Impact Field Marketing Group acquires Field Sales Solutions as it builds pan-European portfolio

Impact Field Marketing Group (France) has acquired Field Sales Solutions. Impact Field Marketing Group (IFMG) is owned by Alpha Private Equity, a Luxemburg-based fund investing in mid-market buyouts. Alpha Private Equity took over IFMG in June this year.

IFMG provides solutions enabling its clients to roll-out their sales and marketing strategy across physical, mobile, and digital channels. Led by Jean-Dominique Castellani, IFMG has established itself as the #1 player in the French market, a position reinforced by the acquisition of Groupe Addikt, in March 22, as well as the e-ambassador platform Demooz previously. Furthermore, the group has initiated a pan-European acquisition and development plan.

Field Sales Solutions work in the UK in partnership with FMCG clients to activate sales and deliver retail excellence. Using bespoke technology and powerful data tools Field Sales Solution deliver a measurable return on investment for its clients creating long term relationships that grow brand availability and distribution. The business has a people-centred culture, delivering high levels of training and continuous improvement. It is a Carbon Neutral business.

Jean-Dominique Castellani, CEO of Impact Field Marketing Group comments: “This acquisition embodies our vision of the future for IFMG. Our pan-European positioning combined with our omnichannel know-how allows us to implement the solutions that support the strategy of our clients. With Field Sales Solutions we are ready to embrace our development as a Group in the UK. On top of this our link with Julian Cordy and its management team is very strong for many years now, and we are used to working together on international matters which facilitates integration and synergies”.

Julian Cordy, CEO of Field Sales Solutions comments: “We are delighted to become part of the IFMG group along with Alpha Private Equity. Our businesses share many values and our ambition to continue to be at the leading edge within our industry. As a people centered business finding the right partner was critical and we know we have this with IFMG. This partnership will allow us to deliver new and exciting services to current and new clients. We are also looking forward to sharing our expertise with other companies in the IFMG Group.”

Patrick Herman, Managing Partner at Alpha Private Equity (France) adds: “We have been very impressed by Field Sales Solutions management, led by Julian Cordy, who are running a tremendous salesforce business focused on the growing FMCG sector, serving key clients such as P&G and Ferrero. Beyond the UK, IFMG will rapidly expand to 3-4 other countries where we have quality targets. The goal is to create a dominant pan-european player who has the depth, scale, and coverage to be the trusted partner of large FMCG and other clients to deploy their marketing and sales strategy consistently across geographies. Since our investment in IFMG was announced, we have been receiving an increasing number of inbound calls from quality partners who are interested in the journey with us.”