FMBE Awards announces 2018 Shortlist

Shortlists include 3-7 finalists dependent on the judges’ view of strength and depth in the category

 Field Marketing Categories

 

A. SALES CAMPAIGN OF THE YEAR

Box Marketing – Pernod Ricard

Kellogg – Pringles

McCurrach – Heineken

REL Field Marketing – Dell

REL Field Marketing – Logitech

Retail Marketing Group – Panasonic

Tactical Solutions – Duracell

 

B. MOST EFFECTIVE RETAIL SALES EXPERIENCE/SALES EVENT

Fizz Experience – Ferrero UK

Link Communication – Rustlers

N2O – Castrol

N2O – Magnum

Provision Events – Callaway Golf

REL Field Marketing – Tetley

TRO – Mercedes Benz Vans

 

C. FIELD DATA AWARD

Logobrand – Britvic

Powerforce – Molson Coors

REL Field Marketing – Danone Waters & Red Bull

REL Field Marketing – Dell

REL Field Marketing – Tetley

 

D.MOST EFFECTIVE INSTORE MARKETING

Exsellence – Pladis

Gekko – Yamaha

Instore – Sainsburys

Logobrand – Britvic

REL Field Marketing – Mondelez

REL Field Marketing – Panasonic

REL Field Marketing – Tetley

 

E1. MOST EFFECTIVE TACTICAL CAMPAIGN (ROI FOCUS)

Box Marketing – Pernod Ricard

Gekko – Epson

REL Field Marketing – Mondelez Easter

REL Field Marketing – Mondelez Premier League

REL Field Marketing – Piri

REL Field Marketing – Tetley

Tactical Solutions– Innocent

 

E2. MOST EFFECTIVE TACTICAL CAMPAIGN (SERVICE-LED)

Channel Assist – Bose

Instore – Sainsbury’s

Logobrand – L’Oreal

MKTG – Wickes

 

F. TEAM OF THE YEAR

The category has seen a subdivide as labelled below, reflecting the range, quality and diversity of applications this year. Two golds will be awarded.

TEAM OF THE YEAR (Promotional Compliance and Field Sales)

Field Sales Solutions – L’Oreal

Field Sales Solutions – P&G

Kellogg – Kellogg

Powerforce – Pladis

REL Field Marketing – GSK

REL Field  Marketing – Danone Waters & Red Bull

REL Field Marketing – Weetabix

 

TEAM OF THE YEAR (Demo/Sampling/Retail Training/ Experiential)

Channel Assist – Panasonic

Elevate Staffing – Oculus

Fizz Experience – Costco

Hel’s Angels – Kraken

McCurrach – Microsoft

Mash Staffing – Nike

 

Brand Experience Categories

 

G.MOST EFFECTIVE SPONSORSHIP ACTIVATION

Flashmat – Spotify

Fusion – Renault

MKTG – Cadbury/Premier League

Smyle – Hilton

TRO – British Airways

TRO – Nissan

Vision Nine – Superdry

 

H. MOST EFFECTIVE ROADSHOW OR SHOPPING CENTRE CAMPAIGN

ENERGY – Seat

Haygarth – Vodafone

Ignite – JBL

Immerse – Mesh

N2O – Tesco

REL Field Marketing – Nikon

Woof London – Branston

 

I. MOST IMMERSIVE BRAND EVENT OR ROADSHOW (MASS CONSUMER)

CSM Live – Liverpool FC

drp – Nationwide

GMR Marketing – Land O’Lakes

Hope&Glory – Marie Curie

Jackanory – Hamburg Convention Bureau

Link Communication – Fulfil

TracyLocke – Ferrero Rocher

 

J. MOST IMMERSIVE BRAND EVENT (CONTROLLED AUDIENCE)

Avantgarde – Bridgestone

BD Network – Cadbury

GMR Marketing – Intel

Hope&Glory – IKEA

Make It Clear – Thales e-Security

Produce UK – Quintain

Wonder London – Google

 

K. MOST EFFECTIVE INTERGRATION/AMPLIFICATION

Collider – Manomasa

Link Communication – Fulfil

PJ Lhuilier – PJ Lhuilier

Produce UK – Quintain

TracyLocke – Ferrero Rocher

Vision Nine – Superdry

 

L. MOST EFFECTIVE INTERRUPTIVE EXPERIENCE

Hope&Glory – Marie Curie

House of Experience – Dignity in Dying

Wasserman – Bombay Sapphire

 

M. CREATIVE INTELLIGENCE AWARD

Verve – Guinness

Vision Nine – Superdry

Wasserman – BMW

Wasserman – Bombay Sapphire

WeAreFearless – Bridgestone

 

Field Marketing and Brand Experience Categories

 

N. BRAND AMBASSADOR OF THE YEAR

As usual this was a big category and has been split into two groups of finalists with two golds awarded.

