Insight

Insight: Mars, Inc. and Realeyes: emotion measurement can identify which ads sell and which don’t with 75% accuracy

A study by Realeyes and Mars, Incorporated has revealed emotion measurement technology can distinguish between ads which deliver high or zero/low sales lift with 75% accuracy. The study involved 149 ads across 35 brands and 22,334 people in six countries. Realeyes measured how people felt while they watched the ads by using artificial intelligence to […]

Continue reading...

Insight: Mindtree- automation complements in-store human assistance for next level of shopping experience across age and gender

Mindtree, a global digital transformation and technology services company, has released the findings of a study on how rapidly evolving digital trends like social media, mobile applications and automation are reshaping the way retailers engage with customers. Titled “Sixth Sense of Retail’, the study is based on a survey conducted with 2,000 consumers across in […]

Continue reading...

Insight: The Marketing Creative- Bricks and mortar stores still matter to millennials

Despite their affinity for online shopping the majority of millennials haven’t completely abandoned the high street and still value physical stores, reveals a new report by The Market Creative. The ‘Future of Marketing’ aims to capture some of the directions, trends and possibilities shaping marketing today and in the future. As well as views from experts […]

Continue reading...

Insight:Top brands and trends at MWC- Matt Cross, UK MD, Hotwire

Matt Cross, UK MD at Hotwire, shares his thoughts on how certain tech companies have resurfaced, as well as the rise of 5G and IoT, at a conference that used to be all about just mobile handsets. Mobile World Congress (MWC) this year saw some big names remove themselves from the conversation and instead, a […]

Continue reading...

Insight: Axonn Media- Flexibility key to Marketers’ job satisfaction but most still bound to 9-5 office jobs

Flexibility in their working life is increasingly important to marketers, but few benefit from working for companies where part-time hours or homeworking are encouraged, according to new research.1 Out of 288 marketers polled by content marketing agency Axonn Media, nearly 4 in 5 (77%) still work full-time in the office. Its Gender in Marketing 2017 […]

Continue reading...

Insight: Captify- data reveals top three searched for brands during LFW

Captify, which analyses 30bn searches a month, reveals top three searched for designers during LFW: Mulberry, Burberry and JW Anderson Thanks to the buzz about LFW some designers saw online searches go through the roof, with Ryan Lo experiencing the biggest jump (of 2000%+) over the week Searches for designer sneakers rose by 60%, followed […]

Continue reading...

Insight: British Brands are experiencing an identity crisis, a new study from The Partners reveals

7 out of 10 people aren’t concerned about foreign companies taking over British brands 41.8% believe that brands should emphasise their Britishness more to appeal to a wider range of global consumers. Only 25% of UK consumers selected Britishness and British heritage as the top aspect of importance The Partners has launched a comprehensive study […]

Continue reading...

Insight: Wiraya- CRM managers lack the data and strategy to communicate with customers effectively

A survey of 500 leading CRM managers released by marketing technology company Wiraya, revealed that CRM is perceived as a key business driver for over 30% of businesses, yet many lack the clear direction and customer insight to support their goals and create direct profitability for their business. Almost half (47%) of respondents cited the […]

Continue reading...

Insight: FastPay- Ad payment terms increase by 20 days over last three years

FastPay has analysed its data bank of client invoices and has found that agencies and other providers are waiting an average of 86 days to be compensated for their work. FastPay’s data factored in 31,529 client-invoice payments from 2,392 different companies, in the period from January 2013, when the average agency invoice was paid within […]

Continue reading...

Insight: Drinkers ignore responsible drinking messages in pub environment

Drinkers are much less likely to notice responsible drinking messages on posters displayed in a busy, cluttered pub interior than in a plain and simple room, like a doctor’s surgery, show results of a study published today by psychologists at London South Bank University (LSBU). Results of the pub environment experiment show that responsible drinking […]

Continue reading...

Insight: Facial tracking shows Skittles and Mr Clean were most effective Super Bowl ads

Mr Clean and Skittles produced the most engaging Super Bowl ads according to a study that measured people’s facial expressions. Mr Clean’s Cleaner of your Dreams and Skittles’ Romance both scored 98.0% on the emotionally compelling, or engaging, scale, which is a combined measure of how well the ad grabbed viewers’ attention, kept it and […]

Continue reading...

