Insight

Insight: Friends and family more influential than influencers – Because

Friends and family are on average four to five times more likely to influence people’s brand purchases than famous ‘influencers’, according to new research from creative experiences agency, Because. Despite the rapid growth of influencer marketing and the rise of social media superstars, the research of 1,000 UK consumers aged 18-40 suggests most people are […]

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Insight: DMA – How travel brands can win trust

Consumers want travel brands to provide value for money (59%), as well as ease of use (58%) and a good customer services (58%), according to research conducted by the DMA, with partners Emarsys, Epsilon, Feefo and Wiraya. When booking a holiday, two thirds of customer chose to book online, with a fifth deciding to book […]

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Insight: Mailjet – Lost emails cost customer relationships in under 60 seconds

New research from email service provider, Mailjet, has revealed an alarming risk to customer retention around business critical transactional emails – the purchase confirmations, e-tickets and account notifications – which 28% of consumers across the UK and France say they now receive four or more times per day. Regardless of the monetary value associated with […]

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Insight: New Research Highlights Trust Issues Amongst UK Shoppers- Shoppercentric

The latest industry report from Shoppercentric, a leading independent shopper research agency, has been launched today. The research, entitled: “WindowON…Trust Issues” was carried out across 1048 UK shoppers aged 18+ and looks at how shoppers feel about the retailers and brands they purchase from. “Over the last few years, with the rise of social media […]

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StreetPR invests 2% of turnover into quality control

On top of carrying out its usual checks on ongoing campaigns, StreetPR has made a public commitment to staff quality by announcing the launch of a new team dedicated to closely monitoring the behaviour and performance of its brand ambassadors. Representing the face of a brand and being its key point of direct consumer contact […]

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Insight: DMA – Consumers favour established brands and online travel booking sites

  Consumers favour established brands and online travel booking sites, according to the latest Customer Engagement: Travel report released today by the DMA. When asked to name their favourite travel brand, Thomson was most mentioned, followed by Booking.com and Thomas Cook. However, consumers also mentioned over 70 different brands, highlighting the wide range of brands […]

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Insight: Barclays – UK retailers could generate £10.5bn more in five years by streamlining online purchasing

British retailers are losing out on £3.4 billion worth of goods left in virtual shopping baskets each year, as two thirds of the contents of all virtual shopping baskets are abandoned. Across all devices, 86% of browsers save items to online shopping baskets and wish lists but consumers switching from mobile phone browsing to laptop purchasing, […]

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Insight: Digital Media Stream – The psychological bias behind why some of us will never trust online advertising

According to a study of 2,000 regular Internet users, conducted by inbound marketing agency Digital Media Stream, consumers are three times more likely to trust retargeted online advertis (adverts for sites or products the user has previously viewed) if they understand the marketing technology being used. Noted psychologist Professor Sir Cary Cooper believes a common […]

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Insight: Why expensive wine tastes better – INSEAD Buisness School

Price labels influence our liking of wine: The same wine tastes better to participants when it is labeled with a higher price tag. Scientists from the INSEAD Business School and the University of Bonn have discovered that the decision-making and motivation center in the brain plays a pivotal role in such price biases to occur. […]

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Insight: £3.7 billion worth of discounts disappear from supermarket shelves as promotions fall to lowest levels in 10 years – IRI Price and Promotion study reveals

The pressure on UK retailers to be more transparent in their pricing has seen the number of trade promotions fall to their lowest levels for 10 years, and in 2017, shoppers will receive £3.7 billion less in promotional savings. This is according to a new report launched today by IRI, the provider of big data […]

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Insight: Multi agency competition must stop, or Cx will suffer, say CAB Studios

Strategic brand, marketing and digital consultancy CAB Studios are calling for specialist agencies supposedly working together on integrated campaigns, to stop competing with each other for the biggest budget, which they say will lead to a fragmented strategy and ultimately, a less compelling customer experience. CAB Studios, whose client list includes PizzaExpress, Jamie’s Italian, DW […]

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Insight: DMA – How to win trust and loyalty

Half of consumers tend to remain loyal to brands they like, but the vast majority still spend time researching products to make sure they get the best deal, according to DMA research How can businesses meet consumers’ demands to build more trust and loyalty in the future? Consumers are increasingly loyal to brands, but at […]

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Insight: Mailjet – World Emoji Day 2017; are we over the emoji?

