Insight

Insight: The Leading Edge and Hotwire team up to reveal what makes a brand truly great

The Leading Edge, insight and strategy consultancy, has conducted research into what makes a brand great. In partnership with its sister agency, global communications outfit, Hotwire, The Leading Edge has found that how a brand behaves, rather than what it makes or says, is what makes them great. The two agencies have created a report that reveals the findings and gives a clear steer […]

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Insight: Demystifying Real-World Brand Representation – Wonder London

Independent events specialist, Wonder London, has announced  the results of a bespoke survey into marketers understanding of real-world brand representation and realising brand values in the physical world of events. The research, conducted in partnership with polling company Censuswide, saw 250 UK-based, senior level brand marketers’ questioned extensively on everything from their understanding of what […]

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Father’s Day Insight: 46 Percent of UK Shoppers Plan to Spend More this Year – Savvy

Creative, retail and shopper marketing agency Savvy, have today announced the findings of its Father’s Day shopper panel research. The findings indicate that UK shoppers’ interest in celebrating the occasion stands at 52 percent and that spending plans are up on 2017 figures, with total expenditure on the event forecasted to reach £799 million. Alastair […]

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Insight: Marketing Trends – 2018 Will Be the Year of Experience, Bizzabo

Bizzabo has published a report in partnership with EventMB on “The Rise of Moment Marketing in Events.” The report delivers a complete overview on the rising trend of Moment Marketing, and how organisations can use it to drive activations, registrations, conversions and desired actions among key audiences. Events have evolved into strategic tools that deliver […]

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Guest Blog: Smart home tech is leaving not so smart Brits baffled – Gekko Field Marketing

The results from a recent study conducted by field marketing agency Gekko entitled ‘Smart Home Shopper’ reveals that more than half of Brits have purchased smart technology for their homes – but have little idea how to use it. The study which investigated smart home purchasing behaviour found that 56 percent of adults have bought the latest must-have […]

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Insight: Sales salaries rise, as competition for the top candidates remains fierce, CV- Library

It’s clear that organisations are working hard to attract talented sales professionals into their roles, with advertised salaries for these positions witnessing a 4.3% increase last month. That’s according to the latest data from CV-Library, the UK’s leading independent job site. The data explored fluctuations in salaries, jobs and applications throughout April and compared these with statistics […]

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Insight: 67 per cent of shoppers prefer to make big life event purchases in-store rather than online – Retail Marketing Group

Shoppers are still turning to bricks and mortar stores over online shopping when it comes to purchasing high ticket items. Results of a survey indicate that on many occasions, transparency overcomes convenience and consumers are more confident in their decision-making when able to interact with a product first-hand. The survey carried out by Retail Marketing Group looked into […]

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Retail Execution in Ireland – Gordon Neil, Development Director, McCurrach

McCurrach Development Director, Gordon Neil shares his insight into the stark differences between the UK and Ireland FMCG retail market, and gives us some tips on how he thinks both field marketing agencies and suppliers should think about Ireland.   “I thought it would be good to talk about retail execution in Ireland because, given […]

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Q4 2017 Review – Rhys Jones – Director, Retail Alchemy

In case you missed the Spring issue of FMBE Magazine, here is the popular ‘Activity Report’ from SpaceandPeople which overviews trends from the previous quarter (ie Q4, Winter 2017) Food and drink sampling was as popular as ever in Q4 with a range of brands choosing train stations and city centre locations as their venue […]

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Insight: Sponsor Edge; Coca-Cola and McDonald’s among top brands for World Cup Fans – GlobalWebIndex

A global survey of 34,390 people who plan on watching the World Cup reveals 54% of fans are brand-conscious. A global survey of 34,390 internet users by GlobalWebIndex reveals 32% of FIFA World Cup fans consume Coca-Cola, the official sponsor, each week. The study also reveals 57% of fans visit fellow sponsor McDonald’s at least […]

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Insight: ‘cookie law’ could see brands lose more than 40% of web traffic according to Mailjet

A new international study commissioned by email service provider Mailjet among 400 marketers in the UK and France has found 30% plan to reduce the amount of cookie-based display, paid search and retargeting they carry out in the immediate aftermath of the new ePrivacy regulation. According to the study, while 85% of marketers are confident they know the difference between […]

