Karma Bites set for proximity push by Flavor
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To mark their launch into Holland & Barrett stores across the UK, Karma Bites have partnered with Flavor; An Integrated Sampling Agency to create a hyper-targeted sampling campaign
“Healthy snacking is a very competitive market in the UK” Ashwin Ahuja, founder of the premium popped lotus seed snack, says. “As a growing brand we were looking for an effective way to drive cut through for a specific audience, with a real focus around driving traffic to Holland & Barrett stores.”
Richard Lloyd-Williams, MD & Business Director at Founder, goes on to state “Karma Bites are vegan, gluten fee, low in calories & extremely tasty! We know that when people taste them they love them, so we wanted to get the products into the hands of this target audience as efficiently as possible – making sure we measure everything!”
Flavor will be running a targeted Social Sampling campaign focused at health & ethically conscious individuals within close proximity to key Holland & Barrett stores.
The campaign goes live on the 23rd January with targeted social ads, to coincide with when Karma Bites go on the shelves of Holland & Barrett stores. Free samples of Karma Bites will then be sent directly to claimants homes.