Despite the momentum around emojis with an upcoming film ‘The Emoji Movie’ and World Emoji Day, research from email provider Mailjet reveals emojis appear to have lost the momentum that made them such an effective marketing tactic in 2016. Conducted via a series of tests among Mailjet’s database of over 30,000 subscribers, the research found […]

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Insight: Talkwalker – Lavazza Wins Wimbledon

Italian coffee brand Lavazza was the most used logo from the Wimbledon Tournament in UK social media according to Talkwalker, a global social analytics and brand recognition technology provider. Using the latest social media analytics technology across all social media linked to Wimbledon, Talkwalker counted 15m interactions, 1.75m tweets and 2.2m tweets and posts from the […]

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Insight: Brands with outdated talent acquisition strategies will fail in the customer age, say CAB Studios

Strategic brand, marketing and digital consultancy CAB Studios claim that creativity is often overlooked by organisations seeking out the next generation of talent, and that creative education must be mandated and regarded more highly in order for the industry to continue to grow. This is according to their new White Paper ‘Power to the Customer’, […]

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Insight: DMA – Conflicted consumers are loyal, but always looking for a deal

 A climate of intense uncertainty where any authority can be challenged, any claim discounted and any truth upended typifies 2017. Since the last Customer Engagement study in Spring 2016, the concepts of “post-truth”, “echo chambers” and “filter bubbles” have become part of mainstream language. The urge to question what and who we believe in has […]

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Insight: Greenlight Digital – IoT is the most talked about tech trend at this year’s London Tech Week, whilst Google is most mentioned brand on social

Last week marked London Tech Week, Europe’s largest festival of technology and innovation. This year, creativity and talent came together to map out the biggest trends and upcoming tech that brands need to be aware of. However, whilst there may be hype around the top trends, marketers have to be proactive yet cautious when looking […]

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Insight: MarkMonitor- Nearly 75% of brands losing money through online counterfeit goods

A survey carried out by online brand protection specialist MarkMonitor has revealed that almost three quarters (73%) of brands have seen their sales negatively affected as a result of counterfeit goods being sold online. 42% of respondents stated they had lost up to 10% of their sales, while more than one in five (23%) believed […]

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Insight: CompuMark- 43% of trademark professionals identify Brexit as major challenge

Unsurprisingly Brexit was high on the agenda at a recent industry symposium, with 43% of trademark and brand professionals from global brands stating preparations to depart the EU will be one of their biggest challenges in 2017. This is according to research carried out by CompuMark, the industry leader for trademark research and protection. As […]

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Insight: New research from Freeman and SSI confirms brand experiences matter to marketers and they are willing to pay for them

Global survey shows marketers trust well-designed sensory experiences to build relationships, drive sales and appeal to new audiences CMOs, brand managers, and event planners alike worldwide are putting more emphasis on in-person brand experiences, according to a new survey conducted by Freeman and SSI, provider of data solutions and technology for consumer and B-to-B survey research. […]

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Insight: Calabrio – C-suite executives rank customer experience above sales and marketing as top priority

Calabrio releases a report revealing over half of senior executives view customer experience as the most important way to differentiate their brand, but lack clear leadership and insights. According to a new report, “Success in The Experience Era: Connecting Customer and C-suite,” UK and US business executives rank customer experience above sales and revenue as […]

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Insight: McCann Worldgroup UK – In climate of global uncertainty, Brits resolute, proud and unexpectedly optimistic

Against a global background of isolationism, uncertainty, and mistrust, today’s Britons demonstrate unexpected confidence in their nation and belief in the potential of foundational institutions and major brands for stability, truth, and leadership finds a new research initiative ‘Truth About Britain’ launched by McCann Worldgroup UK . The study, designed to track and analyse the […]

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Insight: Relay42 – 92% of CMOs in financial sector prepared for GDPR

New research from Relay42 has identified profound challenges for the financial services industry regarding the General Data Protection Regulation (GDPR) updates — which will be effective on 25th May 2018. The research showed that 96% of C-level finance marketers (CMOs) believe that GDPR is the responsibility of their IT counterparts, with only 4% saying marketing […]

