FMBE Awards announces 2016 shortlist
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A record entry at FMBE this year has made shortlisting harder than ever. As usual FMBE has attracted the best brand campaigns from global and challenger brands with strong interest and representation from agencies nationally and globally. Congratulations to all who have made it. Feedback is available for all that didn’t make it following the awards night on October 20th. You may pre-request feedback for any entry not making the shortlist via victoria@fieldmarketing.com. Judges have selected 6 or 7 finalists per category, bar A & F where 8 were chosen and U where a late withdrawal post-judging has left us with 5 finalists.
If you have made the shortlist, congratulations, you are the tip of the iceberg in a very fine year. Please come and celebrate your achievements with us at the awards evening. This is your industry and your event, so come and share in the fun and networking. Tables/seats are prioritised by booking order. A booking form is here.
Agency of the Year contenders are due to be announced on Thursday morning, 8th September.
Field Marketing Categories
A: Outsourced Sales Performance of the Year
Atomic Live – Tangerine
Channel Assist – Panasonic
Field Sales Solutions – Pladis
FMI – Electric Ireland
Logobrand – Wrigley
ODM – Virgin Atlantic
REL Field Marketing – Danone Waters/Red Bull
REL Field Marketing – Nikon
B: Most effect demo or sampling at retail
Fizz Experience – The Food Warehouse by Iceland
Gekko – Beko
GMR Marketing – Miller Lite
N2O – Flora & Bertolli
PSfm – Sonos
REL Field Marketing – Panasonic
Space – Nivea
C: Field Data Award
Field Sales Solutions – Ferrero
Gekko – Hive
gemsatwork – Atkins
Logobrand – Wrigley
NexusEngage – VIP e-Cigarette
Orchid – Storck
REL Field Marketing – Danone Waters/Red Bull
D: Most Effective Instore Marketing
A huge entry saw a variety of approaches in store. To make like for like comparisons as close as possible the category has been split into campaigns that are led by the objective of influencing stores and campaigns that are led by direct shopper engagement. The quality was high enough for a gold in both divisions. Both golds will be stage presented on awards night.
D1: Influencing Stores
Contract People – Carr’s
Logobrand – Tassimo
McCurrach – Kerry Cheestrings
REL Field Marketing – Ritz Crisp & Thin
REL Field Marketing – Tetley
Spark Field Solutions – Adidas
Tactical Solutions – Tangerine
Most Effective Instore Marketing
Engaging Shoppers
BWP Group – IKEA
g2 – Fitbit
Gekko – Karcher
Grup Sapte – Beko
Momentum – Asda (Evian)
Momentum – Asda (Minions)
PrettyGreen – Pandora
E: Tactical Campaign
As anticipated on the entry form the category is split into 2 divisions. Both division has a gold winner for the stage presentation on Oct 20th.
E1: At Store/ROI Led
Agent42 – Acer
Gekko – Acer
Logobrand – Tassimo
PSfm – Sonos
REL Field Marketing – Tetley
Tactical Solutions – innocent
E2: Tactical Campaign
POS/ Marketing/Experience Led
Cebuana Lhuillier (in house)
Contract People – Hop House 13
eXPD8 – M&S Rosie
Slingshot Sponsorship – Rockstar Energy Drink
Spark Field Solutions – Intel
Worth Retail – The Pet Shop Boys SUPER
F: Team of the Year
Field Sales Solutions – Ferrero
Field Sales Solutions – Pladis
Kru Live – Bright Partnerships and DHL
ODM – Virgin Atlantic
Orchid – Storck
REL Field Marketing – Molson Coors
REL Field Marketing – News UK
Tactical Solutions – innocent
Brand Experience Categories
G: Sponsorship Activation
The strongest entry list since 2013 sees a divide into sports sponsorship and music/entertainment activations with both being presented gold on stage on the awards night.
G1: Sponsorship Activation (Sports)
Amplify – Lavazza
Banana Kick – Kingstone Press
ClinkClink – Moet & Chandon
GMR Marketing – Esurance
Toucan – Ocean Spray
Traffik – Samsung
TRO – Nissan
G2: Sponsorship Activation (Music and Film)
FreemanXP – Vodafone
Fusion – Renault
Initials – Jeep
Undercurrent – Samsung & Vodafone
Vision Nine – Three
White Label – Stolichnaya Vodka
H: Most Effective Shopping Centre/ Roadshow
Banana Kick – WRAP
Circle Agency – Dorset Cereals
Independent Events – Road Respect
N2O – Ben & Jerry’s
PrettyGreen – Lego
Wasserman – Sky
The Yard Creative – World Vision
I: Immersive Events (mass consumer)
Banana Kick – Plusnet
FreemanXP – Vodafone
N2O – Sure
PrettyGreen – Lego
Sense – Guitar Hero
Space – UEFA
TRO – Nissan
J: Immersive Event (By Invitation)
An unanticipated trend has seen a huge rise in employee and sales/reseller brand experiences this year. Judges advised us to split the category to better reflect this trend and allow the quality to shine. The category division therefore sees 2 golds awarded.