Insight: Brand Finance- Apple no longer the World’s most valuable brand

Google’s brand value rose by 24% during 2016 (from US$88.2bn to US$109.4bn) whilst Apple’s declined from $145.9bn to $107.1bn, according to the latest Brand Finance Global 500 report. Google last occupied the position of the world’s most valuable brand in 2011. The company remains largely unchallenged in its core search business, the mainstay of its […]

Continue reading...

Insight: Fastline International- How the EU saved Britain’s Christmas

EU shoppers ordered over 25% more gifts from UK internet retailers this year say e-delivery specialists Fastlane International. We might be in the middle of a rather messy divorce from the European Union; but European shoppers didn’t let Brexit put them off buying British goods this Christmas. The global internet delivery expert Fastlane International says […]

Continue reading...

Insight: xAd reveal high street winners this Christmas

As retailers share their Christmas trading updates, footfall analysis from location intelligence company xAd reveals which locations received the most footfall and had the biggest uplifts in visitors over the festive period. Customer footfall to specific grocery brands, department stores and shopping centres were measured between 9th December and 2nd January. The top 5 grocery […]

Continue reading...

Insight: World’s top thirty most marketable athletes, London School of Marketing

Only three British sports stars have made it into a definitive list of the world’s top thirty most marketable athletes of the past year. Researchers at London School of Marketing compiled the Sports Marketing Power List after taking into account sponsorship deals of global athletes during 2016. Swiss tennis star Roger Federer was named as […]

Continue reading...

Insight: Chief Digital Officers Becoming The Norm- Omar Janabi, Mapp

Omar Janabi, senior director of marketing, Mapp, discusses what role he thinks the chief digital officer (CDO) will play in the marketing world in 2017. With data becoming increasingly central to successful digital marketing, the chief digital officer (CDO) will become a more popular role. Working to bridge the gap between marketing and IT departments, the […]

Continue reading...

Insight: Digital Customer Engagement Index 2016 by Mapp Digital

Mapp Digital, LLC has launched The Digital Customer Engagement Index [1] – a forensic analysis of the digital marketing methods of the Top 50 leading ecommerce brands in the UK. The study, which focuses on three key channels: email, mobile apps and social media, reveals that relatively few of the UK’s top ecommerce companies are […]

Continue reading...

Data and Insight Supplied by Space and People

Q3 Activity Report Food and drink sampling campaigns have dominated this quarter, capitalising on the summer holiday period and raising awareness of new product lines. British Summer Fruits brought their Berry Brain campaign to New Street Square, London with a giant brain constructed from a range of different berry punnets clustered together. Brand ambassador, mathematician […]

Continue reading...

Teaching a man to fish: The true value of in-store training Fields Sales Insight from Rhys Jones, Retail Alchemy

Like most agencies that specialise in technology, many of our clients invest large sums of money in the training of in-store sales colleagues in the hope that this will lead those colleagues to upsell their products to consumers. After all, the old adage of ‘teaching a man to fish’ vs giving him a fish would […]

Continue reading...

Insight: MBNA- 6 Ways Online Shopping is Changing Retail

The number of online searches by shoppers may have grown 52% compared with just one year ago, but shopping “offline” is still winning the day comfortably. Online shopping only has a 14.2% share in the market currently (July 2016), up from 12.6% a year ago. The internet, however is bringing about a great change in shopping […]

Continue reading...

insight: Mapp’s advice for retailers ahead of Black Friday

As we approach the biggest and busiest shopping season of the year – Black Friday, Cyber Monday, as well as the lead up to panic Christmas shopping, marketers are gearing to tweak their strategies in order to offer consumers the most competitive, personalised deals. At the heart of any successful Black Friday and Cyber Monday […]

Continue reading...

Insight: TMC- Black Friday set to dampen Christmas spending and January sales

Black Friday deals will kick-start Christmas shopping, but shoppers anticipate a curb in spending through December and in the January sales. The survey by The Market Creative found that more than two-thirds of consumers plan to take advantage of Black Friday deals with 62% shopping for Christmas gifts. However 26% anticipate this will mean they […]

Continue reading...

