The latest PR stunt from Burger King France and agency Buzzman sees a burger lucky dip rolling out across the nation.
For two euros, Burger king fans can pick up a mystery burger box from any burger king restaurant, the contents of which will only be revealed upon opening. With ten burgers on the burger King menu, burger enthusiasts can discover (or rediscover) items they wouldn’t normally order.
An integrated campaign will feature TV and online film as well as OOH advertising. The campaign will also be visible in all 161 restaurants across the country.