Photos: Frank Wainwright and Lily Wainwright
A shopper roadshow for ethical chocolate brand Tony’s Chocolonely stopped in Bristol’s Cabot Circus this weekend.
The tour, created and managed for the brand by Sense Marketing has seen brand ambassador’ helping shoppers explore the brand values that underpin the product that states itself to be ‘100% Slave Free’.
The stand promotion saw a team of brand ambassadors each explaining and engaging shoppers with a part of the brand’s ethos, leaving any participants in no uncertain terms about the brand’s strategy to make change happen and get a truly fair deal for farmers in Ivory Coast and Ghana.
Reviewing the activity for Fieldmarketing.com, Frank Wainwright commented: “This event requires two things in terms of quality – brand ambassadors who are fully committed to the brand’s ethos and are also capable storytellers, and shoppers who are prepared to listen with attention. Sense made sure of the former and Bristol’s shopper demographic provided the latter.”
“A bold, statement dressed brand stand really caught the attention in the centre of town. Cabot Circus offers an outdoor-indoor feel that really works well for autumn promotions. The chocolate certainly tasted amazing too.”
The stand also featured QR code driven interaction and leaflets for helping shoppers further enagage.
Frank also noted that fashion retailers and restaurant outlets were doing brisk business at Cabot Circus on Sunday and Sunday lunchtime, giving the whole area a positive vibe.
Frank adds: “Cabot Circus, with its dynamic architecture is a stunning location and this brand promotion was a reminder at anyone passing by how welcome human interaction is and what positive energy good brand ambassadors bring to the shopping experience.”