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Insight: Captify – New research reveals that consumers associate Ferrari with sport rather than luxury

To tie in with the 70th anniversary of the debut of Ferrari’s iconic 125S hitting racetracks for the first time, new search trends analysis research today reveals the luxury car maker still holds pole position amongst sports car aficionados. Captify, a Search Intelligence data activation company, which analyses 33 billion online monthly searches, found that […]

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Insight: CompuMark- Hashtag trademarking on the rise with a 64% increase in one year

CompuMark has announced the findings of its latest research into the trademarking of hashtags, with a global growth of 64% in 2016 from the previous year. Notable registrations from well-known international brands include #lovetravels (Marriott), #getthanked (T-Mobile), and #gofor2 (Hershey). Since the first trademark application for a hashtag was made in 2010, there have been […]

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Insight: Actinic, M-Commerce – 86% of UK digital shoppers have made a purchase via smartphone

Actinic unveils the results of the tenth annual ‘e-Merchant profile’, a study carried out by Actinic between November and December 2016 comprising data from 2,100 European companies. The study confirms that mobile is fast becoming a key sales channel.    The study shows the speed at which people are adapting to m-Commerce as a mode of […]

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Insight: Research reveals the secret to lasting customer loyalty- Graham Ede, Yonder Digital Group

New research commissioned by Yonder Digital Group reveals that customers still prefer human interaction at key points of their journey to purchase, while speed of response also ranks highly in customer priorities. Latest research commissioned by Yonder Digital Group canvassed 1,000 UK consumers and found that brands seeking to encourage loyalty and repeat custom should […]

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Insight: Two thirds of big brands committed to increase online ad spend despite growing concerns around viewability, fraud and basic metrics

Half of advertisers plan to increase spend by up to 20%, while a third plan to maintain existing or reduce online spend The majority of the world’s largest advertisers are committed to increased investment in online advertising in 2017-18, some by as much as 40%. This comes despite increasing questions about its effectiveness and transparency, […]

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Insight: Momentum Worldwide- Gamers predict watching video games will overtake traditional sports by 2022!

The ‘We Know Gamers’ research study conducted by global brand experience agency, Momentum Worldwide, has uncovered new information on the media consumption habits and behaviours of gamers. The We Know Gamers global study of 2600 people revealed that a majority of gamers believe watching and playing video games will overtake the viewing and playing of traditional sports […]

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Insight: Mailjet research suggests consumers predict short-term success for LinkedIn and Snapchat

New research conducted by email service provider, Mailjet, reveals consumers’ pain points with new communication channels and how they would rather brands use emerging technologies and features to communicate with them. The findings show that email is the platform most people think we will definitely still be using in ten years’ time (41%), followed by […]

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Insight: Acquia – Majority of brands struggle to deliver personalised digital experiences

Despite the hype around ‘personalisation’ as a marketing trend, most respondents (89 percent) report they can’t deliver personalised digital experiences, research by Acquia has found. The research shows that attempts to deliver effective personalised experiences are being hampered because brands are struggling to get the basics right from both a technical and cultural point of […]

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Insight: IDM-DMA Employability – As consumers become more attached to the digital world, the marketing industry must follow-

Ahead of the first Creative Data Academy in Scotland, the MD of IDM-DMA Employability says marketing needs to keep up with consumers when it comes to digital adoption. Sponsored by Camelot, REaD Group, DM Trust, Data IQ and RAPP, the Creative Data Academy was launched in 2013 to offer these students access to the training […]

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Insight: Technology for Marketing, the IDM and Pure360- Marketing teams will need to change to keep up with technology

Technology for Marketing, the Institute of Direct and Digital Marketing (IDM) and Pure360 have released ‘The Marketing Team Structures Report 2017’. The new research reveals how marketers are resourcing and restructuring to cope with the technological challenges of the years ahead. According to the marketers surveyed, a third (33%) of marketing teams expect to become […]

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Insight: Conran Design Group measures human emotion to discover which brands make the strongest emotional connections with their audiences

Brand design agency Conran Design Group has collaborated with emotion analytics company Adoreboard in a study of the Pharmaceutical industry, to measure how emotionally connected Pharma brands are to their audiences through social media and the impact of these interactions on customer experience. Adoreboard’s advanced emotion detection platform, Emotics (mathematical algorithms), unlocks emotions expressed in […]

