FMBE Blog: 7 of the best – roadshow rulers
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According to the stats from the last few years at FMBE, these agencies are the royal rajahs of the most effective roadshow. These are the agencies that have orchestrated campaigns that have allowed creativity to thrive through great planning and logistics – and delivered fantastic return on engagement back to the client.
Sense
The agency enjoy a wide variety of FMCG clients with high accountability requirements – for a reason. Independent evaluation is the rule of thumb at Sense and together with a keen eye for all manner of potential returns and rewards that means that Sense never seem to miss a trick to enhance engagement returns. Wins for Lake District Cheddar in 2013 and Kingsmill in 2012, plus silver with Ryvita in 2011 have been followed by regular shortlisting since and will likely be the team to beat in 2016.
PrettyGreen
The winner’s enclosure has not been threatened since gold and silver successes with Cadbury in 2011 and 2012 but give the PrettyGreen team the right campaign with the right opportunity and we’d expect their blend of face to face organisation, bright ideas and PR amplification skills to give any brand a shot at surpassing campaign KPIs.
Liquid Thread
2015 ‘s winner was a new name for the FMBE gold podium and looks a good prospect for the future with very strong justification of the shopping centre venues as media. The campaign for Vidal Sassoon was seen by 1.26million consumers and measured word of mouth, product recommendation, product indexing and sales uplift.
The Field
A Student Union tour with Ubisoft for Assassin’s Creed laid the path to 2014 gold award success in the roadshow category for agency The Field, an agency that is on the upwards trend for FMBE award success. From pre-promotion, to pod design to purchasing and social sharing mechanics, the client testified that The Field had made the absolute most of the promotion.
i2i Marketing
i2i campaigns are rubber stamped as the work of consummate professionals. Silver in 2013 was a fine example with huge vigour and energy pumped into a well-designed Mega Vend campaign for MAOAM. A massive 1.5million samples campaign delivered a massive fanbase uplift.
Silver in 2015 marked the next stage on the up for this agency that has grown its influence outwards from its Newcastle base. The Road Respect campaign has proved the agency’s ability to make the very best of local opportunities with visitors to the intu Metrocentre and beyond and 2016 is already showing new client relationships.
smp
Integrated shopper marketing agency smp hasn’t had a major roadshow at FMBE for a few year’s but a dominant cross category performance led by their roadshow work with Andrex back in 2013 saw the agency being very highly rated by FMBE judges.