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Insight: Study examines the generational divide in IT, Spiceworks

Spiceworks has announced the results of a new survey that examines buying habits across different generations of technology buyers to understand what influences their business and personal technology purchasing decisions. The findings indicate that compared to Generation X and baby boomers, millennials are influenced by a different mix of brand and product attributes and therefore […]

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Insight: Market research lowers barriers to work for parents – Protel Fieldwork

Market research fieldwork is an ideal job for mums who want to ease back into the workplace after taking time off to look after their children, according to Annita Small, founder of Protel Fieldwork, a Coventry-based agency with a national reach. At a time when the debate about the UK’s childcare system is heating up, she said parents […]

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Insight: Seed study reveals emerging generation of digitally-jaded but ethically-minded students

Global student marketing agency, Seed has collated the views of tomorrow’s consumers by interrogating Gen Z student culture. The study, called What Matters To Us, questioned over one thousand students across the UK on their attitudes to everything from social media’s impact on mental health through to political activism. With 77% of questioned students saying they […]

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Insight: Music is more memorable than visuals in marketing – PHMG

A major new consumer study has revealed music can be more effective than visuals in shaping perceptions of a company’s brand. Visual branding has traditionally been the sole focus for many organisations but 60 per cent of respondents actually believe music is more memorable when used in marketing. The research, conducted by audio branding specialist […]

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Insight: 44% of UK shoppers put off by irrelevant offers – Ecrebo

More than 4 in 10 (44%) UK shoppers shy away from brands that don’t offer them personalised, relevant offers; this is according to consumer research conducted by Ecrebo, the point of sale marketing specialist. In addition, 68% said they expected to be offered promotions based on their past purchases. The aim of the research was […]

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Insight: Chinese New Year sees 38% year-on-year growth in orders – Rakuten Marketing

Data insights from international affiliate publisher networks collated by marketing solutions provider, Rakuten Marketing, show a 38% year-on-year increase in orders for advertisers during the core three day period of Chinese New Year. In particular, non-retail areas such as travel are among the fastest growing internationally. 2017 figures show a 17% bump in completed transactions […]

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Insight: One Hour Translation – 31% of the people who plan to buy a Valentine’s Day gift, intend to buy it online

A survey by One Hour Translation has provided an international perspective for consumer preferences around the world concerning the purchase of Valentine’s Day gifts this year. The survey, which the company held in January 2018, reveals that 31% of those who answered that they intend to buy a Valentine’s Day gift this year intend to […]

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Insight: Shoppercentric – Times are tough, but we remain a nation of shoppers

Independent shopper insights consultancy, Shoppercentric, have for a third year, launched its Shopper Stock Take Index, enabling valuable year-on-year comparisons across UK shopper’s thoughts and feelings about the grocery retail sector. More than a thousand online survey responses were collected from shoppers and findings indicate more people are making changes to their shopping habits. “This is the […]

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Insight: Creative problem-solving skills are key to tomorrow’s jobs, but today’s curricula are leaving students behind, Adobe

Adobe has released a global research study on the importance of teaching creative problem solving skills to students to ensure their success in tomorrow’s workplace. In researching Creative Problem Solving in Schools: Essential Skills Today’s Students Need for Jobs in Tomorrow’s Age of Automation, Adobe surveyed 2,000 educators and policymakers from the U.K., Japan, Germany and the U.S., […]

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Insight: Gym beats budgeting – Londoners spend nearly £200 per piece of activewear, Rakuten Marketing

New research from Rakuten Marketing unveils findings from 2000 consumers across the UK on the latest activewear trends today. The results show UK consumers’ most expensive single activewear purchase averages at £141, rising to £187 among activewear shoppers in London. Nearly half of Brits are likely to have spent this much money on footwear – […]

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Insight: Out-of-home advertising boosts market share by more than a third – Rapport

A new report reveals that using out-of-home (OOH) within advertising campaigns increases market share growth by 36 percent, boosts profit growth by 20 percent and attracts 15 percent more new customers compared to campaigns that shun OOH. The report, compiled by esteemed industry analyst Peter Field and commissioned by Rapport in association with the IPA, […]

