. This new research found that the number of […]

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Insight: UK’s love affair with Europe is booming – Fexco Corporate Payments

The UK travel industry’s love affair with Europe is blooming despite Brexit uncertainty, thanks to the Pound’s recovery against the Euro in 2019. That’s the conclusion of new data released by the foreign exchange specialist Fexco Corporate Payments. Between January and April, UK-based travel companies spent 167% more on Eurozone bookings than they did during […]

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Insight: retail fail – C-Suite believe finance and FMCG are better at mobile-shaped experiences – George P.Johnson

New research from George P. Johnson reveals growing investment in mobile and the impact it is having on brand experience New research  reveals the vast majority (92%) of C-Suite decision makers at brands are investing more in mobile technologies this year, aiming to respond to the high benchmarks mobile-first businesses are setting when it comes […]

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Insight: Growth forecast for sponsorship in 2019 but urgent need to prove business return- MKTG

The sponsorship market is established, growing and multifunctional with new opportunities being created and new audiences reached, catering for a rising appetite for experiences over things. These were some of the findings from this year’s MKTG Frontier report, conducted in association with Think! Sponsorship and the European Sponsorship Association. “Frontier 2019” is based on a […]

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Insght: New research shows 73 Percent of 18-34 year olds rate experiences over products – Savvy Marketing

A new survey (of 1,000 UK consumers) from leading retail and shopper marketing agency, Savvy, has been launched today. The research takes a closer look at how UK consumers have been getting involved in live brand experiences, the different types of activity that appeal to them and it also assesses the building blocks of great live […]

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Insight: 79% of employees would welcome gamified rewards system – One4all Rewards

A series of dos and don’ts for bosses introducing the increasingly popular gamified rewards systems have been released. A survey of 1,000 UK workers, carried out by workplace incentives and rewards provider, One4all Rewards, and published in The Gamification Report polled workers on their preferences for gamified bonus systems – which encourage achievement and good behaviour by awarding small rewards […]

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Insight: Edinburgh Festivals have bigger commercial impact than Christmas -CACI

As the UK festival season prepares to get underway, analysis by CACI, the leading marketing technology and location planning specialist, has revealed the positive impact of major annual events on consumer behaviour.  Using insight from its new customer, catchment and centre Business Intelligence platform, Location Dynamics, CACI has revealed the Edinburgh International Festival and Edinburgh […]

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Insight: A Bumper Easter Basket Predicted – Savvy Marketing

  New research from retail and shopper marketing agency, Savvy, has revealed Easter spending plans for UK shoppers. The survey (of 1,000 household shopping decision makers) indicates 64 percent will celebrate the event and that we’ll see a spending increase of 6.5 percent on 2018 figures – to £877m. Alastair Lockhart, insight director at Savvy […]

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Insight: #TheAttenboroughEffect, 53% reduce disposable plastic use over 12 months – GlobalWebIndex

A new study by GlobalWebIndex into sustainable packaging in the UK and US highlights 53% of consumers state they have reduced the amount of disposable plastic they are using in the last 12 months. According to the study of 3,833 consumers across both regions, 42% of consumers say products that use sustainable materials are important […]

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Insight: 85% of UK consumers prefer to shop in store – Marketingsignals.com

High street retailers must be savvy with omnichannel technological integration in order to survive in the digital age, new research has warned. A survey of 1,056 UK adults carried out by leading digital marketing agency, Marketingsignals.com, revealed that 85% of people still prefer to physically purchase products in store, despite the convenience offered by online shopping. Although […]

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AWE Panel Discussion: Attract a wider talent pool by becoming more Neurodiverse friendly – DMA Talent

The DMA’s, Kate Burnett, is challenging how we hire, train and retain the neurodiverse. As an industry that pushes for creativity, why are we sticking to such an outdated mould when it comes to employing people? It is estimated that 20 per cent of the population are on the neurodiverse spectrum. This includes those diagnosed […]

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Insight: Poor customer experiences damaging brands – Thunderhead

New research from Thunderhead reveals that two in five consumers (39%) would consider switching to another retailer after two bad experiences with a brand. The study surveyed 4,000 consumers in the US and UK to uncover what consumers today expect of brand experiences in banking, auto, insurance, telco, energy and retail. Thunderhead, the leader in customer engagement […]

