Paul Mazoyer

Field Sales Manager, Off Trade, Heineken UK Limited


What do you enjoy most about working for Heineken?

I lov19264b1e the challenge of continuous improvement and trying to stay ahead of our competition. We have a fantastic portfolio of brands and our business is driven by how we engage our consumers. The pace and variety of the work we do means we are always busy but I love selling Cider and Beer and ensuring our consumers can always find our products in store.

Why does Heineken use FM?

We use a Field Marketing agency for several reasons. One is always cost considerations vs setting up an internal department. Second is expertise and third is an extension of our customer contact network.

What do you look for in an agency?

Expertise and a dynamic, value-adding mentality.

How useful are FMBE Awards to help identify the best agencies/standard?

Any agency that is getting industry recognition for the work and results they produce are worth learning more about.

Is FM Magazine useful to you? Why?

Yes, because it helps remove me from the bubble of working with one agency and provokes discussion and new ways of thinking about our approach.

What has been a highlight of the last year or two?

The way in which we have delivered our NPI to market with pace and amazing activation in store. Also the recognition that the Star Retailer scheme continues to receive.

What is on the horizon at work in the next 12 months?

 We’re looking at ways to constantly improve our performance and effectiveness in store and we’ll be trialling some new technology and approaches in 2016.


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