Burton’s prepares for Jubilee Festival with Sense
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Burton’s Biscuit Company, a leading player in the UK biscuit market, is to feature two of its market-leading Power Brands at this summer’s Diamond Jubilee Festival, hosted by Sainsbury’s. Burton’s Dodgers and Cadbury Fingers, which it manufactures under licence, will be amongst a select handfull of brands at the festival, which takes place in London’s Hyde Park over the weekend of June 2nd – 3rd.
The event, billed as a “once in a lifetime experience for the whole family to enjoy”, will treat visitors to some of the nation’s best live music and entertainment. With a captive family audience, Burton’s Biscuit Company realised a natural fit in partnering with this special event and the opportunity to bring both the Dodgers and Cadbury Fingers brands to life in a setting that allows the playfulness and association with ‘good times’ at the fabric of both brands, to directly engage with this key audience.
Specialist agency Sense has been appointed to activitate the partnership, following a two way pitch. Two large acitvation areas will offer visitors the opportnity to meet the Dodgers monkeys in person, sample products and walk away with some unique free gifts.
Rosemary Slade, account director at Sense commented: “We’ll be providing fully immersive brand experiences that celebrate the fun, happy and sociable elements of the Dodgers and Cadbury Biscuit range, at one of the biggest events taking place in Britain this year. Both brands wanted an experience that would reflect the prestige of this event and we have something special lined up for Dodgers fans that will provide families with a true musical entertainment feature in it’s own right. Cadbury Fingers will also be celebrating the Great British carnival tradition in a unique way that only they could do!”