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Insight: Smart home technology at Easter – Retail Marketing Group

Naomi Palmer, Category Director, Retail Marketing Group Aside from indulging in chocolate and seeing loved ones, the Easter period is also the time of year when people in the UK will be most likely to invest in home renovation. This has been amplified by Brexit, which has created uncertainty and a lack of confidence in […]

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Insight: Unique Venues of London reveals 2019 predictions

Ahead of International Confex on 26th-27th February, Unique Venues of London revealed its industry insights for 2019 from a survey of its over 80 prestigious member venues. Utilising insight from its diverse collection of members, UVL has compiled an extensive report of 2018 and the current landscape of the capital’s events industry. The survey covered a range of topics […]

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Insight: MKTG and The Cultural Agenda – Frank Wainwright

On Thursday 7thFebruary Frank Wainwright went to MKTG’s London offices to hear speakers at “Looking at Gender Through a Wider Lens”. This is not a review of the event but a response piece stimulated by this interesting debate. Brands that embrace culture stay head of the crowd and maintain an emotional edge. This piece of […]

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Insight: Slow Fashion – shoppers shun cheap clothes in favour of longer lasting items – Fashion Retail Academy

Concerns about sustainability and quality means that consumers are moving away from fast fashion and are more likely to invest in longer-lasting clothing, according to research by the Fashion Retail Academy. One in eight consumers (13%) are more likely to choose expensive longer-lasting items over cheaper fashionable clothing. Nearly 39% of shoppers say they would […]

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Insight: Can radio be the antidote to loneliness?- Pure Radio

The UK is facing a loneliness epidemic but research from digital radio experts, Pure, reveals the strong emotional bond consumers place on radio presenters (whether from live radio or radio content including podcasts) with almost 60% of us forming a bond with them akin to a family member or close friend.  To coincide with World […]

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Insight: Valentine’s Day pressure leads millennials to last minute date rush and Palentines with friends – VoucherCodes

The pressure to find a date for Valentine’s Day causes millennials to go to extraordinary lengths to avoid being alone on the most romantic day of the year, according to new research. VoucherCodes.co.uk surveyed over 2,000 people across the country and discovered that half of millennials (45%) feel under pressure to have a date for Valentine’s […]

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Insight: New Ocean study shows how Piccadilly Lights drive brand status and positive audience emotion

New research has confirmed Piccadilly Lights, owned by Landsec, is a modern global landmark and prestigious brand advertising platform which engages positively with audiences on an emotional level. The annual study was conducted by digital out-of-home media owner Ocean which operates the Lights. It maps the growing popularity of the Piccadilly Circus London screen as […]

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Insight: Six Nations enjoys World Cup bump as broadening audience pre-empts glory for England in both tournaments – GlobalWebIndex

A new study by GlobalWebIndex, conducted amongst 1,885 UK consumers aged 18-64 ahead of the Six Nations tournament in February, reveals burgeoning popularity for the sport in the UK with two in five respondents now identifying as fans of the tournament. With the Rugby World Cup taking place in September, 2019 promises to be a […]

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Insight: New research reveals marketers are underestimating the loyalty consumers have to fashion and retail brands- Greenlight

New research from digital and Commerce growth agency, Greenlight, has revealed that whilst consumers are most loyal to fashion and retail brands, marketers are underestimating loyalty across industries. Despite uncertain times for the UK high street, fashion and retail topped the list of the industries consumers are most loyal to with 16% saying this is […]

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Insight: Amazon named consumers’ favourite brand- DMA

Tech giant features in list of consumers’ favourite brands in multiple sectors, but nearly two-fifths report feeling less loyal than a year ago Amazon has been named by consumers as their favourite brand, with retail stalwarts Marks & Spencer, John Lewis, Sainsbury’s and Tesco the others most mentioned. It was also the only brand to feature […]

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Insight: Holidaymakers hold on ‘Sunshine Saturday’ as they prepare for spring bookings – Monetate

Monetate has revealed new research on British holiday booking habits. Despite ‘Sunshine Saturday’ (the first Saturday in January) supposedly being the busiest travel booking day of the year, most Brits are not ready to commit to a trip just yet this January.   The myth of ‘Sunshine Saturday’  Whilst 21% of UK consumers will be purchasing holidays this month, over half (53%) look for trips at other […]