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Insight: New research reveals a quarter of rail commuters using mobiles to shop on the move – KBH On-Train Media

From cars and holidays to sports equipment and luxury goods, new research has unveiled the growing appetite among today’s rail commuters to make on-train purchases from their mobiles during their commute. The study, commissioned by KBH On-Train Media, found that a quarter (26%) of commuters now use their train time to make purchases via connected […]

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Insight: Three-quarters of brands experienced trademark infringement in past year – CompuMark

CompuMark has announced the findings of its latest research that reveals the scale of global trademark infringement. The survey demonstrates that almost three quarters of brands (74%) experienced trademark infringement in the last year, with four in 10 saying infringement has increased. Reporting on the impact of this trademark infringement in The Trademark Ecosystem: Insights […]

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Insight: Consumer high street retail habits are changing – NexusEngage

NexusEngage’s experiential marketing technology is adding to the experience of shopping; 30 million interactions in 2017 underlines this change in habit. Millennials are turning to the high street; retailers have the “location, location, location”, they just need to maximise it. Our shopping habits are continually changing. The advent of the internet, our reliance on mobile […]

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Insight: Digital will dominate marketing and PR trends in 2018 – Champions plc

Experts at brand agency Champions (UK) plc are predicting that digital will dictate industry trends for both brands and professionals as we move into 2018. After recently confirming plans to invest £1m in a state-of-the-art digital media suite that will further expand its capabilities, the agency explains the anticipated movements within the sector that have […]

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Insight: Online traffic set to peak on Boxing Day – PriceSpy

Online shopping traffic ahead of Black Friday will have peaked on the first (5th December) and second (12th December) Tuesdays before Christmas. With shoppers sensibly factoring in Christmas delivery times. According to PriceSpy, the fully impartial price and product comparison service. PriceSpy also revealed that 8.00pm is the most popular time for online shopping during […]

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Insight: Marketing masterclass from Aldi and Asda leaves the Christmas competition standing – Mailjet

Budget supermarkets knock Waitrose off the top spot with expert direct marketing and social responsibility campaigns Annual research from email marketing and transactional experts at Mailjet, reveals that Asda has won the Christmas battle of the inbox and Aldi topped a separate consumer study for its ability to engage shoppers on a personal level with advertising […]

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Insight: Shoppers plan an organised, on-budget and thoroughly British Christmas – Wunderman

In what could provide inspiration for our Brexit negotiations, the UK’s Christmas 2017 is set to be a very British affair that is well-organised, joyous, and within our means. Research for leading digital and customer experience (CX) agency Wunderman, conducted by YouGov, asked over 2,000 Britons about the food and drink they plan to buy […]

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Insight: Unilever and Nestlé study reveals ROI of online ads

A year-long research project involving Unilever, Nestlé, i2c, Nielsen, Nectar and the IAB UK has revealed the degree to which online display ads drive sales of popular household brands both in-store and online. Ads for nine brands – Nescafé, Häagen Dazs, Persil, PG Tips, Magnum, Surf, Maille, Tropicana and Aquafresh – were tested across mainstream […]

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Insight: $300 billion at stake as plain packaging threatens beverage industry – Brand Finance

Following the introduction of plain packaging for tobacco products in some countries and calls to extend the legislation to other sectors, Brand Finance has analysed the potential financial impact of such a policy on food and beverage brands in four categories: alcohol, confectionery, savoury snacks, and sugary drinks. Eight major brand-owning companies are predicted to […]

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Insight: Medium-sized creative agencies are feeling the squeeze finds New Business Barometer from JFDI

Agencies with 51-150 employees are at a competitive disadvantage when it comes to new business opportunities, found the second annual New Business Barometer by JFDI in partnership with Opinium Research. Responses from agencies across 16 core disciplines from tech and experiential to design and branding confirm that medium-sized companies are feeling the squeeze when competing […]

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Insight: Conran Design Group and Adoreboard find out how TV viewers feel about this year’s Christmas ads

Amid much anticipation and expectation, the Christmas TV commercials have aired. Industry comment and opinion about which one is best is rife, but how do those whose opinion really matters feel? Conran Design Group has partnered with Adoreboard to find out how TV viewers feel about this year’s selection of Christmas ads, from retailers and […]

