FMBE Awards announces 2016 shortlist

A record entry at FMBE this year has made shortlisting harder than ever. As usual FMBE has attracted the best brand campaigns from global and challenger brands with strong interest and representation from agencies nationally and globally. Congratulations to all who have made it. Feedback is available for all that didn’t make it following the awards night on October 20th. You may pre-request feedback for any entry not making the shortlist via victoria@fieldmarketing.com. Judges have selected 6 or 7 finalists per category, bar A & F where 8 were chosen and U where a late withdrawal post-judging has left us with 5 finalists.

If you have made the shortlist, congratulations, you are the tip of the iceberg in a very fine year. Please come and celebrate your achievements with us at the awards evening. This is your industry and your event, so come and share in the fun and networking. Tables/seats are prioritised by booking order. A booking form is here.

Agency of the Year contenders are due to be announced on Thursday morning, 8th September.

 

Field Marketing Categories

A: Outsourced Sales Performance of the Year

Atomic Live – Tangerine

Channel Assist – Panasonic

Field Sales Solutions – Pladis

FMI – Electric Ireland

Logobrand – Wrigley

ODM – Virgin Atlantic

REL Field Marketing – Danone Waters/Red Bull

REL Field Marketing – Nikon

 

B: Most effect demo or sampling at retail

Fizz Experience – The Food Warehouse by Iceland

Gekko – Beko

GMR Marketing – Miller Lite

N2O – Flora & Bertolli

PSfm – Sonos

REL Field Marketing – Panasonic

Space – Nivea

 

C: Field Data Award

Field Sales Solutions – Ferrero

Gekko – Hive

gemsatwork – Atkins

Logobrand – Wrigley

NexusEngage – VIP e-Cigarette

Orchid – Storck

REL Field Marketing – Danone Waters/Red Bull

 

D: Most Effective Instore Marketing

A huge entry saw a variety of approaches in store. To make like for like comparisons as close as possible the category has been split into campaigns that are led by the objective of influencing stores and campaigns that are led by direct shopper engagement. The quality was high enough for a gold in both divisions. Both golds will be stage presented on awards night.

 

D1: Influencing Stores

Contract People – Carr’s

Logobrand – Tassimo

McCurrach – Kerry Cheestrings

REL Field Marketing – Ritz Crisp & Thin

REL Field Marketing – Tetley

Spark Field Solutions – Adidas

Tactical Solutions – Tangerine

 

Most Effective Instore Marketing

Engaging Shoppers

BWP Group – IKEA

g2 – Fitbit

Gekko – Karcher

Grup Sapte – Beko

Momentum – Asda (Evian)

Momentum – Asda (Minions)

PrettyGreen – Pandora

 

E: Tactical Campaign

As anticipated on the entry form the category is split into 2 divisions. Both division has a gold winner for the stage presentation on Oct 20th.

E1: At Store/ROI Led

Agent42 – Acer

Gekko – Acer

Logobrand – Tassimo

PSfm – Sonos

REL Field Marketing – Tetley

Tactical Solutions – innocent

 

E2: Tactical Campaign

POS/ Marketing/Experience Led

Cebuana Lhuillier (in house)

Contract People – Hop House 13

eXPD8 – M&S Rosie

Slingshot Sponsorship – Rockstar Energy Drink

Spark Field Solutions – Intel

Worth Retail – The Pet Shop Boys SUPER

 

F: Team of the Year

Field Sales Solutions – Ferrero

Field Sales Solutions – Pladis

Kru Live – Bright Partnerships and DHL

ODM – Virgin Atlantic

Orchid – Storck

REL Field Marketing – Molson Coors

REL Field Marketing – News UK

Tactical Solutions – innocent

 

Brand Experience Categories

 

G: Sponsorship Activation

The strongest entry list since 2013 sees a divide into sports sponsorship and music/entertainment activations with both being presented gold on stage on the awards night.

G1: Sponsorship Activation (Sports)

Amplify – Lavazza

Banana Kick – Kingstone Press

ClinkClink – Moet & Chandon

GMR Marketing – Esurance

Toucan – Ocean Spray

Traffik – Samsung

TRO – Nissan

 

G2: Sponsorship Activation (Music and Film)

FreemanXP – Vodafone

Fusion – Renault

Initials – Jeep

Undercurrent – Samsung & Vodafone

Vision Nine – Three

White Label – Stolichnaya Vodka

 

H: Most Effective Shopping Centre/ Roadshow

Banana Kick – WRAP

Circle Agency – Dorset Cereals

Independent Events – Road Respect

N2O – Ben & Jerry’s

PrettyGreen – Lego

Wasserman – Sky

The Yard Creative – World Vision

 

I: Immersive Events (mass consumer)

Banana Kick – Plusnet

FreemanXP – Vodafone

N2O – Sure

PrettyGreen – Lego

Sense – Guitar Hero

Space – UEFA

TRO – Nissan

 

J: Immersive Event (By Invitation)

An unanticipated trend has seen a huge rise in employee and sales/reseller brand experiences this year. Judges advised us to split the category to better reflect this trend and allow the quality to shine. The category division therefore sees 2 golds awarded.