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Insight: Brits spend almost £1BN on unwanted presents, with 1 in 3 gifts left returned due to lost receipts – Voucher Codes

Poor decision making and impulse buys will leave a whole host of presents going to waste at major national expense, according to research revealed today. The findings released by VoucherCodes.co.uk  have discovered that Brits are expected to spend £961.97m on presents that will remain unused this Christmas. The research discovered it’s the nation’s ladies that are […]

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Insight: Demand for marketing professionals continues to rise – Association of Professional Staffing Companies

Marketing vacancies increased 24% from January 2017 to October 2018, according to the Association of Professional Staffing Companies (APSCo). Both first and second quarters of 2018 saw even higher growth with vacancies up 39% and 46% respectively compared to the same time last year. The APSCo Marketing Trends Report found that in terms of demand […]

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Insight: 68% of fakes unintentionally bought as Christmas gifts – MarkMonitor

Counterfeiters are capitalising on Christmas; this is according to new research by MarkMonitor. One in three (30%) consumers has inadvertently bought a fake product, with 68% of the counterfeit items being bought as Christmas presents. The fear of fakes and online fraud are ever-present, especially over the festive season. Forty-five per cent of consumers worry […]

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Insight: Dreaming of a dry Christmas? Over half of the UK set to spend less than £50 on alcohol – GlobalWebIndex

A new study by GlobalWebIndex has unveiled significant ramifications for the drinks industry stemming from perceived increases in the price of groceries across the UK, with 57% of consumers stating they plan to spend less than £50 on alcohol this Christmas. According to the study of 2,254 consumers who will be carrying out the Christmas […]

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Insight: Retailers risk ruining Christmas for customers with unreliable product information – inRiver

 Research from product information management company, inRiver, reveals that retail products ordered online rarely meet British consumers’ expectations upon arrival.   With almost one in ten people doing most of their gift shopping the week before Christmas, the gap in consumers’ expectations of products is likely to disappoint buyers, drive an increase in returns and cause customer complaints that could damage consumer loyalty over […]

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Insight: Retail trends of 2019 – Sue Benson, The Market Creative

Sue Benson, MD of The Market Creative, explains how consumer behaviour is changing and what retailers need to prepare for in 2019. Shifting political, societal and cultural norms mean external forces beyond our control will forever shape the way we do business, creating new needs, attitudes and behaviours. Below are three trends that will disrupt […]

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Insight: Real people not robots is what consumers want from retailers – Gekko

A study launched today by Gekko, a marketing agency titled – ‘Service not Sci-fi’ reveals that UK shoppers would rather deal with real people not robots or artificial intelligence when it comes to shopping. The study found that 81% of UK shoppers claim the personal touch has disappeared from retail customer service in modern Britain, […]

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Insight: Over a third of field sales reps feel hindered by technology – Skynamo

Over a third (38%) of UK field sales reps believe technology is “more of a hinderance than a help”, according to new research from cloud-based mobile sales software provider Skynamo. This hindrance is creating technophobia in the sales environment, fuelled by the bad experiences reps have had using the tools deployed by their organisation. 18% state […]

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Insight: UK pensioners face marketing blackout from utilities providers – D.fferent

New research conducted by advertising agency d.fferent reveals almost a fifth of pensioners face a marketing blackout from utilities companies, with 18% reporting no communications through any channels. Bright Sparks:  How Smarter Comms Can Boost Utilities is the first report in d.fferent’s Game of Life series. Based on independent consumer research, the report examines what […]

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Insight: Personal and targeted communication is driving ad growth – Zenith

Online video and paid search are driving the growth in global adspend, as advertisers focus on personalised and targeted communications, according to Zenith’s Advertising Expenditure Forecasts. With advertisers now able to use these channels to target with pinpoint accuracy and serve personalised messages, they are increasing both the efficiency and effectiveness of campaigns. Between 2018 […]

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Insight: Over 80% of consumers are buying clothes they never wear – Fashion Retail Academy

Fickle fashion is killing off sustainable clothing as eight in 10 (83%) consumers admit to buying items they never wear, according to data from the Fashion Retail Academy. Consumers are leaving their clothes to waste away in their wardrobes with the price tag still attached as nearly a quarter (22.5%) admit they have bought over […]

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Insight: Monetate reveals rise In Black Friday cart abandonment