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Insight: Young people win the emotional budget in analysis of 20,000 tweets – Conran Design Group & Adoreboard

Conran Design Group has partnered with Adoreboard to find out how people feel about the budget, analysing the emotional content of tweets (joy, trust, anger and sadness) and the impact it will have ultimately on consumer spend. 10,000 tweets were analysed pre-announcement, revealing how people feel about the budget; what their key concerns are. We […]

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Insight: A guide to Black Friday Nigel Arthur – managing director EMEA, Urban Airship

Amidst the chaos of Black Friday, there’s a fine balance between engaging consumers and overloading them with information to the point where they become annoyed. With so many retailers broadcasting their offers over multiple devices and channels such as email, social, print, SMS, television etc., brands need a way to cut through the noise and […]

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Insight: Contact centre employees warn lack of support will impact the brand experience – Calabrio

New Calabrio study reveals complicated customer issues are the number one challenge facing contact centre employees, and brands are failing to provide needed support While customer experience continues to be the top priority for businesses, a new report announced today, “The Health of the Contact Centre: Agent Well-Being in a Customer-Centric Era,” reveals that 56 […]

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PR Industry in South-East Asia facing demographic transformation – Burton-Taylor Report

PR professionals in South-East Asia are facing radical change as demographic shifts shake up traditional PR practices, according to a new report published today by Burton-Taylor International Consulting (part of TP ICAP’s Data & Analytics division). The analysis is based on in-depth interviews with PR practitioners doing business in Singapore, Malaysia and Indonesia and across the […]

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Insight: Product range rather than convenience or price drives consumers in-store – IRI European Shopper Report

Product range continues to drive shoppers into stores, with the majority of shoppers preferring a ‘wide range of products’ over convenience, quality and store services in many cases. This is according to a new Shopper Insights Report of 2,600 European consumers across seven countries conducted by IRI, the big data and technology expert for consumer industries. The report […]

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Insight: Halloween now viewed as start of Holiday Shopping Season – Bazaarvoice

With just under eight weeks until Christmas Day, Halloween is now viewed as the start of the Holiday Shopping Season, according to stats released by software-as-a-service (SaaS) company Bazaarvoice, helping brands and retailers transform earned media into increased sales. Star Wars costumes are also the most popular on Halloween according to the data – for […]

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Insight: Retail is Not Dead – Natural Insight survey finds 87% plan to shop in retail stores this holiday season

Despite the increase in online shopping, 87 percent of people still intend to shop at retail stores this holiday season. This finding is part of a 2017 Holiday Store Shopping Report commissioned by Natural Insight. The full report delineates which demographics are most likely to shop in-store, as well as common stressors that prevent these holiday […]

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Insight: Friends and family more influential than influencers – Because

Friends and family are on average four to five times more likely to influence people’s brand purchases than famous ‘influencers’, according to new research from creative experiences agency, Because. Despite the rapid growth of influencer marketing and the rise of social media superstars, the research of 1,000 UK consumers aged 18-40 suggests most people are […]

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Insight: DMA – How travel brands can win trust

Consumers want travel brands to provide value for money (59%), as well as ease of use (58%) and a good customer services (58%), according to research conducted by the DMA, with partners Emarsys, Epsilon, Feefo and Wiraya. When booking a holiday, two thirds of customer chose to book online, with a fifth deciding to book […]

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Insight: Mailjet – Lost emails cost customer relationships in under 60 seconds

New research from email service provider, Mailjet, has revealed an alarming risk to customer retention around business critical transactional emails – the purchase confirmations, e-tickets and account notifications – which 28% of consumers across the UK and France say they now receive four or more times per day. Regardless of the monetary value associated with […]

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Insight: New Research Highlights Trust Issues Amongst UK Shoppers- Shoppercentric

The latest industry report from Shoppercentric, a leading independent shopper research agency, has been launched today. The research, entitled: “WindowON…Trust Issues” was carried out across 1048 UK shoppers aged 18+ and looks at how shoppers feel about the retailers and brands they purchase from. “Over the last few years, with the rise of social media […]

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StreetPR invests 2% of turnover into quality control

