Unexpected and Unforgettable – Elvis refocuses agency positioning
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Elvis has announced a newly refocused agency positioning: Unexpected and Unforgettable.
In a world of ever expanding tech and data opportunities, Elvis are demanding constant reinvention from their clients and themselves to keep the brands they work with at the top of their game.
Unexpected and Unforgettable represents Elvis’s definition of creativity. A shorthand for the type of work they deliver both strategically and creatively.
According to Elvis, multiple studies have shown the commercial benefit of these two words: from the fundamental role of fame in the IPA’s databank of effectiveness awards, to the primacy of salience and ‘mental availability’ in Byron Sharp’s academic work. But too often this core marketing truth can be lost in the trenches of everyday content creation or the multiple layers of an international marketing department. By putting this belief front and centre, Elvis aims to remind themselves and their clients of its vital importance.
This rebrand marks the start of a new chapter for Elvis. Building on the 360° ‘Hunting Season’ campaign for Cadbury Creme Egg, Elvis are now expanding into multimarket campaigns with the likes of Oreo Europe and AB InBev.
Tanya Brookfield, CEO of Elvis, comments “This is a significant evolution of the Elvis brand to ensure we continue to be the right longterm partner for all our ambitious clients. Too many agencies create expected work which is easily forgotten. Not at Elvis.”