Monetate has released its 2018 analysis of ecommerce activity during Black Friday. The annual analysis, derived from more than 290 million UK touchpoints across desktop, mobile, and tablets during Black Friday, reveals that 10.4% more shoppers are abandoning their carts year over year in the UK. With overall consumer interest higher than the previous year, […]

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Insight: Festive giving leaves half of students in the red – VoucherCodes

With the Christmas break on the horizon, many students will be looking forward to indulging in gifts and too much food. However, research has revealed how difficult the season of giving can be for students hoping to take a break from university and join the festivities. VoucherCodes.co.uk discovered almost half of students (47%) have less than […]

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Insight: Brits are brand snobs – 4imprint

Millions of Brits admit they’re ‘brand snobs’ and are happy to pay a premium for a label, according to new research. Despite loving the idea of bagging a bargain, more than half (54 per cent) of all consumers are still prepared to fork out the extra cash for a well-known brand. Some of the most popular brands […]

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Insight: UK brands set to unleash the power of AI to deliver more personalised digital experiences by 2020 – Adobe

UK brands are adopting Artificial Intelligence (AI) as they race to make sense of customer data and deliver more relevant, personalised experiences, while staying on the right side of GDPR. Adobe research, to be published in a report entitled Context is Everything, reveals an overwhelming majority (91%) of UK businesses view personalisation as a priority, […]

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Insight: Social shopping set to spur half of UK and US consumers into Black Friday purchases- GlobalWebIndex

A global study of 111,899 internet users by GlobalWebIndex, reveals social networks have strengthened their role as a product research channel year-on-year, achieving a 39% increase since 2015. This is being driven by innovations in product search functionalities across platforms like Instagram, which recently introduced product tags to support native product discovery. Today, 42% of global internet […]

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Insight: only one in ten online shoppers visit a brand’s website when searching for products – inRiver

A new report from inRiver reveals that almost half (45%) of consumers go to Amazon first when looking for a specific product. The online giant has become a go-to source for product information, price comparisons and consumer reviews. In contrast, just 28% turn to a search engine first in their search for a product, and only […]

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Insight: Failure to meet consumer expectations is costing individual brands up to £390M per year in the UK and $1.08bn globally- Clear

Global marketing strategy and transformation business CLEAR (clearstrategy.com) part of the M&C Saatchi Network, has announced the findings of the inaugural ‘Experience Gap’ study. Based on an online survey of more than 34,000 people across the US, UK, Germany and China, the report ranks 225 brands across 8 categories, based on how well they align […]

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Insight: New research shows TV essential in securing customer loyalty for retailers – FKC

The old adage that Christmas brings ‘goodwill to all men’ may chime more than jingle bells with UK retailers as new research reveals television advertising has been voted by UK consumers as the most persuasive medium for encouraging greater brand love and loyalty, above channels including social media, radio, newspapers and Google ads. With the […]

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Catalyst

Field Marketing and Brand Experience  Magazine caught up with James Swain and Stuart Galvin to find out more about there new Business Venture, Catalyst   Who is Catalyst?  We’re led by the belief that every interaction with our client’s brands should be a great, connected experience fuelled by insight.   How did Catalyst come about?  Over many beers, 60000 WhatsApp messages (true story), frustrations […]

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Insight: Jack Morton experience brand index: half of all consumers skeptical about brand promises and demand proof

Index shows brand proof matters: experience brands boast a 200 percent higher NPS Jack Morton, the global award-winning brand experience agency, has launched its first global Experience Brand Index, a survey of 6,000 consumers across the United States, United Kingdom and China. The research, which covered 100 brands and 10 industries, asked consumers to rate varying brand […]

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Insight: Apple, Lego and PlayStation are most relevant brands to UK Consumers- Prophet

Global brand and marketing consultancy, Prophet, has announced the results of the fourth annual Brand Relevance Index  (BRI), a ranking of the most relevant brands in consumers’ lives today. In the UK, Apple maintained its standing as the most relevant brand for the third year in a row, while Lego has moved from fourth to second and […]

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Insight: Breaking down the likes – the UK high street retailers winning at social media – Red Hot Penny

Market share doesn’t guarantee effective social media performance, the top three high street retailers (M&S, Next and Primark) are ranked as tenth, 13thand 19thsocial media players Fourth ‘best at social’ is street style favourite Dr Martens which is the UK’s top Instagram (IG) retailer for the combination of ‘real’ people wearing its iconic boots, product […]