Insight: Prophet- Most relevant brands of 2016 revealed with bad news for UK banks and tabloids

Global consultancy Prophet has today launched its Brand Relevance Index (BRI), a ranking of the most relevant brands in consumers’ lives today. Surprisingly, post-Brexit, only two British brands were featured in the Top 20 – department store John Lewis takes the number 8 spot, whilst the BBC sits at 19. Apple came in as the […]

Continue reading...

Insight:Digital marketers’ business influence to increase significantly, Greenlight research finds

Digital marketers will play a greater role in business, according to new research commissioned by Greenlight Digital, a leading independent digital agency. The research reveals almost half (46%) of digital marketers believe their influence across the business will increase in the next five years. Greenlight commissioned the survey of 218 full and part-time digital marketing […]

Continue reading...

Insight: Sutralis- British brands continue to profit from the French market post-Brexit

A growing number of British brand owners and SMEs are seeking expert support to break into the French retail space, regardless of Brexit, according to leading export company Sutralis. Rouen-based Sutralis, which specialises in collaborating with international brands to successfully launch in France, has been tracking opportunities and trends within the French retail sector for […]

Continue reading...

Insight: The Future Laboratory co-founder challenges government policy on immigration

On the morning of the inaugural Global Futures Forum, hosted by The Future Laboratory, co-founder Martin Raymond has issued a dire warning to British businesses: ‘The future success of organisations in the UK will be compromised if we limit immigration in the way current government policy is proposing.’ ‘Geographical diversity, along with ethnicity and gender, […]

Continue reading...

Insight: BookingBug Research reveals UK banks lag behind rest of the high street

Mystery shoppers reveal UK banks have a long way to go Large queues, under equipped staff and mismatched marketing to blame The UK’s largest banks including HSBC and RBS were the furthest behind   BookingBug releases the first ever research into how the top 10 retail banks are creating a more competitive customer experience, and […]

Continue reading...

Insight: Digital Greenlight research finds marketers feel overworked and underpaid

Marketers in the UK feel overworked and underpaid, according to new research commissioned by Greenlight Digital, an independent digital agency. The research reveals that digital marketers are working eight extra hours every week on average, with almost half (46%) of digital marketers feeling overworked and nearly a third (30%) feeling underpaid. Greenlight commissioned the survey […]

Continue reading...

Insight: marketers fear releasing their own data, The Chartered Institute of Marketing

New research released by the Chartered Institute of Marketing (CIM), at its annual Digital Summit in London, reveals that over two-thirds (68%) of marketers confess to protecting the personal data they give away as a consumer, because they know how brands and organisations will use it. CIM’s ‘Whose data is it anyway?’ study surveyed more […]

Continue reading...

Verto Analytics launches Its Syndicated Audience Measurement Services in the UK

Verto Analytics, the world’s first single-source audience measurement company, has announced the availability of its syndicated media measurement services in the UK. Following successful years of operations in the US, organisations can now get the same unique insights into British consumers. Published with hourly and daily granularity, Verto’s data gives a more detailed and timely […]

Continue reading...

Insight: Death of high street in face of online shopping greatly exaggerated- The Market Creative

UK shoppers’ ongoing love for the high street experience will keep town centre shopping alive, according to a new report. ‘Online Vs Instore’ by shopper behaviour experts The Market Creative found that 75% of consumers will not desert the high street for online shopping, with nearly half (47%) preferring to get a feel for products […]

Continue reading...

Insight: Momentum Worldwide-Bricks and mortar shopping under threat as brits choose tech

A global research study conducted by brand experience agency Momentum Worldwide and their shopper marketing design consultancy ChaseDesign has found that 84% of the UK now use mobile apps to purchase goods. However, the results highlight a large gap in the customer’s retail journey with only 1% of UK shoppers using a shop’s mobile app […]

Continue reading...

Guest Blog:choosing the right charity partner- Michelle Warner,Goose Live Events

Michelle Warner,Marketing Manager at Goose Live Events, shares with Field Marketing and Brand Experience Magazine the three steps to choosing the right charity partner. With so many worthy causes to choose from these days, it’s easy to take a scatter-gun approach to choosing a charity partner. But there is a danger that an absence of […]

Continue reading...

Insight: UK grocery retail shifts focus to every day low pricing strategy

A new industry report has been launched by independent shopper research agency, Shoppercentric. Carried out amongst 88 food and drink brand owners and design agencies involved in the commissioning or design of Point of Sale (POS) – provided by the IPM – and 10 pre-recruited shopper-agents, the research findings cast a light on POS influences […]

Continue reading...