On top of carrying out its usual checks on ongoing campaigns, StreetPR has made a public commitment to staff quality by announcing the launch of a new team dedicated to closely monitoring the behaviour and performance of its brand ambassadors. Representing the face of a brand and being its key point of direct consumer contact […]

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Insight: DMA – Consumers favour established brands and online travel booking sites

  Consumers favour established brands and online travel booking sites, according to the latest Customer Engagement: Travel report released today by the DMA. When asked to name their favourite travel brand, Thomson was most mentioned, followed by Booking.com and Thomas Cook. However, consumers also mentioned over 70 different brands, highlighting the wide range of brands […]

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Insight: Barclays – UK retailers could generate £10.5bn more in five years by streamlining online purchasing

British retailers are losing out on £3.4 billion worth of goods left in virtual shopping baskets each year, as two thirds of the contents of all virtual shopping baskets are abandoned. Across all devices, 86% of browsers save items to online shopping baskets and wish lists but consumers switching from mobile phone browsing to laptop purchasing, […]

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Insight: Digital Media Stream – The psychological bias behind why some of us will never trust online advertising

According to a study of 2,000 regular Internet users, conducted by inbound marketing agency Digital Media Stream, consumers are three times more likely to trust retargeted online advertis (adverts for sites or products the user has previously viewed) if they understand the marketing technology being used. Noted psychologist Professor Sir Cary Cooper believes a common […]

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Insight: Why expensive wine tastes better – INSEAD Buisness School

Price labels influence our liking of wine: The same wine tastes better to participants when it is labeled with a higher price tag. Scientists from the INSEAD Business School and the University of Bonn have discovered that the decision-making and motivation center in the brain plays a pivotal role in such price biases to occur. […]

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Insight: £3.7 billion worth of discounts disappear from supermarket shelves as promotions fall to lowest levels in 10 years – IRI Price and Promotion study reveals

The pressure on UK retailers to be more transparent in their pricing has seen the number of trade promotions fall to their lowest levels for 10 years, and in 2017, shoppers will receive £3.7 billion less in promotional savings. This is according to a new report launched today by IRI, the provider of big data […]

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Insight: Multi agency competition must stop, or Cx will suffer, say CAB Studios

Strategic brand, marketing and digital consultancy CAB Studios are calling for specialist agencies supposedly working together on integrated campaigns, to stop competing with each other for the biggest budget, which they say will lead to a fragmented strategy and ultimately, a less compelling customer experience. CAB Studios, whose client list includes PizzaExpress, Jamie’s Italian, DW […]

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Insight: DMA – How to win trust and loyalty

Half of consumers tend to remain loyal to brands they like, but the vast majority still spend time researching products to make sure they get the best deal, according to DMA research How can businesses meet consumers’ demands to build more trust and loyalty in the future? Consumers are increasingly loyal to brands, but at […]

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Insight: Mailjet – World Emoji Day 2017; are we over the emoji?

Despite the momentum around emojis with an upcoming film ‘The Emoji Movie’ and World Emoji Day, research from email provider Mailjet reveals emojis appear to have lost the momentum that made them such an effective marketing tactic in 2016. Conducted via a series of tests among Mailjet’s database of over 30,000 subscribers, the research found […]

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Insight: Talkwalker – Lavazza Wins Wimbledon

Italian coffee brand Lavazza was the most used logo from the Wimbledon Tournament in UK social media according to Talkwalker, a global social analytics and brand recognition technology provider. Using the latest social media analytics technology across all social media linked to Wimbledon, Talkwalker counted 15m interactions, 1.75m tweets and 2.2m tweets and posts from the […]

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Insight: Brands with outdated talent acquisition strategies will fail in the customer age, say CAB Studios

Strategic brand, marketing and digital consultancy CAB Studios claim that creativity is often overlooked by organisations seeking out the next generation of talent, and that creative education must be mandated and regarded more highly in order for the industry to continue to grow. This is according to their new White Paper ‘Power to the Customer’, […]

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Insight: DMA – Conflicted consumers are loyal, but always looking for a deal

 A climate of intense uncertainty where any authority can be challenged, any claim discounted and any truth upended typifies 2017. Since the last Customer Engagement study in Spring 2016, the concepts of “post-truth”, “echo chambers” and “filter bubbles” have become part of mainstream language. The urge to question what and who we believe in has […]