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Wednesday Wisdom: Sally Davis- Winning at Point of Purchase #10

Logobrand’s Sally Davis, continues her Winning at Point of Purchase insight series.   Fairtrade? Changing Supplier & Transitioning At Logobrand we are all about understanding our clients Pains and turning them into Gains and really understanding their jobs and targets. We have provided some case studies to back up our suggestions and claims to give […]

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Insight: National research by Molton Brown shows millennials lead the fight for female empowerment

New national research released  by Molton Brown, London’s fragrance experts, blows apart clichéd depictions of Millennials as lazy, entitled, politically naïve social media addicts, with few interests beyond eating avocado toast and posting selfies to fuel their desperate need for validation. The results show that Millennials are not only more attuned to the structural disadvantages […]

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Wednesday Wisdom: Sally Davis- Winning at Point of Purchase #9

Logobrand’s Sally Davis continues her Winning at Point of Purchase insight series   Data is your BFF The effective use of real time data has championed in all of our previous Top Tip sheets. Everyone’s using it and there are lots of claims being made about how it’s being used. It seems everyone thinks they […]

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Wednesday Wisdom: Sally Davis- Winning at Point of Purchase #8

Logobrand’s Sally Davis continues her Winning at Point of Purchase insight series.     You can’t manage what you don’t measure You duly sent your field sales team out to store this morning At some point you’ll learn if your forecasts are on schedule But do you really have all of the latest figures on […]

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Insight: Positive outlook for traditional retailers that embrace new technology – Andy Tow,Retail Marketing Group

With 81% of UK consumers identifying the physical store as vital to the shopping experience, and 70% still enjoying the full encounter; traditional retail shopping remains a steadfast British pastime. But there’s a catch… customers expect retailers to become more tech-savvy, and quickly. Around 70% of UK consumers expect retailers to launch an augmented reality […]

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Wednesday Wisdom: Sally Davis- Winning at Point of Purchase #7

Logobrand’s Sally Davis continues her Winning at Point of Purchase insight series. Relationships…  LTM a brilliant sales team? Retail is a business built on relationships and you have to maintain a regular presence in store to create real leverage?  Yes – it has benefit, but what’s different about your reps relationship with the store to […]

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Insight: 48% of global shoppers have already started their 2018 gift shopping – Rakuten Marketing

  Gift shopping is now a borderless activity, with Europe being the most popular choice for international customers (40%) 66% of China-based shoppers keen to buy from Europe; and will spend 193% more on their partners than British consumers Influencer marketing is an essential route to market in APAC: a fifth of Korean, a quarter […]

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Wednesday Wisdom: Sally Davis- Winning at Point of Purchase #6

Logobrand’s Sally Davis continues her Winning at Point of Purchase insight series Promotional Compliance: The Holy Grail The reason you invest in promotional campaigns is to increase visibility, drive sales and penetration. Your buyer can promise you the world with best intentions, but the problem is you can’t and they can’t control how a store […]

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Wednesday Wisdom: Sally Davis- Winning at Point of Purchase #5

Logobrand’s Sally Davis continues her Winning at Point of Purchase insight series.   Free Display Space…. FMCG brands certainly want it all from us agencies! More, more more! You, the retailers and your agency have something in common:  To Drive Sales Store managers want to maximise their sales just as much as we do. But […]

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Insight: Helping sales and marketing teams to success within rules and regulations – Simon Dawes, MD, ODM

ODM has set itself apart from the mainstream field marketing disciplines and focused in two key areas; a) financial services or more specifically retail consumer credit and b) loyalty programmes. The two, more often than not, sharing a symbiotic relationship. The Financial Conduct Authority (FCA) is responsible for regulating the financial services industry and for […]

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Wednesday Wisdom: Sally Davis- Winning at Point of Purchase #4

Logobrand’s Sally Davis, continues her Winning at Point of Purchase insight series. Rocket your NPD into Retail Orbit NPD & innovation is a major area of investment for all FMCG brands, with 1,000’s of new products appearing on shelf every month all fighting for fixture space.  The pressure is immense to hit that golden rate […]

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Insight: Psychological study reveals a ‘mobile mindset’ triggered by smartphone use – Clicktale