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Insight: Eptica- UK retail customer experience failing to improve with nearly 50% of queries left unanswered

Despite 93% of consumers revealing they are more likely to buy if they receive a positive customer experience, UK retailers are struggling to deliver adequate, consistent service new research suggests. Companies were unable to answer 46% of customer queries received on email, the web, Twitter and Facebook, with only 7.5% responding on all four channels […]

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Insight: Mars, Inc. and Realeyes: emotion measurement can identify which ads sell and which don’t with 75% accuracy

A study by Realeyes and Mars, Incorporated has revealed emotion measurement technology can distinguish between ads which deliver high or zero/low sales lift with 75% accuracy. The study involved 149 ads across 35 brands and 22,334 people in six countries. Realeyes measured how people felt while they watched the ads by using artificial intelligence to […]

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Insight: Mindtree- automation complements in-store human assistance for next level of shopping experience across age and gender

Mindtree, a global digital transformation and technology services company, has released the findings of a study on how rapidly evolving digital trends like social media, mobile applications and automation are reshaping the way retailers engage with customers. Titled “Sixth Sense of Retail’, the study is based on a survey conducted with 2,000 consumers across in […]

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Insight: The Marketing Creative- Bricks and mortar stores still matter to millennials

Despite their affinity for online shopping the majority of millennials haven’t completely abandoned the high street and still value physical stores, reveals a new report by The Market Creative. The ‘Future of Marketing’ aims to capture some of the directions, trends and possibilities shaping marketing today and in the future. As well as views from experts […]

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Insight:Top brands and trends at MWC- Matt Cross, UK MD, Hotwire

Matt Cross, UK MD at Hotwire, shares his thoughts on how certain tech companies have resurfaced, as well as the rise of 5G and IoT, at a conference that used to be all about just mobile handsets. Mobile World Congress (MWC) this year saw some big names remove themselves from the conversation and instead, a […]

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Insight: Axonn Media- Flexibility key to Marketers’ job satisfaction but most still bound to 9-5 office jobs

Flexibility in their working life is increasingly important to marketers, but few benefit from working for companies where part-time hours or homeworking are encouraged, according to new research.1 Out of 288 marketers polled by content marketing agency Axonn Media, nearly 4 in 5 (77%) still work full-time in the office. Its Gender in Marketing 2017 […]

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Insight: Captify- data reveals top three searched for brands during LFW

Captify, which analyses 30bn searches a month, reveals top three searched for designers during LFW: Mulberry, Burberry and JW Anderson Thanks to the buzz about LFW some designers saw online searches go through the roof, with Ryan Lo experiencing the biggest jump (of 2000%+) over the week Searches for designer sneakers rose by 60%, followed […]

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Insight: British Brands are experiencing an identity crisis, a new study from The Partners reveals

7 out of 10 people aren’t concerned about foreign companies taking over British brands 41.8% believe that brands should emphasise their Britishness more to appeal to a wider range of global consumers. Only 25% of UK consumers selected Britishness and British heritage as the top aspect of importance The Partners has launched a comprehensive study […]

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Insight: Wiraya- CRM managers lack the data and strategy to communicate with customers effectively

A survey of 500 leading CRM managers released by marketing technology company Wiraya, revealed that CRM is perceived as a key business driver for over 30% of businesses, yet many lack the clear direction and customer insight to support their goals and create direct profitability for their business. Almost half (47%) of respondents cited the […]

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Insight: FastPay- Ad payment terms increase by 20 days over last three years

FastPay has analysed its data bank of client invoices and has found that agencies and other providers are waiting an average of 86 days to be compensated for their work. FastPay’s data factored in 31,529 client-invoice payments from 2,392 different companies, in the period from January 2013, when the average agency invoice was paid within […]

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Insight: Drinkers ignore responsible drinking messages in pub environment

Drinkers are much less likely to notice responsible drinking messages on posters displayed in a busy, cluttered pub interior than in a plain and simple room, like a doctor’s surgery, show results of a study published today by psychologists at London South Bank University (LSBU). Results of the pub environment experiment show that responsible drinking […]

