New agency In the Moment announces its arrival with Bish Bash Bentos
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Edinburgh based experiential agency, In The Moment, celebrates its first big campaign, a tasty collaboration with Fray Bentos starring social media heavyweight Big John Fisher, aka The Boshfather.
The agency was launched this summer in partnership with independent creative agency Guy & Co. This new agency promises to help brands craft unforgettable human experiences that forge lasting connections, in an increasingly virtual world.
Bish Bash Bentos is one of the first collaborations between In the Moment and sister agency Guy & Co.
“We all remember those times when we were really living in the moment. Whether it’s a life milestone, a cultural event or a personal experience, they stay with us. My career has been about creating those opportunities for brands – moments where people lose themselves, connect deeply and carry the feeling long after. By blending real-world experiences with digital amplification, our goal is to help brands show up authentically, build trust and prove to marketeers the investment is worth it”, says Steve Simpson (above left), Managing Director of In the Moment.
David Guy (above right), Founder of Guy & Co, adds, “Steve and I worked together previously, creating disruptive and award-winning experiences for Diageo brands including Guinness and Smirnoff. So I knew when the opportunity to team up came about, we had to do it. I have total confidence his incredible energy and passion for experiential marketing will make it a success.”
Their Bish Bash Bentos campaign is the perfect recipe of Guy & Co’s strategic and creative chops mixed with In the Moment’s experiential expertise. The integrated campaign is fronted by takeaway tycoon Big John Fisher, who’s helping re-ignite love for a Great British brand, Fray Bentos, with The Boshfather’s trademark ‘bosh’ of approval.
Alongside out-of-home, in-store and social campaign, they brought Bish Bash Bentos to life – and took ex-boxer Big John on the road – to Britain’s pie-munching heartland. The tour gave football grounds across the North West a big meaty slice of the Fray experience and fans the chance to win merch with the Beat the Boshfather’s boxing challenge.