Samsung announce unique event collaboration with Twitter
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Samsung has announced a new star-studded live event series, hosted by Alex Zane, which celebrates the world of Twitter threads and conversations.
Samsung KX presents: Thread Talks is a series of six intimate and exclusive ‘in conversation’ events featuring some of the biggest names in journalism, sport, culture and comedy – taking place at Samsung KX.
Creative agency Taylor Herring devised the series of live events, curated the speakers and brokered the partnership between Samsung and Twitter. St Marks Studios is producing the events and creating promotional video and branded assets.
Samsung KX is a new experience space in Coal Drops Yard where guests can experience the latest in culture and innovation, powered by Samsung technology. Designed to give guests the ultimate immersive brand experience, Samsung KX is a place where people are invited to discover, interact with and learn new skills in a dynamic environment through a range of workshops, events and performances together with local community partners.
Each hour-long, free event will feature a celebrity performing a live reading of their favourite spats and chats from the Twittersphere, as well as an intimate question and answer session with the audience and host. A diverse array of speakers will perform at the venue’s Centre Stage in front the world’s first vertical 10metre-wide curved Samsung screen.
Samsung KX presents: Thread Talks – 2019 Programme
- Caitlin Moran – Thursday 10th October – 7pm – 8.30pm
- Roman Kemp – Monday 28th October – 7pm – 8.30pm
- Colin Murray – Monday 11th November – 7pm – 8.30pm
- Guest speaker to be announced – Monday 25th November – 7pm – 8.30pm
- Guest speaker to be announced – Monday 2nd December – 7pm – 8.30pm
- Guest speaker to be announced – Monday 9th December – 7pm – 8.30pm
Caitlin Moran said: “Twitter is the whole world in one place, and I intend to lead you towards the best bits, like a social media sommelier.”
Tanya Weller, Director of Samsung Showcase, KX said: “We’re thrilled to be hosting such a diverse array of speakers and high-profile Tweeters to join us for our new Thread Talks series here at Samsung KX. The launch of our new event space allows us to open our customers up to a world of digital culture and immersive experiences, so Thread Talks is a welcome addition to our extensive calendar of events.”
David Wilding, Director of Planning at Twitter UK said: “We are seeing more and more people – as well as brands – embracing Threads as a creative way to express themselves and tell their stories on Twitter. It’s fantastic that some of these amazing conversations will be brought to life through the Thread Talks series.”