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Insight: Greenlight Digital – IoT is the most talked about tech trend at this year’s London Tech Week, whilst Google is most mentioned brand on social

Last week marked London Tech Week, Europe’s largest festival of technology and innovation. This year, creativity and talent came together to map out the biggest trends and upcoming tech that brands need to be aware of. However, whilst there may be hype around the top trends, marketers have to be proactive yet cautious when looking […]

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Insight: MarkMonitor- Nearly 75% of brands losing money through online counterfeit goods

A survey carried out by online brand protection specialist MarkMonitor has revealed that almost three quarters (73%) of brands have seen their sales negatively affected as a result of counterfeit goods being sold online. 42% of respondents stated they had lost up to 10% of their sales, while more than one in five (23%) believed […]

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Insight: CompuMark- 43% of trademark professionals identify Brexit as major challenge

Unsurprisingly Brexit was high on the agenda at a recent industry symposium, with 43% of trademark and brand professionals from global brands stating preparations to depart the EU will be one of their biggest challenges in 2017. This is according to research carried out by CompuMark, the industry leader for trademark research and protection. As […]

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Insight: New research from Freeman and SSI confirms brand experiences matter to marketers and they are willing to pay for them

Global survey shows marketers trust well-designed sensory experiences to build relationships, drive sales and appeal to new audiences CMOs, brand managers, and event planners alike worldwide are putting more emphasis on in-person brand experiences, according to a new survey conducted by Freeman and SSI, provider of data solutions and technology for consumer and B-to-B survey research. […]

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Insight: Calabrio – C-suite executives rank customer experience above sales and marketing as top priority

Calabrio releases a report revealing over half of senior executives view customer experience as the most important way to differentiate their brand, but lack clear leadership and insights. According to a new report, “Success in The Experience Era: Connecting Customer and C-suite,” UK and US business executives rank customer experience above sales and revenue as […]

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Insight: McCann Worldgroup UK – In climate of global uncertainty, Brits resolute, proud and unexpectedly optimistic

Against a global background of isolationism, uncertainty, and mistrust, today’s Britons demonstrate unexpected confidence in their nation and belief in the potential of foundational institutions and major brands for stability, truth, and leadership finds a new research initiative ‘Truth About Britain’ launched by McCann Worldgroup UK . The study, designed to track and analyse the […]

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Insight: Relay42 – 92% of CMOs in financial sector prepared for GDPR

New research from Relay42 has identified profound challenges for the financial services industry regarding the General Data Protection Regulation (GDPR) updates — which will be effective on 25th May 2018. The research showed that 96% of C-level finance marketers (CMOs) believe that GDPR is the responsibility of their IT counterparts, with only 4% saying marketing […]

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Insight: Captify – New research reveals that consumers associate Ferrari with sport rather than luxury

To tie in with the 70th anniversary of the debut of Ferrari’s iconic 125S hitting racetracks for the first time, new search trends analysis research today reveals the luxury car maker still holds pole position amongst sports car aficionados. Captify, a Search Intelligence data activation company, which analyses 33 billion online monthly searches, found that […]

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Insight: CompuMark- Hashtag trademarking on the rise with a 64% increase in one year

CompuMark has announced the findings of its latest research into the trademarking of hashtags, with a global growth of 64% in 2016 from the previous year. Notable registrations from well-known international brands include #lovetravels (Marriott), #getthanked (T-Mobile), and #gofor2 (Hershey). Since the first trademark application for a hashtag was made in 2010, there have been […]

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Insight: Actinic, M-Commerce – 86% of UK digital shoppers have made a purchase via smartphone

Actinic unveils the results of the tenth annual ‘e-Merchant profile’, a study carried out by Actinic between November and December 2016 comprising data from 2,100 European companies. The study confirms that mobile is fast becoming a key sales channel.    The study shows the speed at which people are adapting to m-Commerce as a mode of […]

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Insight: Research reveals the secret to lasting customer loyalty- Graham Ede, Yonder Digital Group

New research commissioned by Yonder Digital Group reveals that customers still prefer human interaction at key points of their journey to purchase, while speed of response also ranks highly in customer priorities. Latest research commissioned by Yonder Digital Group canvassed 1,000 UK consumers and found that brands seeking to encourage loyalty and repeat custom should […]

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Insight: Two thirds of big brands committed to increase online ad spend despite growing concerns around viewability, fraud and basic metrics

Half of advertisers plan to increase spend by up to 20%, while a third plan to maintain existing or reduce online spend The majority of the world’s largest advertisers are committed to increased investment in online advertising in 2017-18, some by as much as 40%. This comes despite increasing questions about its effectiveness and transparency, […]

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Insight: Momentum Worldwide- Gamers predict watching video games will overtake traditional sports by 2022!

