American Golf delivers immersive event at Manchester’s Event City
The UK’s largest golf retailer has created a unique golf event at one of the country’s largest event venues. The Golf Show by American Golf will be the inaugural event for the brand and span a 10,000m2 space. Activities will include a; Golf Academy, 10 bay themed Driving Range, Club Fitting Lab, Spa area, 100ft putt, Fashion Zone and Kids Play Park
Conceived and managed by sports events agency Provision Events, The Golf Show by American Golf aims to open the world of golf to families, encouraging all members to get active and try the sport. To help achieve this the breadth of golf experiences has been tailored to cover everything from toddler-friendly mini golf, to fashion focused ‘ThisGirlGolfs’ zone complete with catwalk show and latest course clothing displays. Also included is a brand zone for gadget-crazed golfers and a Golf Academy for budding professionals complete with a chip shot accuracy test and bunker challenge.
All major brands will be represented including; Ping, Callaway, Titleist and Taylormade. Each will showcase the latest golf technology and equipment. Guests will be able to try and order all accessories on-site.
The Golf Show by American Golf takes place on Friday 26th February, Saturday 27th February and Sunday 28th February, it’s only open to the public on Saturday 27th February 9am – 5pm and Sunday 28th February 10am – 5pm, entry is free to the public.
Nick Clemens, director of Provision Events said “Having provided activity for a selection of premier sports events and variety of sporting brands, it’s a real privilege to help American Golf conceive and deliver an ambitious project which will mark their first solo event. We hope that it helps broaden the appeal of the game and that it provides great entertainment for all the family. h
Daniel Gathercole, head of marketing at American Golf commented, “This has been a really exciting venture for American Golf and we have really enjoyed seeing our ideas come to life. Golf is a great game and comes in many different formats so the challenge for Provision Events has been to deliver activities that the whole family can enjoy. We can’t wait to see the reaction from the public when the show opens its doors.”