The Brave Few spreads Christmas joy with mini activation
The Brave Few, a marketing agency that specialises in experiential, shopper and digital, spread festive cheer across the West London offices of UK brand marketing teams on the 6thof December.
The Brave Few’s brave elf hand-delivered branded Christmas socks to companies including Sony, Foxtons, Sipsmith, Pokémon and Starbucks, bringing season’s greetings, candy canes and a touch of sparkle to their corner of Chiswick.
The Brave Few saw this as an opportunity to reintroduce the agency to in-house marketing and procurement teams as we approach 2019 planning.
“We pride ourselves on having ideas that’ll knock your socks off – so as an introduction, why not hand deliver these neighbouring brands a new pair!” said Maria Sze, Managing Director, The Brave Few. “We wanted to spread a little festive fun on a grey Thursday and deliver a Christmas gift with a twist.”
The brave elf and his helpers distributed just under 200 pairs of speciality socks in their debut sock drop before returning to their Fulham base. As The Brave Few reviews it’s naughty or nice list, further sock drops have been teased, targeting brand managers with cold feet.