J1: Immersive Event (By Invitation)
Consumer, B2All and B2B Branded Events
Avantgarde – Bridgestone
Initials – Jeep
Momentum – Microsoft
NexusEngage – VIP Premium Electronic Cigarettes
Propercorn (in house)
The Rawk Agency – Dewars
Traffik – Samsung
J2: Immersive Event (By Invitation)
B2E/ Retail/Sales Training
Brand Brewery – DHL
drp – EE
drp – Triumph
TRO – BA
Vision Nine – Puma
Willow Park Associates – Panasonic
Undercurrent – Samsung S7
K: Integration/ Amplification
Bray Leino – Love Food Hate Waste
FreemanXP – Vodafone
Initials – Jeep
MKTG – Cadbury
NexusEngage – VIP e-Cigarettes
Space – Coral
Wasserman – Elex-Tech
L: Interruptive Experience
iD – Cornetto
ignis – Jameson
MKTG – Air New Zealand
MKTG – norwegian
N2O – Ben & Jerry’s
Produce UK – 38 Degrees
Space – Nivea
M: Creative Campaign
FreemanXP – Vodafone
Frukt – Energizer
Hammerson – Yamaha Music Europe
iD – Comfort Intense
MKTG – Cadbury
Momentum – Xbox One, Tomb Raider
TRO – BA
Field Marketing & Brand Experience Categories
N: Brand Ambassador of the Year
Divided as usual to reflect the different challenges facing the ambassadors.
N1: Brand Ambassador of the Year
Event Managers, Consumer Sales, Product Demonstration
Jamie Stamp – Coalition, Various
John Senior – FMI, Electric Ireland
James Riordan – Hel’s Angels, Benefit Cosmetics
Gillian Broadfield – Mash, Lavazza
Karen Williams – ODM, Virgin Atlantic
Esra Kirkaya – PSfm, Samsung
Angelique Wolf – PSfm, Sonos
N2: Brand Ambassador of the Year
Field Sales, Merchandising, Retail, Team Training
Michaela Wilkinson – Field Sales Solutions, Ferrero
Jarrod Millar – Logobrand, Jacobs Douwe Egberts
Kelly Kelly – Orchid, Storck
Debbie Garner – REL Field Marketing, News UK
Irfan Amin – REL Field Marketing, Tetley
Simon Perchard – Tactical Solutions, a2 Milk
Hal Fade – Undercurrent, Samsung
O: Small Scale/Local
Banana Kick – Yorkshire Bank
Independent Events – Road Respect
Kreate – NHS Blood and Transplant
MKTG – Bank of China
MKTG – London and Partners
REL Field Marketing – Red Bull
Undercurrent – Western Union
P: Product Launch/Relaunch
P1: Product Launch – (Experience led)
Initials – Fiat 500 Icon
Lodestar – Fiat 500X
MKTG – Air New Zealand
MKTG – Bank of China
Momentum – Xbox One, Tomb Raider
Undercurrent – Samsung S7
Worth Retail – Pet Shop Boys SUPER
P2: Product Launch – (Field Marketing)
Contract People – Hop House 13
Contract People – Nibbles
Field Sales Solutions – Tic Tac Mixers
McCurrach – Microsoft Windows 10
McCurrach – Richmond Perfect Bake
Tactical Solutions – Birds Eye Stir Your Senses
Warburtons (in house) – Giant Crumpets
Q: FMCG Campaign
Ambient – Zeo
Circle Agency – Dorset Cereals
FMI – Mondelez Ireland
MKTG – Nakd
Momentum – Asda (Evian)
REL Field Marketing – Ritz Crisp & Thin
Walker Agency & Mobile Technik – Mentos
R: Live – Digital Award
The Flash Pack – H&M
GMR Marketing – Esurance
Independent Events – Road Respect
Initials – Jeep
MKTG – Madame Tussaud’s / Angry Birds
Space – Coral
Vision Nine – Relentless Energy Drink
S: Stand/Display
A busy category this year and the best entries were all either major builds driving footfall and awareness or neat footprint displays, maximising effectiveness. There are two golds with stage presentations being awarded.
S1: Stand/Display
Large scale space / build
Avantgarde – Honda
Circle Agency – PlayStation
Fusion – Renault
Holovis/Produce UK with Brooklyn Brothers – Hyundai
MKTG – Coca-Cola
S2: Stand/Display
Small scale space/display
Fizz Experience – The Food Warehouse by Iceland
iMP – Clarks
MKTG – Nakd
Promohire and AgencyUK – Chang Beer
REL Field Marketing – News UK/ Weetabix
T: Operational Success
Aesthetics Event Staff – Rugby Travel Hospitality
Contract People – Hop House 13
Fudami – Krispy Kreme
Fusion – Hyundai
MKTG – Cadbury
Powerswitch – Milo
REL Field Marketing – Asda Challenge 25 Programme (Retail Guardians)
U: Professional Agency Team
Contract People
Kru Live
McCurrach
REL Field Marketing
TRO
V: Special Category: Sports Campaign of the Decade
Circle Agency – PlayStation
drp – Sainsbury’s
REL Field Marketing – Molson Coors
RPM – Sky
Space – John Smith’s
TRO – BMW
Agency of the Year Shortlisted contenders will be announced on Thursday 8th September