Joint research by Clicktale and researchers from the Wharton School at the University of Pennsylvania has uncovered the existence of a distinct psychology prompted by the use of smartphones – a ‘mobile mindset’. This unique emotional and cognitive mindset is characterised by relaxation and comfort brought about by engagement with a smartphone. A mobile mindset […]

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Insight: MCI releases 2017 sustainability report – MCI

MCI has announced the launch of its 2017 Sustainability Report titled “Fostering Care & Generating Value.” By building a vibrant and authentic culture of care and responsibility that generates value for our people, our business and society are at the center of our strategy and keep us committed to our sustainability goals. Highlights of 2017 include: Community: Our […]

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Insight: The Leading Edge and Hotwire team up to reveal what makes a brand truly great

The Leading Edge, insight and strategy consultancy, has conducted research into what makes a brand great. In partnership with its sister agency, global communications outfit, Hotwire, The Leading Edge has found that how a brand behaves, rather than what it makes or says, is what makes them great. The two agencies have created a report that reveals the findings and gives a clear steer […]

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Insight: Demystifying Real-World Brand Representation – Wonder London

Independent events specialist, Wonder London, has announced  the results of a bespoke survey into marketers understanding of real-world brand representation and realising brand values in the physical world of events. The research, conducted in partnership with polling company Censuswide, saw 250 UK-based, senior level brand marketers’ questioned extensively on everything from their understanding of what […]

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Father’s Day Insight: 46 Percent of UK Shoppers Plan to Spend More this Year – Savvy

Creative, retail and shopper marketing agency Savvy, have today announced the findings of its Father’s Day shopper panel research. The findings indicate that UK shoppers’ interest in celebrating the occasion stands at 52 percent and that spending plans are up on 2017 figures, with total expenditure on the event forecasted to reach £799 million. Alastair […]

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Insight: Marketing Trends – 2018 Will Be the Year of Experience, Bizzabo

Bizzabo has published a report in partnership with EventMB on “The Rise of Moment Marketing in Events.” The report delivers a complete overview on the rising trend of Moment Marketing, and how organisations can use it to drive activations, registrations, conversions and desired actions among key audiences. Events have evolved into strategic tools that deliver […]

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Guest Blog: Smart home tech is leaving not so smart Brits baffled – Gekko Field Marketing

The results from a recent study conducted by field marketing agency Gekko entitled ‘Smart Home Shopper’ reveals that more than half of Brits have purchased smart technology for their homes – but have little idea how to use it. The study which investigated smart home purchasing behaviour found that 56 percent of adults have bought the latest must-have […]

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Insight: Sales salaries rise, as competition for the top candidates remains fierce, CV- Library

It’s clear that organisations are working hard to attract talented sales professionals into their roles, with advertised salaries for these positions witnessing a 4.3% increase last month. That’s according to the latest data from CV-Library, the UK’s leading independent job site. The data explored fluctuations in salaries, jobs and applications throughout April and compared these with statistics […]

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Insight: 67 per cent of shoppers prefer to make big life event purchases in-store rather than online – Retail Marketing Group

Shoppers are still turning to bricks and mortar stores over online shopping when it comes to purchasing high ticket items. Results of a survey indicate that on many occasions, transparency overcomes convenience and consumers are more confident in their decision-making when able to interact with a product first-hand. The survey carried out by Retail Marketing Group looked into […]

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Retail Execution in Ireland – Gordon Neil, Development Director, McCurrach

McCurrach Development Director, Gordon Neil shares his insight into the stark differences between the UK and Ireland FMCG retail market, and gives us some tips on how he thinks both field marketing agencies and suppliers should think about Ireland.   “I thought it would be good to talk about retail execution in Ireland because, given […]

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Q4 2017 Review – Rhys Jones – Director, Retail Alchemy

In case you missed the Spring issue of FMBE Magazine, here is the popular ‘Activity Report’ from SpaceandPeople which overviews trends from the previous quarter (ie Q4, Winter 2017) Food and drink sampling was as popular as ever in Q4 with a range of brands choosing train stations and city centre locations as their venue […]

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Insight: Sponsor Edge; Coca-Cola and McDonald’s among top brands for World Cup Fans – GlobalWebIndex