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Insight: Facial tracking shows Skittles and Mr Clean were most effective Super Bowl ads

Mr Clean and Skittles produced the most engaging Super Bowl ads according to a study that measured people’s facial expressions. Mr Clean’s Cleaner of your Dreams and Skittles’ Romance both scored 98.0% on the emotionally compelling, or engaging, scale, which is a combined measure of how well the ad grabbed viewers’ attention, kept it and […]

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Insight: Brand Finance- Apple no longer the World’s most valuable brand

Google’s brand value rose by 24% during 2016 (from US$88.2bn to US$109.4bn) whilst Apple’s declined from $145.9bn to $107.1bn, according to the latest Brand Finance Global 500 report. Google last occupied the position of the world’s most valuable brand in 2011. The company remains largely unchallenged in its core search business, the mainstay of its […]

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Insight: Fastline International- How the EU saved Britain’s Christmas

EU shoppers ordered over 25% more gifts from UK internet retailers this year say e-delivery specialists Fastlane International. We might be in the middle of a rather messy divorce from the European Union; but European shoppers didn’t let Brexit put them off buying British goods this Christmas. The global internet delivery expert Fastlane International says […]

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Insight: xAd reveal high street winners this Christmas

As retailers share their Christmas trading updates, footfall analysis from location intelligence company xAd reveals which locations received the most footfall and had the biggest uplifts in visitors over the festive period. Customer footfall to specific grocery brands, department stores and shopping centres were measured between 9th December and 2nd January. The top 5 grocery […]

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Insight: World’s top thirty most marketable athletes, London School of Marketing

Only three British sports stars have made it into a definitive list of the world’s top thirty most marketable athletes of the past year. Researchers at London School of Marketing compiled the Sports Marketing Power List after taking into account sponsorship deals of global athletes during 2016. Swiss tennis star Roger Federer was named as […]

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Insight: Chief Digital Officers Becoming The Norm- Omar Janabi, Mapp

Omar Janabi, senior director of marketing, Mapp, discusses what role he thinks the chief digital officer (CDO) will play in the marketing world in 2017. With data becoming increasingly central to successful digital marketing, the chief digital officer (CDO) will become a more popular role. Working to bridge the gap between marketing and IT departments, the […]

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Insight: Digital Customer Engagement Index 2016 by Mapp Digital

Mapp Digital, LLC has launched The Digital Customer Engagement Index [1] – a forensic analysis of the digital marketing methods of the Top 50 leading ecommerce brands in the UK. The study, which focuses on three key channels: email, mobile apps and social media, reveals that relatively few of the UK’s top ecommerce companies are […]

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Data and Insight Supplied by Space and People

Q3 Activity Report Food and drink sampling campaigns have dominated this quarter, capitalising on the summer holiday period and raising awareness of new product lines. British Summer Fruits brought their Berry Brain campaign to New Street Square, London with a giant brain constructed from a range of different berry punnets clustered together. Brand ambassador, mathematician […]

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Teaching a man to fish: The true value of in-store training Fields Sales Insight from Rhys Jones, Retail Alchemy

Like most agencies that specialise in technology, many of our clients invest large sums of money in the training of in-store sales colleagues in the hope that this will lead those colleagues to upsell their products to consumers. After all, the old adage of ‘teaching a man to fish’ vs giving him a fish would […]

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Insight: MBNA- 6 Ways Online Shopping is Changing Retail

The number of online searches by shoppers may have grown 52% compared with just one year ago, but shopping “offline” is still winning the day comfortably. Online shopping only has a 14.2% share in the market currently (July 2016), up from 12.6% a year ago. The internet, however is bringing about a great change in shopping […]

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insight: Mapp’s advice for retailers ahead of Black Friday

As we approach the biggest and busiest shopping season of the year – Black Friday, Cyber Monday, as well as the lead up to panic Christmas shopping, marketers are gearing to tweak their strategies in order to offer consumers the most competitive, personalised deals. At the heart of any successful Black Friday and Cyber Monday […]

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Insight: TMC- Black Friday set to dampen Christmas spending and January sales

Black Friday deals will kick-start Christmas shopping, but shoppers anticipate a curb in spending through December and in the January sales. The survey by The Market Creative found that more than two-thirds of consumers plan to take advantage of Black Friday deals with 62% shopping for Christmas gifts. However 26% anticipate this will mean they […]