J1: Immersive Event (By Invitation)

Consumer, B2All and B2B Branded Events

Avantgarde – Bridgestone

Initials – Jeep

Momentum – Microsoft

NexusEngage – VIP Premium Electronic Cigarettes

Propercorn (in house)

The Rawk Agency – Dewars

Traffik – Samsung

 

J2: Immersive Event (By Invitation)

B2E/ Retail/Sales Training

Brand Brewery – DHL

drp – EE

drp – Triumph

TRO – BA

Vision Nine – Puma

Willow Park Associates – Panasonic

Undercurrent – Samsung S7

 

K: Integration/ Amplification

Bray Leino – Love Food Hate Waste

FreemanXP – Vodafone

Initials – Jeep

MKTG – Cadbury

NexusEngage – VIP e-Cigarettes

Space – Coral

Wasserman – Elex-Tech

 

L: Interruptive Experience

iD – Cornetto

ignis – Jameson

MKTG – Air New Zealand

MKTG – norwegian

N2O – Ben & Jerry’s

Produce UK – 38 Degrees

Space – Nivea

 

M: Creative Campaign

FreemanXP – Vodafone

Frukt – Energizer

Hammerson – Yamaha Music Europe

iD – Comfort Intense

MKTG – Cadbury

Momentum – Xbox One, Tomb Raider

TRO – BA

 

Field Marketing & Brand Experience Categories

N: Brand Ambassador of the Year

Divided as usual to reflect the different challenges facing the ambassadors.

N1: Brand Ambassador of the Year

Event Managers, Consumer Sales, Product Demonstration

Jamie Stamp – Coalition, Various

John Senior – FMI, Electric Ireland

James Riordan – Hel’s Angels, Benefit Cosmetics

Gillian Broadfield – Mash, Lavazza

Karen Williams – ODM, Virgin Atlantic

Esra Kirkaya – PSfm, Samsung

Angelique Wolf – PSfm, Sonos

 

N2: Brand Ambassador of the Year

Field Sales, Merchandising, Retail, Team Training

Michaela Wilkinson – Field Sales Solutions, Ferrero

Jarrod Millar – Logobrand, Jacobs Douwe Egberts

Kelly Kelly – Orchid, Storck

Debbie Garner – REL Field Marketing, News UK

Irfan Amin – REL Field Marketing, Tetley

Simon Perchard – Tactical Solutions, a2 Milk

Hal Fade – Undercurrent, Samsung

 

O: Small Scale/Local

Banana Kick – Yorkshire Bank

Independent Events – Road Respect

Kreate – NHS Blood and Transplant

MKTG – Bank of China

MKTG – London and Partners

REL Field Marketing – Red Bull

Undercurrent – Western Union

 

P: Product Launch/Relaunch

P1: Product Launch – (Experience led)

Initials – Fiat 500 Icon

Lodestar – Fiat 500X

MKTG – Air New Zealand

MKTG – Bank of China

Momentum – Xbox One, Tomb Raider

Undercurrent – Samsung S7

Worth Retail – Pet Shop Boys SUPER

 

P2: Product Launch – (Field Marketing)

Contract People – Hop House 13

Contract People – Nibbles

Field Sales Solutions – Tic Tac Mixers

McCurrach – Microsoft Windows 10

McCurrach – Richmond Perfect Bake

Tactical Solutions – Birds Eye Stir Your Senses

Warburtons (in house) – Giant Crumpets

 

Q: FMCG Campaign

Ambient – Zeo

Circle Agency – Dorset Cereals

FMI – Mondelez Ireland

MKTG – Nakd

Momentum – Asda (Evian)

REL Field Marketing – Ritz Crisp & Thin

Walker Agency & Mobile Technik – Mentos

 

R: Live – Digital Award

The Flash Pack – H&M

GMR Marketing – Esurance

Independent Events – Road Respect

Initials – Jeep

MKTG – Madame Tussaud’s / Angry Birds

Space – Coral

Vision Nine – Relentless Energy Drink

 

S: Stand/Display

A busy category this year and the best entries were all either major builds driving footfall and awareness or neat footprint displays, maximising effectiveness. There are two golds with stage presentations being awarded.

S1: Stand/Display

Large scale space / build

Avantgarde – Honda

Circle Agency – PlayStation

Fusion – Renault

Holovis/Produce UK with Brooklyn Brothers – Hyundai

MKTG – Coca-Cola

 

S2: Stand/Display

Small scale space/display

Fizz Experience – The Food Warehouse by Iceland

iMP – Clarks

MKTG – Nakd

Promohire and AgencyUK – Chang Beer

REL Field Marketing – News UK/ Weetabix

 

T: Operational Success

Aesthetics Event Staff – Rugby Travel Hospitality

Contract People – Hop House 13

Fudami – Krispy Kreme

Fusion – Hyundai

MKTG – Cadbury

Powerswitch – Milo

REL Field Marketing – Asda Challenge 25 Programme (Retail Guardians)

 

U: Professional Agency Team

Contract People

Kru Live

McCurrach

REL Field Marketing

TRO

 

V: Special Category: Sports Campaign of the Decade

Circle Agency – PlayStation

drp – Sainsbury’s

REL Field Marketing – Molson Coors

RPM – Sky

Space – John Smith’s

TRO – BMW

 

Agency of the Year Shortlisted contenders will be announced on Thursday 8th September

 

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