T-rex tours London

On June 2nd, early morning commuters were amazed to see a 30 foot long T.rex, strapped to a flatbed truck making its way around London

Bearing a giant toe tag and only partially covered by blood-soaked sheets, the drooling prehistoric beast stunned and delighted thousands of witnesses as it took a scenic route through the busy streets, with only rush hour standing between the dinosaur and its dissection.

Causing intrigue from the streets of Brixton, through Central London and passing the Houses of Parliament, Trafalgar Square, London Bridge and Buckingham Palace along the way, the T. rex triggered mass speculation on social media all morning before National Geographic Channel revealed it was a stunt to promote the broadcast of two-hour special T.rex Autopsy on Sunday evening at 8pm

Sketch Events was behind the activation with ongoing PR support by Premier communications.

Ed Sayer, VP Commissioning, National Geographic Channels International, said: “We are thrilled to be unveiling T. rex Autopsy to British audiences on Sunday, a one-off special event featuring the world’s first full-size, anatomically complete recreation of a Tyrannosaurus rex, made in line with the latest paleontological discoveries. To mark this occasion and the start of Jurassic Week on National Geographic Channel, a replica T. rex hit the streets of London to give the public a taster of what is to come.”