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Insight: Prophet- Most relevant brands of 2016 revealed with bad news for UK banks and tabloids

Global consultancy Prophet has today launched its Brand Relevance Index (BRI), a ranking of the most relevant brands in consumers’ lives today. Surprisingly, post-Brexit, only two British brands were featured in the Top 20 – department store John Lewis takes the number 8 spot, whilst the BBC sits at 19. Apple came in as the […]

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Insight:Digital marketers’ business influence to increase significantly, Greenlight research finds

Digital marketers will play a greater role in business, according to new research commissioned by Greenlight Digital, a leading independent digital agency. The research reveals almost half (46%) of digital marketers believe their influence across the business will increase in the next five years. Greenlight commissioned the survey of 218 full and part-time digital marketing […]

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Insight: Sutralis- British brands continue to profit from the French market post-Brexit

A growing number of British brand owners and SMEs are seeking expert support to break into the French retail space, regardless of Brexit, according to leading export company Sutralis. Rouen-based Sutralis, which specialises in collaborating with international brands to successfully launch in France, has been tracking opportunities and trends within the French retail sector for […]

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Insight: The Future Laboratory co-founder challenges government policy on immigration

On the morning of the inaugural Global Futures Forum, hosted by The Future Laboratory, co-founder Martin Raymond has issued a dire warning to British businesses: ‘The future success of organisations in the UK will be compromised if we limit immigration in the way current government policy is proposing.’ ‘Geographical diversity, along with ethnicity and gender, […]

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Insight: BookingBug Research reveals UK banks lag behind rest of the high street

Mystery shoppers reveal UK banks have a long way to go Large queues, under equipped staff and mismatched marketing to blame The UK’s largest banks including HSBC and RBS were the furthest behind   BookingBug releases the first ever research into how the top 10 retail banks are creating a more competitive customer experience, and […]

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Insight: Digital Greenlight research finds marketers feel overworked and underpaid

Marketers in the UK feel overworked and underpaid, according to new research commissioned by Greenlight Digital, an independent digital agency. The research reveals that digital marketers are working eight extra hours every week on average, with almost half (46%) of digital marketers feeling overworked and nearly a third (30%) feeling underpaid. Greenlight commissioned the survey […]

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Insight: marketers fear releasing their own data, The Chartered Institute of Marketing

New research released by the Chartered Institute of Marketing (CIM), at its annual Digital Summit in London, reveals that over two-thirds (68%) of marketers confess to protecting the personal data they give away as a consumer, because they know how brands and organisations will use it. CIM’s ‘Whose data is it anyway?’ study surveyed more […]

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Verto Analytics launches Its Syndicated Audience Measurement Services in the UK

Verto Analytics, the world’s first single-source audience measurement company, has announced the availability of its syndicated media measurement services in the UK. Following successful years of operations in the US, organisations can now get the same unique insights into British consumers. Published with hourly and daily granularity, Verto’s data gives a more detailed and timely […]

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Insight: Death of high street in face of online shopping greatly exaggerated- The Market Creative

UK shoppers’ ongoing love for the high street experience will keep town centre shopping alive, according to a new report. ‘Online Vs Instore’ by shopper behaviour experts The Market Creative found that 75% of consumers will not desert the high street for online shopping, with nearly half (47%) preferring to get a feel for products […]

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Insight: Momentum Worldwide-Bricks and mortar shopping under threat as brits choose tech

A global research study conducted by brand experience agency Momentum Worldwide and their shopper marketing design consultancy ChaseDesign has found that 84% of the UK now use mobile apps to purchase goods. However, the results highlight a large gap in the customer’s retail journey with only 1% of UK shoppers using a shop’s mobile app […]

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Guest Blog:choosing the right charity partner- Michelle Warner,Goose Live Events

Michelle Warner,Marketing Manager at Goose Live Events, shares with Field Marketing and Brand Experience Magazine the three steps to choosing the right charity partner. With so many worthy causes to choose from these days, it’s easy to take a scatter-gun approach to choosing a charity partner. But there is a danger that an absence of […]

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Insight: UK grocery retail shifts focus to every day low pricing strategy

