Appetite Creative attracts four key hires

Appetite Creative has announced that Julia Smith will be joining the management team as PR and communications director. In addition to this strategic senior hire, Appetite Creative has further expanded the team with three additional hires, Jay Blanco Fernandez as studio manger, Monika Sumska as creative manger and Nina Pylypenko as marketing and new business.

With 20+ years’ experience, Smith has been engaged by Appetite Creative as PR & communications director. Working with Appetite Creative Management team directly, Smith will implement a high visibility Communications strategy to increase the brand awareness of the business. Smith has held major commercial roles including Associated Newspapers, The Mirror Group Newspapers, Dennis Publishing and IAB. She currently also provides consulting services for Impact, Tug and The 614 Group.

Appetite Creative work with clients such as Armani Hotels, Disney, Mercedes, British Airways, Bvlgari, Audi, Marriott, Emirates, Royal Bank of Scotland and Boylesports. The expansion of the team is in response to the significant increase in clients that Appetite Creative has won over the last 12 months.

Appetite Creative has also appointed  Jay Blanco Fernandez as Studio Manager. Jay brings over 8 years of experience from Melia and Marriott Hotels. He will oversee the digital studio and the clients’ projects. The company has also appointed Monika Sumska as the new UX lead. Monika will be responsible for UX and will be part of the design team with creative input on all client web page builds. Nina Pylypenko from Spot A Home, has joined to head up marketing and new business from the Madrid office.

Jenny Stanley, Appetite Creative managing director said: “The appointment of Julia, Jay, Nina and Monika demonstrates our commitment to servicing brands with an experienced and talented team. We’re thrilled to welcome all 4 onto a team that is committed to delivering cutting edge, innovative creative solutions for brands, agencies and media owners”.

“Appetite Creative is an exceptional creative solutions company and I am delighted to be joining the team to increase the brand awareness of this innovative company, as well as ensuring exposure of the creative solutions delivered to our clients,” said Julia Smith, PR Director, Appetite Creative.