Award winning agency 2Heads acquired by Spiro

2Heads, the London-based creative agency renowned for delivering innovative award-winning brand experiences worldwide, today announced its acquisition by
Spiro®, the global experiential agency within the GES family of companies.

This collaboration strengthens 2Heads’ ability to deliver world-class experiential solutions while expanding Spiro’s creative capabilities in the UK and European markets. Together, 2Heads and Spiro will bring brands closer to their audiences through strategic creativity, digital innovation, and impactful storytelling on a global scale.

“For more than four decades, 2Heads has championed the power of creativity and innovation to augment the brand experience and transform how household names connect with people,” said Paul Godwin, Managing Director, 2Heads. “Joining Spiro allows us to amplify that vision on a global scale, expanding what’s possible for our clients while staying true to the craft, culture, and partnership that define who we are.”

Pepe Parra, founder, 2Heads, reflected on how, ‘he would like to thank all the 2Heads staff for their commitment and loyalty over the company’s long history in the experiential industry. Joining Spiro as part of the GES family of businesses will open up even more opportunities for the team to grow and expand their horizons, and I wish them all the very best on their future journey.’

“2Heads shares our belief in the power of creativity and innovation to connect brands and people,” said Jeff Stelmach, Global President of Spiro. “Together, we’ll build on that shared vision by exploring new ways to deliver impactful, strategic creative experiences while ensuring continuity for the clients and teams that make both agencies exceptional. This partnership expands our global presence and gives 2Heads’ clients access to Spiro’s worldwide scale, enabling us to deliver extraordinary experiences wherever their audiences are.”

Derek Linde, CEO of GES, added: “The integration of 2Heads into Spiro reflects our commitment to expanding GES’s global experiential capabilities. By combining 2Heads’ creative excellence with Spiro’s strategic creative, reach and delivery infrastructure, we’re creating a more comprehensive and connected ecosystem that drives growth for clients worldwide.”

Founded in London and now spanning Los Angeles and Montreal, 2Heads has spent over four decades shaping immersive, design-led experiences for the world’s leading aerospace, media, technology and consumer brands. Its multidisciplinary team brings together creative thinking, emerging technology, craftsmanship, and digital storytelling to create moments that capture imagination and drive meaningful impact.

This partnership marks an exciting new chapter for 2Heads. It unlocks greater global collaboration, a broader geographic footprint, and an expanded suite of capabilities, all while staying true to the agility, creativity, and client-first mindset that have powered their success for more than forty years.