The ‘We Know Gamers’ research study conducted by global brand experience agency, Momentum Worldwide, has uncovered new information on the media consumption habits and behaviours of gamers. The We Know Gamers global study of 2600 people revealed that a majority of gamers believe watching and playing video games will overtake the viewing and playing of traditional sports […]

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Insight: Mailjet research suggests consumers predict short-term success for LinkedIn and Snapchat

New research conducted by email service provider, Mailjet, reveals consumers’ pain points with new communication channels and how they would rather brands use emerging technologies and features to communicate with them. The findings show that email is the platform most people think we will definitely still be using in ten years’ time (41%), followed by […]

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Insight: Acquia – Majority of brands struggle to deliver personalised digital experiences

Despite the hype around ‘personalisation’ as a marketing trend, most respondents (89 percent) report they can’t deliver personalised digital experiences, research by Acquia has found. The research shows that attempts to deliver effective personalised experiences are being hampered because brands are struggling to get the basics right from both a technical and cultural point of […]

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Insight: IDM-DMA Employability – As consumers become more attached to the digital world, the marketing industry must follow-

Ahead of the first Creative Data Academy in Scotland, the MD of IDM-DMA Employability says marketing needs to keep up with consumers when it comes to digital adoption. Sponsored by Camelot, REaD Group, DM Trust, Data IQ and RAPP, the Creative Data Academy was launched in 2013 to offer these students access to the training […]

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Insight: Technology for Marketing, the IDM and Pure360- Marketing teams will need to change to keep up with technology

Technology for Marketing, the Institute of Direct and Digital Marketing (IDM) and Pure360 have released ‘The Marketing Team Structures Report 2017’. The new research reveals how marketers are resourcing and restructuring to cope with the technological challenges of the years ahead. According to the marketers surveyed, a third (33%) of marketing teams expect to become […]

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Insight: Conran Design Group measures human emotion to discover which brands make the strongest emotional connections with their audiences

Brand design agency Conran Design Group has collaborated with emotion analytics company Adoreboard in a study of the Pharmaceutical industry, to measure how emotionally connected Pharma brands are to their audiences through social media and the impact of these interactions on customer experience. Adoreboard’s advanced emotion detection platform, Emotics (mathematical algorithms), unlocks emotions expressed in […]

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Insight: Eptica- UK retail customer experience failing to improve with nearly 50% of queries left unanswered

Despite 93% of consumers revealing they are more likely to buy if they receive a positive customer experience, UK retailers are struggling to deliver adequate, consistent service new research suggests. Companies were unable to answer 46% of customer queries received on email, the web, Twitter and Facebook, with only 7.5% responding on all four channels […]

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Insight: Mars, Inc. and Realeyes: emotion measurement can identify which ads sell and which don’t with 75% accuracy

A study by Realeyes and Mars, Incorporated has revealed emotion measurement technology can distinguish between ads which deliver high or zero/low sales lift with 75% accuracy. The study involved 149 ads across 35 brands and 22,334 people in six countries. Realeyes measured how people felt while they watched the ads by using artificial intelligence to […]

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Insight: Mindtree- automation complements in-store human assistance for next level of shopping experience across age and gender

Mindtree, a global digital transformation and technology services company, has released the findings of a study on how rapidly evolving digital trends like social media, mobile applications and automation are reshaping the way retailers engage with customers. Titled “Sixth Sense of Retail’, the study is based on a survey conducted with 2,000 consumers across in […]

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Insight: The Marketing Creative- Bricks and mortar stores still matter to millennials