 

BA of the Year (Field Sales)

Dave Arnopp, PRL In-Market Solutions – Lucozade Ribena Suntory

Adil Cockar, REL Field Marketing – Danone Waters & Red Bull

Richard Hulme, Field Sales Solutions – Ferrero

Liz McEvoy, Field Sales Solutions – L’Oreal

Chris Tarbuck, Tactical Solutions – Duracell

Xavier Thomas, Field Sales Solutions – P&G

Phyllis Ward, REL Field Marketing – Weetabix

 

BA of the Year (Demonstrators, Shopper and Experiential)

Patrice Belton, Fizz Experience – Costco

Ashley Day, REL Field Marketing – Panasonic

Adrian Gaynor, REL Field Marketing – Nikon

Mudassar Ishfaq, REL Field Marketing – Dell

Liviu Jipescu, POD Staffing – Various

Ashvin Kumar Joshi, Blackjack Promotions – William Grant

Garry Lee, Channel Assist – Panasonic

 

O. MOST EFFECTIVE SMALL SCALE/LOCAL CAMPAIGN

BWP Group – Polaroid

The Circle Agency – Costa

MKTG – Reebok/UFC Apparel

N2O – Castrol

PowerSwitch – Darlie

 

P. PRODUCT LAUNCH OR RELAUNCH AWARD

The category has been split to separate the instore grocery launches and non-FMCG launches

 

Product Launch (FMCG)

Custodian Consultancy (PRL Group) – Heinz Ketchup

PRL In-Market Solutions – Lucozade Ribena Suntory

PRL In-Market Solutions – Diageo

REL Field Marketing – Tetley

REL Field Marketing – Weetabix

 

Product Launch (non-FMCG)

HPS Retail 7 – Huawei

McCurrach – Nokia

MKTG – Wickes

Mobile Promotions – Fuso e-Cantar

TRO – Volvo

 

Q. CONSUMER CAMPAIGN OF THE YEAR

BD Network – Lurpak

Collider – Manomasa

Hope&Glory – IKEA

Hope&Glory – Marie Curie

MKTG – Cadbury/Premier League

TRO – Volvo

Wasserman – BMW

 

R. SMART BRAND ENGAGEMENT AWARD

Flashmat – New Balance

Flashmat – Ted Baker

Logobrand – Britvic

TRO – Nissan

 

S.MOST EFFECTIVE STAND OR DISPLAY UNIT

The category has been split, as in previous years, into instore displays and experiential stands

Most Effective Display Unit

Custodian Consultancy (PRL Group) – Carling

Custodian Consultancy (PRL Group) – Milupa

Custodian Consultancy (PRL Group) – Moet and Chandon

Custodian Consultancy (PRL Group) – Uncle Bens

REL – Weetabix

 

Most Effective Stand or Experiential Display

4D Design – Coriant

BD Network – Lurpak

Fusion – Renault

Ignite – JBL

MKTG – Penguin Random House

Undercurrent – Samsung

 

T. OPERATIONAL SUCCESS OF THE YEAR

Brand Brewery – DHL

Channel Assist – BOSE

Provision Events – Callaway Golf

Undercurrent – O2

Vision Nine – APP

 

U. PROFESSIONAL AGENCY MANAGEMENT AWARD

Ignite

McCurrach

WeAreFearless

 

V. SPECIAL AWARD – MOST SUCCESSFUL EVENT SERIES OR SEASONAL SUCCESS

The Circle Agency – Dorset Cereals

The Circle Agency – PlayStation

Field Sales Solutions – Ferrero

Logobrand – William Grant

REL Field Marketing – Mondelez

Scene2 – World Vision

 

Agency of the Year

The AoY finalists for BE and FM will be announced on this website on or before 7thSeptember

 

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