A global survey of 34,390 people who plan on watching the World Cup reveals 54% of fans are brand-conscious. A global survey of 34,390 internet users by GlobalWebIndex reveals 32% of FIFA World Cup fans consume Coca-Cola, the official sponsor, each week. The study also reveals 57% of fans visit fellow sponsor McDonald’s at least […]

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Insight: ‘cookie law’ could see brands lose more than 40% of web traffic according to Mailjet

A new international study commissioned by email service provider Mailjet among 400 marketers in the UK and France has found 30% plan to reduce the amount of cookie-based display, paid search and retargeting they carry out in the immediate aftermath of the new ePrivacy regulation. According to the study, while 85% of marketers are confident they know the difference between […]

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Insight: Study examines the generational divide in IT, Spiceworks

Spiceworks has announced the results of a new survey that examines buying habits across different generations of technology buyers to understand what influences their business and personal technology purchasing decisions. The findings indicate that compared to Generation X and baby boomers, millennials are influenced by a different mix of brand and product attributes and therefore […]

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Insight: Market research lowers barriers to work for parents – Protel Fieldwork

Market research fieldwork is an ideal job for mums who want to ease back into the workplace after taking time off to look after their children, according to Annita Small, founder of Protel Fieldwork, a Coventry-based agency with a national reach. At a time when the debate about the UK’s childcare system is heating up, she said parents […]

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Insight: Seed study reveals emerging generation of digitally-jaded but ethically-minded students

Global student marketing agency, Seed has collated the views of tomorrow’s consumers by interrogating Gen Z student culture. The study, called What Matters To Us, questioned over one thousand students across the UK on their attitudes to everything from social media’s impact on mental health through to political activism. With 77% of questioned students saying they […]

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Insight: Music is more memorable than visuals in marketing – PHMG

A major new consumer study has revealed music can be more effective than visuals in shaping perceptions of a company’s brand. Visual branding has traditionally been the sole focus for many organisations but 60 per cent of respondents actually believe music is more memorable when used in marketing. The research, conducted by audio branding specialist […]

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Insight: 44% of UK shoppers put off by irrelevant offers – Ecrebo

More than 4 in 10 (44%) UK shoppers shy away from brands that don’t offer them personalised, relevant offers; this is according to consumer research conducted by Ecrebo, the point of sale marketing specialist. In addition, 68% said they expected to be offered promotions based on their past purchases. The aim of the research was […]

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Insight: Chinese New Year sees 38% year-on-year growth in orders – Rakuten Marketing

Data insights from international affiliate publisher networks collated by marketing solutions provider, Rakuten Marketing, show a 38% year-on-year increase in orders for advertisers during the core three day period of Chinese New Year. In particular, non-retail areas such as travel are among the fastest growing internationally. 2017 figures show a 17% bump in completed transactions […]

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Insight: One Hour Translation – 31% of the people who plan to buy a Valentine’s Day gift, intend to buy it online

A survey by One Hour Translation has provided an international perspective for consumer preferences around the world concerning the purchase of Valentine’s Day gifts this year. The survey, which the company held in January 2018, reveals that 31% of those who answered that they intend to buy a Valentine’s Day gift this year intend to […]

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Insight: Shoppercentric – Times are tough, but we remain a nation of shoppers

Independent shopper insights consultancy, Shoppercentric, have for a third year, launched its Shopper Stock Take Index, enabling valuable year-on-year comparisons across UK shopper’s thoughts and feelings about the grocery retail sector. More than a thousand online survey responses were collected from shoppers and findings indicate more people are making changes to their shopping habits. “This is the […]

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Insight: Creative problem-solving skills are key to tomorrow’s jobs, but today’s curricula are leaving students behind, Adobe

Adobe has released a global research study on the importance of teaching creative problem solving skills to students to ensure their success in tomorrow’s workplace. In researching Creative Problem Solving in Schools: Essential Skills Today’s Students Need for Jobs in Tomorrow’s Age of Automation, Adobe surveyed 2,000 educators and policymakers from the U.K., Japan, Germany and the U.S., […]

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Insight: Gym beats budgeting – Londoners spend nearly £200 per piece of activewear, Rakuten Marketing

New research from Rakuten Marketing unveils findings from 2000 consumers across the UK on the latest activewear trends today. The results show UK consumers’ most expensive single activewear purchase averages at £141, rising to £187 among activewear shoppers in London. Nearly half of Brits are likely to have spent this much money on footwear – […]

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