Despite their affinity for online shopping the majority of millennials haven’t completely abandoned the high street and still value physical stores, reveals a new report by The Market Creative. The ‘Future of Marketing’ aims to capture some of the directions, trends and possibilities shaping marketing today and in the future. As well as views from experts […]

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Insight:Top brands and trends at MWC- Matt Cross, UK MD, Hotwire

Matt Cross, UK MD at Hotwire, shares his thoughts on how certain tech companies have resurfaced, as well as the rise of 5G and IoT, at a conference that used to be all about just mobile handsets. Mobile World Congress (MWC) this year saw some big names remove themselves from the conversation and instead, a […]

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Insight: Axonn Media- Flexibility key to Marketers’ job satisfaction but most still bound to 9-5 office jobs

Flexibility in their working life is increasingly important to marketers, but few benefit from working for companies where part-time hours or homeworking are encouraged, according to new research.1 Out of 288 marketers polled by content marketing agency Axonn Media, nearly 4 in 5 (77%) still work full-time in the office. Its Gender in Marketing 2017 […]

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Insight: Captify- data reveals top three searched for brands during LFW

Captify, which analyses 30bn searches a month, reveals top three searched for designers during LFW: Mulberry, Burberry and JW Anderson Thanks to the buzz about LFW some designers saw online searches go through the roof, with Ryan Lo experiencing the biggest jump (of 2000%+) over the week Searches for designer sneakers rose by 60%, followed […]

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Insight: British Brands are experiencing an identity crisis, a new study from The Partners reveals

7 out of 10 people aren’t concerned about foreign companies taking over British brands 41.8% believe that brands should emphasise their Britishness more to appeal to a wider range of global consumers. Only 25% of UK consumers selected Britishness and British heritage as the top aspect of importance The Partners has launched a comprehensive study […]

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Insight: Wiraya- CRM managers lack the data and strategy to communicate with customers effectively

A survey of 500 leading CRM managers released by marketing technology company Wiraya, revealed that CRM is perceived as a key business driver for over 30% of businesses, yet many lack the clear direction and customer insight to support their goals and create direct profitability for their business. Almost half (47%) of respondents cited the […]

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Insight: FastPay- Ad payment terms increase by 20 days over last three years

FastPay has analysed its data bank of client invoices and has found that agencies and other providers are waiting an average of 86 days to be compensated for their work. FastPay’s data factored in 31,529 client-invoice payments from 2,392 different companies, in the period from January 2013, when the average agency invoice was paid within […]

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Insight: Drinkers ignore responsible drinking messages in pub environment

Drinkers are much less likely to notice responsible drinking messages on posters displayed in a busy, cluttered pub interior than in a plain and simple room, like a doctor’s surgery, show results of a study published today by psychologists at London South Bank University (LSBU). Results of the pub environment experiment show that responsible drinking […]

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Insight: Facial tracking shows Skittles and Mr Clean were most effective Super Bowl ads

Mr Clean and Skittles produced the most engaging Super Bowl ads according to a study that measured people’s facial expressions. Mr Clean’s Cleaner of your Dreams and Skittles’ Romance both scored 98.0% on the emotionally compelling, or engaging, scale, which is a combined measure of how well the ad grabbed viewers’ attention, kept it and […]

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Insight: Brand Finance- Apple no longer the World’s most valuable brand

Google’s brand value rose by 24% during 2016 (from US$88.2bn to US$109.4bn) whilst Apple’s declined from $145.9bn to $107.1bn, according to the latest Brand Finance Global 500 report. Google last occupied the position of the world’s most valuable brand in 2011. The company remains largely unchallenged in its core search business, the mainstay of its […]

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Insight: Fastline International- How the EU saved Britain’s Christmas

EU shoppers ordered over 25% more gifts from UK internet retailers this year say e-delivery specialists Fastlane International. We might be in the middle of a rather messy divorce from the European Union; but European shoppers didn’t let Brexit put them off buying British goods this Christmas. The global internet delivery expert Fastlane International says […]

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Insight: xAd reveal high street winners this Christmas

As retailers share their Christmas trading updates, footfall analysis from location intelligence company xAd reveals which locations received the most footfall and had the biggest uplifts in visitors over the festive period. Customer footfall to specific grocery brands, department stores and shopping centres were measured between 9th December and 2nd January. The top 5 grocery […]

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