Fox Networks Group launches guerrilla OOH campaign with Kinetic
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Fox Networks Group has teamed up with Kinetic and Mindshare to launch a digital Out-of-Home campaign to amplify the release of its new espionage drama series, ‘Deep State.’
The core campaign – developed by Kinetic’s full service creative division, Kinetic Active – will comprise London wide digital out-of-home activations between 30th March and 5th April, with projections across London adding a guerrilla element to the campaign. At a time when concerns about ‘fake news’ and the impact of social media are at an all-time high, images will be projected onto sites in Camden, on Oxford Street and Shoreditch High Street station on 31st March, driving increased awareness of the show and its central themes.
Nikki O’Connell, senior marketing manager at Fox Networks Group, commented: “We’re really excited to be working with Kinetic and Mindshare on this innovation. The guerrilla style projections provide the perfect canvas on which to explore some of the themes of Fox Networks Group’s first regionally scripted commission, Deep State.”
Rosie Straker, senior account director at Kinetic, said: “We are thrilled to have partnered with Fox Networks Group on this innovative Out-of-Home campaign, which showcases the versatility and creativity of the medium at its best. In being open to unconventional formats, Fox Networks Group allowed us to push the boundaries and, as a result, we’ve succeeded in creating a dynamic and arresting campaign that is true to the spirit of the show. ”