A new industry report has been launched by independent shopper research agency, Shoppercentric. Carried out amongst 88 food and drink brand owners and design agencies involved in the commissioning or design of Point of Sale (POS) – provided by the IPM – and 10 pre-recruited shopper-agents, the research findings cast a light on POS influences […]

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Guest blog: Activating Activation- Danielle Pinnington, MD at Shoppercentric

Danielle Pinnington, MD at Shoppercentric, explores grocery trends using findings from their latest research  Over the last 12 months the big four retailers have all signalled a desire to prioritise EDLP over Hi-Lo, which means promotional activity in-store is likely to fall back from the rather chaotic peak of the last few years. For shoppers this is […]

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Insight: Private label under pressure in UK supermarkets as discounters grow – according to new IRI report

Supermarkets continue to lose private label sales to the discounters, as their value share of private label fell in the UK, according to a new report – ‘Private Label in Western Economies’ – launched  by IRI, a provider of FMCG market intelligence and predictive, actionable insight. The report, which analyses private label sales trends and […]

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Insight: Robin Carlisle and Frank Wainwright -Data Collection and Event Sharing

Following last months FMBE symposium, Frank Wainwright, FMBE Awards Director and Robin Carlisle Managing Director of Mobile Promotions, discuss data collection and event sharing. Frank Wainwright B2B events are certainly on an experiential growth curve. Blue screens are gone. There is more and more emphasis on content sharing, networking, emotional connection and collective thought. The […]

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Insight: Spaceandpeople – Experiential roadshows are on the rise

Experiential marketing roadshows are on the rise, Q4 saw an increase in the number of bookings across all Spaceandpeople venues. Healthy living and health related products were particularly dominant this quarter. As bodybuilding and protein supplement experts USN demonstrated by taking their new ISOCO Coconut water across 5 venues in the UK with great success. […]

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Insight: Marketing Under Threat as HR Influence Rises

New research has shown that Marketing is under serious threat from HR, raising real questions for businesses and the teams charged with upholding the voice of their brand. In a series of worrying findings for Marketing, Omobono, the creative and technology agency for business brands, has found that HR is now the second most powerful […]

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Insight: Study finds middle-aged shoppers are the most ethical

Ethical shoppers are more likely to be middle-aged, a new study has found. In a survey of supermarket consumers researchers found that young and old shoppers were less likely to purchase fairtrade and organic goods at supermarkets, with the findings going against the commonly held view that people become more ethical as they get older. […]

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Insight: TMC research shows shoppers favour price and social approval over brands

Price and social approval have been ranked as having the biggest influence on shopper buying decisions while brand names trail behind, reports new research from The Market Creative. ‘Shopping Uncovered – How we Really Shop’ surveyed more than a thousand home and leisure shoppers to better understand the drivers to buy1. Based on The Market […]

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Insight: Spaceandpeople – brand experience trends in venues

Data and Insight into brand experience trends in venues provided by SpaceandPeople. This report first appeared in FMBE Magazine Winter issue, February 2016 There was a sharp rise in experiential promotions in Q3 across all sectors of our business.  This was in part due to a major contract win with Network Rail which represents 17 […]

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Insight: Kate Nightingale- The science behind successful retail design

Kate Nightingale, the leading consumer psychologist, has published her in-depth report on how sensory retail design influences consumer behaviour. It’s called Sensory Retail Design Report and it’s online now. Sensory Retail Design Report explores the science behind why certain retail environments lead to higher emotional engagement and therefore are more commercially effective. Kate discusses the […]

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Insight: research by Apadmi shows retailers need to invest in mobile to avoid the demise of the high street

Investing in mobile apps will bring customers back into retail stores, and help avoid the estimated loss of 900,000 jobs and thousands of stores in the next decade – according to the UK mobile app developer. The latest research by Apadmi, of 1,000 UK smartphone users, found that mobile apps can drive consumers back to […]

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Insight: Prophet- British Companies are Leading the Way into a Digital Future

Digital transformation within European companies is making good progress, and is meeting with approval, particularly with younger workers.  British companies have adapted extremely well to embrace digital transformation whilst  France is at the bottom of the pile and Germany too is still playing catch-up.  These are the main findings of an online survey conducted by […]

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