Guest blog: Activating Activation- Danielle Pinnington, MD at Shoppercentric

Danielle Pinnington, MD at Shoppercentric, explores grocery trends using findings from their latest research  Over the last 12 months the big four retailers have all signalled a desire to prioritise EDLP over Hi-Lo, which means promotional activity in-store is likely to fall back from the rather chaotic peak of the last few years. For shoppers this is […]

Continue reading...

Insight: Private label under pressure in UK supermarkets as discounters grow – according to new IRI report

Supermarkets continue to lose private label sales to the discounters, as their value share of private label fell in the UK, according to a new report – ‘Private Label in Western Economies’ – launched  by IRI, a provider of FMCG market intelligence and predictive, actionable insight. The report, which analyses private label sales trends and […]

Continue reading...

Insight: Robin Carlisle and Frank Wainwright -Data Collection and Event Sharing

Following last months FMBE symposium, Frank Wainwright, FMBE Awards Director and Robin Carlisle Managing Director of Mobile Promotions, discuss data collection and event sharing. Frank Wainwright B2B events are certainly on an experiential growth curve. Blue screens are gone. There is more and more emphasis on content sharing, networking, emotional connection and collective thought. The […]

Continue reading...

Insight: Spaceandpeople – Experiential roadshows are on the rise

Experiential marketing roadshows are on the rise, Q4 saw an increase in the number of bookings across all Spaceandpeople venues. Healthy living and health related products were particularly dominant this quarter. As bodybuilding and protein supplement experts USN demonstrated by taking their new ISOCO Coconut water across 5 venues in the UK with great success. […]

Continue reading...

Insight: Marketing Under Threat as HR Influence Rises

New research has shown that Marketing is under serious threat from HR, raising real questions for businesses and the teams charged with upholding the voice of their brand. In a series of worrying findings for Marketing, Omobono, the creative and technology agency for business brands, has found that HR is now the second most powerful […]

Continue reading...

Insight: Study finds middle-aged shoppers are the most ethical

Ethical shoppers are more likely to be middle-aged, a new study has found. In a survey of supermarket consumers researchers found that young and old shoppers were less likely to purchase fairtrade and organic goods at supermarkets, with the findings going against the commonly held view that people become more ethical as they get older. […]

Continue reading...

Insight: TMC research shows shoppers favour price and social approval over brands

Price and social approval have been ranked as having the biggest influence on shopper buying decisions while brand names trail behind, reports new research from The Market Creative. ‘Shopping Uncovered – How we Really Shop’ surveyed more than a thousand home and leisure shoppers to better understand the drivers to buy1. Based on The Market […]

Continue reading...

Insight: Spaceandpeople – brand experience trends in venues

Data and Insight into brand experience trends in venues provided by SpaceandPeople. This report first appeared in FMBE Magazine Winter issue, February 2016 There was a sharp rise in experiential promotions in Q3 across all sectors of our business.  This was in part due to a major contract win with Network Rail which represents 17 […]

Continue reading...

Insight: Kate Nightingale- The science behind successful retail design

Kate Nightingale, the leading consumer psychologist, has published her in-depth report on how sensory retail design influences consumer behaviour. It’s called Sensory Retail Design Report and it’s online now. Sensory Retail Design Report explores the science behind why certain retail environments lead to higher emotional engagement and therefore are more commercially effective. Kate discusses the […]

Continue reading...

Insight: research by Apadmi shows retailers need to invest in mobile to avoid the demise of the high street

Investing in mobile apps will bring customers back into retail stores, and help avoid the estimated loss of 900,000 jobs and thousands of stores in the next decade – according to the UK mobile app developer. The latest research by Apadmi, of 1,000 UK smartphone users, found that mobile apps can drive consumers back to […]

Continue reading...

Insight: Prophet- British Companies are Leading the Way into a Digital Future

Digital transformation within European companies is making good progress, and is meeting with approval, particularly with younger workers.  British companies have adapted extremely well to embrace digital transformation whilst  France is at the bottom of the pile and Germany too is still playing catch-up.  These are the main findings of an online survey conducted by […]

Continue reading...